{"id":9905,"date":"2022-12-25T14:00:38","date_gmt":"2022-12-25T12:00:38","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9905"},"modified":"2023-01-13T19:06:35","modified_gmt":"2023-01-13T17:06:35","slug":"escucha-social-la-tendencia-en-marketing-para-2023","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/escucha-social-la-tendencia-en-marketing-para-2023\/","title":{"rendered":"Escucha social, la tendencia en marketing para 2023"},"content":{"rendered":"<div id=\"attachment_9906\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9906\" class=\"size-full wp-image-9906\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-3.jpeg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-3.jpeg 1000w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-3-300x225.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-3-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-9906\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>Escucha social. Se espera que este 2023 las marcas incrementen su presupuesto para el marketing.<\/strong> Al menos, as\u00ed lo se\u00f1ala un estudio publicado por Samy Alliance. La agencia global pronostica que un 52,6% de las empresas elevar\u00e1 un promedio de 10% el dinero que destina a la publicidad. La mayor parte se invertir\u00eda en plataformas digitales y redes sociales.<\/p>\n<p>El estudio denominado estudio \u201cTop 2023 Marketing Trends\u201d revela cu\u00e1les ser\u00edan las tendencias en estrategia de marketing. E<strong>n este sentido asegura que en 2023 un 65% de los negocios realizar\u00e1 inversiones en Social Intelligence.<\/strong> La finalidad ser\u00e1 determinar, mediante la denominada escucha social, qu\u00e9 le preocupa a los consumidores y crear as\u00ed campa\u00f1as personalizadas.<\/p>\n<div id=\"attachment_9908\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9908\" class=\"size-large wp-image-9908\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1-1024x683.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1-300x200.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1-768x512.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1-900x600.jpeg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-1.jpeg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9908\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>\u201cLas marcas necesitan tener una personalidad radical y alzar la voz en referencia a los temas que preocupan a la sociedad, expresando abiertamente su posici\u00f3n. <strong>Las marcas que quieran llamar la atenci\u00f3n deben consolidar su posici\u00f3n a trav\u00e9s de la escucha social.<\/strong> Con ello conseguir\u00e1n que los consumidores se enganchen a su filosof\u00eda y forma de ver y entender el mundo\u201d, expres\u00f3 la Head of Strategy &amp; OPS de Samy Alliance, Paola Sivila.<\/p>\n<p><strong>Para Sivila el an\u00e1lisis publicado indica que hay un alza en la preocupaci\u00f3n del usuario por su privacidad.<\/strong> Esto hace dif\u00edcil que las marcas recopilen datos \u00fatiles de ellos que les permitan crear estrategias basadas en esa informaci\u00f3n. Las marcas viven un punto cr\u00edtico para captar lo que les interesa y necesitan los consumidores.<\/p>\n<div id=\"attachment_9910\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9910\" class=\"size-large wp-image-9910\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2-1024x683.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2-300x200.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2-768x512.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2-900x600.jpeg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Escucha-social-la-tendencia-en-marketing-para-2023-2.jpeg 1124w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9910\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>En la b\u00fasqueda de mecanismos que le faciliten la tarea, la Inteligencia Artificial (IA) se presenta como un aliado para las empresas. <strong>A trav\u00e9s de la IA se consigue informaci\u00f3n f\u00e1cil de procesar sobre los consumidores.<\/strong> Adicionalmente, con el uso de esta tecnolog\u00eda se pueden generar experiencias m\u00e1s personales para los usuarios.<\/p>\n<p><strong>El informe revel\u00f3 el inter\u00e9s de las marcas en las escuchas sociales.<\/strong> \u201c50% \u00a0de los profesionales encuestados van a mantener la inversi\u00f3n realizada en Social Intelligence durante 2022 y un 15% va a destinar recursos a esta tecnolog\u00eda por primera vez. Tambi\u00e9n, 6 de cada 10 marcas invertir\u00e1 en esta escucha social\u201d.\u00a0 De esta manera, se marca el camino de lo que ser\u00e1 el marketing de 2023. Es decir, el empleo de esta tecnolog\u00eda ser\u00e1 vital para conseguir datos reales de los usuarios y elaborar las respectivas estrategias publicitarias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escucha social. Se espera que este 2023 las marcas incrementen su presupuesto para el marketing. Al menos, as\u00ed lo se\u00f1ala un estudio publicado por Samy Alliance. La agencia global pronostica&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":9910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[1019,486,473,436,314,1050,1049,368,299,455,229,550,395,1051,300,516,572,381],"class_list":{"0":"post-9905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-nueva-tecnologia","9":"tag-1019","10":"tag-anuncios","11":"tag-campanas","12":"tag-datos","13":"tag-empresas","14":"tag-escuchasocial","15":"tag-estregias","16":"tag-ia","17":"tag-inteligenciaartificial","18":"tag-marcas","19":"tag-marketing","20":"tag-privacidad","21":"tag-publicidad","22":"tag-socialintelligence","23":"tag-tecnologia","24":"tag-tendencias","25":"tag-usuarios","26":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escucha social | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Escucha social. 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