{"id":9242,"date":"2022-10-24T14:00:39","date_gmt":"2022-10-24T12:00:39","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9242"},"modified":"2022-10-29T19:30:10","modified_gmt":"2022-10-29T17:30:10","slug":"ecommerce-recomendaciones-sobre-logistica-para-el-black-friday","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/ecommerce-recomendaciones-sobre-logistica-para-el-black-friday\/","title":{"rendered":"Ecommerce, recomendaciones sobre log\u00edstica para el Black Friday"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

Black Friday. El \u00faltimo trimestre del a\u00f1o genera grandes expectativas en los comercios electr\u00f3nicos. Aunque los espa\u00f1oles prefieren diciembre para efectuar sus compras navide\u00f1as, es noviembre el que genera un mayor volumen en los env\u00edos. Esto se debe a los esperados Single\u2019s Day, Cyber Monday y Black Friday<\/strong>. Beneficiarse de los descuentos y promos priva para adelantar las compras.<\/p>\n

Para ganar fidelidad y generar cr\u00edticas positivas la log\u00edstica tiene un papel fundamental.<\/strong> Los negocios online deben cumplir a tiempo con las entregas para que los regalos navide\u00f1os lleguen en la fecha estimada. Adem\u00e1s, deben entregarse en \u00f3ptimas condiciones.<\/p>\n

Aqu\u00ed te damos algunos consejos para gestionar de forma exitosa esta campa\u00f1a:<\/h3>\n

1.- Env\u00edos automatizados.<\/strong> Las ventas suelen dispararse en estas fechas, por ello contar con un proceso automatizado resulta vital. Lo ideal es contar con un partner log\u00edstico. Ellos se encargar\u00e1n del proceso, favorecer\u00e1n la digitalizaci\u00f3n y los comercios dispondr\u00e1n de una integraci\u00f3n a medida con la que tendr\u00e1n m\u00e1s control de la gesti\u00f3n de sus env\u00edos. Destacan varias app como la My GLS, en la que el cliente puede seguir e interactuar en tiempo real sus paquetes, entre otras funciones. Tambi\u00e9n con el uso de softwares que importan ficheros, crean servicios de peticiones o instalan plugins a la plataforma del Ecommerce.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

2.- Asegurar la capacidad de gesti\u00f3n.<\/strong> Se relaciona con la primera recomendaci\u00f3n mencionada. La empresa deber\u00e1 anticipar su capacidad para no desbordarse con los pedidos. Considerar lo que requiere su negocio y buscar aliarse con partner log\u00edstico si es necesario. Estos brindan soluci\u00f3n en todas las \u00e1reas de la cadena de suministro (almacenaje, facturaci\u00f3n, preparar la mercanc\u00eda, embalaje, control de stock, etc.). Delegar la log\u00edstica a una empresa reconocida y confiable generar\u00e1 tranquilidad e incluso ahorro en los costes.<\/p>\n

3.- Flexibilidad en los env\u00edos.<\/strong> La queja m\u00e1s frecuente de los compradores en l\u00ednea es el retraso en las entregas. Ofrecer a los clientes varias opciones de entrega (a domicilio o a trav\u00e9s de redes como Parcel Shops), distintos horarios y fechas har\u00e1 que el proceso sea m\u00e1s flexible y que se pueda cumplir. Dar facilidades al destinatario.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

4.- Controlar del stock y embalaje.<\/strong> La empresa siempre debe estar al tanto de la mercanc\u00eda que tienen disponible. Estar claro del stock con el que se \u00a0cuenta evitar\u00e1 vender un producto que no hay en existencia y fallarle al comprador. Igualmente, ayuda a tomar decisiones a tiempo sobre la demanda y las necesidades del Ecommerce. Igualmente, se debe cuidar el embalaje para asegurarse de que el producto llegue en buen estado.<\/p>\n

5.- Facilitar las devoluciones.<\/strong> Las empresas que comercian, ropa y calzado suelen ser las m\u00e1s afectadas por las devoluciones. Pero en general, todo negocio electr\u00f3nico requiere tener un sistema de devoluciones sencillo que permita que el cliente lo utilice sin problemas y que el producto vuelva al stock de manera r\u00e1pida. El tr\u00e1mite tiene que ser breve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday. El \u00faltimo trimestre del a\u00f1o genera grandes expectativas en los comercios electr\u00f3nicos. Aunque los espa\u00f1oles prefieren diciembre para efectuar sus compras navide\u00f1as, es noviembre el que genera un…<\/p>\n","protected":false},"author":1001014,"featured_media":9245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,184],"tags":[730,531,415,241,938,321,181,937,414,305,334,328,443,165,939,413,811,407,137,381],"class_list":{"0":"post-9242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nueva-tecnologia","8":"category-tiendas-online","9":"tag-blackfriday","10":"tag-campana","11":"tag-comercioelectronico","12":"tag-consejos","13":"tag-devoluciones","14":"tag-digital","15":"tag-ecommerce","16":"tag-embalaje","17":"tag-envios","18":"tag-espana","19":"tag-gestion","20":"tag-internet","21":"tag-logistica","22":"tag-online","23":"tag-organizacion","24":"tag-paquetes","25":"tag-recomendaciones","26":"tag-tiendasonline","27":"tag-valencia","28":"tag-ventas"},"yoast_head":"\nBlack Friday | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Black Friday y Marketing. 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