{"id":9373,"date":"2022-11-10T14:00:34","date_gmt":"2022-11-10T12:00:34","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9373"},"modified":"2022-11-15T20:07:57","modified_gmt":"2022-11-15T18:07:57","slug":"los-marketplace-y-su-seguridad-para-pagos","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/los-marketplace-y-su-seguridad-para-pagos\/","title":{"rendered":"Los marketplace y su seguridad para pagos"},"content":{"rendered":"<div id=\"attachment_9374\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9374\" class=\"size-full wp-image-9374\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-1.jpg\" alt=\"\" width=\"960\" height=\"480\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-1.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-1-300x150.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-1-768x384.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-1-670x335.jpg 670w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-9374\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>Los sitios para vender y comprar que m\u00e1s se han popularizado en la actualidad son los marketplace.<\/strong> Estos espacios online para comprar y vender representan una gran oportunidad para las peque\u00f1as empresas y emprendedores que desean aumentar sus ventas sin grandes inversiones.\u00a0 Y es que el comercio electr\u00f3nico sigue en auge y desde la pandemia se arraig\u00f3 mundialmente.<\/p>\n<p><strong>Los markeplace se han convertido en un mall online para mostrar productos al mundo<\/strong>. En una entrevista el VP Sales for Platforms, Marketplaces and Financial Services en Adyen para Espa\u00f1a y Portugal, Alberto L\u00f3pez Mart\u00edn, explica que para los negocios peque\u00f1os las plataformas son \u201cel escaparate perfecto para poder evolucionar su negocio y aumentar su volumen de ventas sin arriesgar capital y recursos propios, a cambio de una parte del margen que comparte con el Marketplace\u201d. Una oportunidad que no ha sido desaprovechada.<\/p>\n<div id=\"attachment_9376\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9376\" class=\"size-full wp-image-9376\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-3.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-3.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-3-300x225.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-3-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-9376\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>El lugar m\u00e1s conocido y empleado sigue siendo Amazon.<\/strong> Sin embargo, existen muchos otros que ganan usuarios. Entre ellos se hallan sitos especializados como PCComponentes o\u00a0 Etsy que se enfocan en sectores puntuales. Por ejemplo el primero en lo tecnol\u00f3gico y el segundo en artesan\u00edas. Ambos coinciden en contar con plataformas de pagos que hacen la gesti\u00f3n m\u00e1s sencilla entre el vendedor y el comprador.<\/p>\n<p><strong>Para que ganar confianza y clientes que el entorno del marketplace sea seguro es determinante<\/strong>. Esto es en lo que m\u00e1s se enfocan las plataformas actuales. Estas buscan cumplir con las leyes que le rigen y otorgan seguridad en el proceso, aunado a la variedad para pagar. Por ejemplo Adyen, tienen una licencia bancaria y tecnolog\u00eda financiera que le permite gestionar pagos en unas 100 monedas locales. Para conseguirlo emplea m\u00e9todos habituales como tarjetas, wallets, etc.<\/p>\n<div id=\"attachment_9378\" style=\"width: 969px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9378\" class=\"size-full wp-image-9378\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-2.jpg\" alt=\"\" width=\"959\" height=\"720\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-2.jpg 959w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-2-300x225.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Los-marketplace-y-su-seguridad-para-pagos-2-768x577.jpg 768w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><p id=\"caption-attachment-9378\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>L\u00f3pez Mart\u00edn destaca que quien vende puede recibir el dinero de las transacciones en su moneda local en su cuenta bancaria usual.<\/strong> Las compras tambi\u00e9n son muy seguras, pues poseen un capacitado motor de riesgo. El mismo combina, datos del comprador, vendedor y la transacci\u00f3n para que la protecci\u00f3n sea para todos los involucrados, incluido el sitio como tal.<\/p>\n<p>Adyen cuenta con \u201cun motor de autenticaci\u00f3n pionero en la \u00faltima normativa PSD2, alineado con la \u00faltima versi\u00f3n de 3DS2\u201d. <strong>Proteger los marketplace y a sus actores de acciones fraudulentas es vital.<\/strong> \u201cNuestra herramienta Score analiza el comportamiento en las transacciones que implican a comprador y vendedor en busca de patrones de fraude\u201d.<\/p>\n<p><strong>El directivo vislumbra un futuro con m\u00e1s lugares para comprar y vender.<\/strong> El reto siempre ser\u00e1 generar ese entorno seguro para su consolidaci\u00f3n. Igualmente, el futuro tambi\u00e9n les exige m\u00e1s m\u00e9todos de pago como las criptomonedas. Un tema que es imperativo desarrollar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los sitios para vender y comprar que m\u00e1s se han popularizado en la actualidad son los marketplace. Estos espacios online para comprar y vender representan una gran oportunidad para las&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":9378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445,131],"tags":[964,404,486,335,962,497,409,314,965,328,229,410,963,911,165,566,966,341,233,572,381],"class_list":["post-9373","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-noticias","category-nueva-tecnologia","tag-adyen","tag-amazon","tag-anuncios","tag-clientes","tag-compra","tag-compras","tag-emprendedor","tag-empresas","tag-etsy","tag-internet","tag-marketing","tag-marketplace","tag-monedas","tag-negocioelectronico","tag-online","tag-pagos","tag-pccomponentes","tag-pymes","tag-seguridad","tag-usuarios","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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