Needs

Nörd Republic, a new brand of alternative clothing, needed to launch their new brand, packaging and start selling online.

Strategy
Branding from scratch
Brand registration
Packaging
E-commerce platform
Photosession
Ads spot recording
Social network creation and management
SEO

Solution

This project has been one of the most accomplished ones of the year. To achieve the goals, we launched the Spring Summer 19 campaign of Nörd Republic.

The first stage was set up a strategy. We developed a communication strategy.

The second stage was to develop the new style for SS19 and everything related. One of the main goals was to take care of the packaging and the communication to the greatest detail.

The third stage was to develop content, highlight the brand values and spread out the word on social media and on the website as well. We work with the best copywriters in the city.

This was followed by the development of the e-commerce platform and data upload in 3 languages. We wanted to develop an eye-catching product that would also be highly functional.

We organised a photosession of the product and one with our models. We also shot a spot with the main targets:  nature and city.

Eventually, we planned an ads campaign on different social media platforms, such as defining goals and analysing the results.

The results were outstanding, it was a total success. We managed to reach all the goals we had set in the first year.

Define sale prices
Active in the first year
Position the brand among the biggest ones in the sector
Generate leads
Create a brand

Team

Accountant
Senior Art Director
Senior Creative
Photographer
Dos videomaker
Two videomakers
Model
Copywriter