Devoti Sailing

The Devoti Sailing shipyard, an international leader in the ILCA Dinghy category, sought to rebrand its identity, increase visibility, implement a social media strategy, and define communication guidelines.

Web development
Rebranding
SEO
Online campaigns

The solution was to define an annual strategy for communication management. We established a brand manual to unify communication across all major channels, both offline and online.

Client: Devoti Sailing

The team used for this project is composed of:

A Senior Art Director
A Senior Developer

The market leaders in FINN and ILCA needed to unify their communication.

Challange

Creativity

Days

The goal was to create a platform to direct traffic from social media and organic positioning towards a specific objective: pure and strong branding.

The communication line had to be young and modern, so we decided to opt for a more aggressive approach.

We worked on rebranding the brand and established brand guidelines.

We defined communication guidelines across all channels.

We worked on communication with the athletes sponsored by the brand.

Social media communication strategy and support.

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