{"id":9198,"date":"2022-10-13T14:00:12","date_gmt":"2022-10-13T12:00:12","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9198"},"modified":"2022-10-20T19:32:30","modified_gmt":"2022-10-20T17:32:30","slug":"hoteles-claves-para-conseguir-mas-reservas-online","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/hoteles-claves-para-conseguir-mas-reservas-online\/","title":{"rendered":"Hoteles, claves para conseguir m\u00e1s reservas online"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

Hoteles. Las visitas a una p\u00e1gina web de un hotel muchas veces no se traducen en reservas directas.<\/strong> Esto ocurre seg\u00fan expertos del ramo por ciertas barreras que los hoteleros colocan en su medio digital. No se trata de invertir mucho m\u00e1s en el marketing digital, sino en optimizar resultados de las visitas de esos usuarios que llegan al site.<\/p>\n

Para el CEO de Mirai<\/a> (proveedor tecnol\u00f3gico espa\u00f1ol para hoteles), Pablo Delgado, el hotelero debe analizar lo que ocurre en su p\u00e1gina. Tiene que \u201cconocer bien lo que est\u00e1 ocurriendo en su funnel de reserva o embudo de conversi\u00f3n.<\/strong> Debe disponer de datos de calidad para identificar los problemas en cada nivel y aplicar soluciones concretas a las muchas casu\u00edsticas que existen\u201d, explica en una entrevista para hosteltur.<\/p>\n

Para el especialista hay que evitar que se forme un c\u00edrculo que impida las ventas directas. Por una parte se invierte en marketing para atraer visitantes, pero por el otro los visitantes que llegan se van porque se ven limitados (poco atra\u00eddos o impedidos) para reservar. No se concreta el objetivo. Aunque las causas pueden ser diversas, pueden agruparse, seg\u00fan Delgado, en tres grandes barreras.<\/strong> Estas habr\u00eda que eliminarlas para conseguir m\u00e1s reservas online.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

1.- Dise\u00f1o y contenido web poco atractivo<\/strong><\/h3>\n

Gran parte de los visitantes que llegan al portal de los hoteles lo hace tras googlear el nombre o verla en Tripadvisor. Se trata en entonces de un lead cualificado, que seguramente se atrajo pagando, y el desaf\u00edo ser\u00e1 concretar la venta. Es entonces cuando llega el primer problema, la web no es atractiva o no se puede usar (sin versi\u00f3n m\u00f3vil, es muy lenta, etc.).<\/strong><\/p>\n

Tambi\u00e9n, por culpa de anuncios, mensajes, ventanas emergentes u otros se le hace dif\u00edcil conseguir el motor de reservas. Las consultas deben ser accesibles. El dise\u00f1o debe ser claro y sin obst\u00e1culos para su finalidad: vender. \u201cDe cada 100 visitas recibidas en la web, entre un 30% y un 45% deber\u00edan acceder a la p\u00e1gina de consultar disponibilidad y precios\u201d, explica el CEO de Mirai, sino ocurre un problema.<\/p>\n

2.- No hay disponibilidad de reservas<\/strong><\/h3>\n
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Tras la pandemia el sector hotelero tuvo un repunte en sus ventas. Esto hace que muchos hospedajes no tengan todas las habitaciones disponibles, y esto se traduce hasta en un 30%. Cuando el visitante llega a la web y su petici\u00f3n es denegada percibe como negativa la empresa. Sin embargo, si se aprovecha, esta \u201cno reservaci\u00f3n\u201d puede ser una oportunidad.<\/strong><\/p>\n

Para resolver el asunto Delgado propone \u201cidentificar en cu\u00e1ntas ocasiones hab\u00eda habitaciones disponibles pero no las que buscaba o necesitaba el usuario porque estaban ya completas; gestionar mejor las restricciones;<\/strong> asegurarse de explicar al usuario las ocupaciones admitidas y las que no; informarle bien si es muy tarde para reservar; si el hotel es de temporada, anunciar la fecha de apertura; tener cuidado con los c\u00f3digos promocionales inactivos; y\/o gestionar bien cuando el hotel est\u00e9 realmente lleno\u201d.<\/p>\n

3.- No ser coherentes y\/o disparidad de precios<\/strong><\/h3>\n

Son varios los factores que obstaculizan la reserva en cuento a los precios y el site.<\/strong> Aqu\u00ed figuran por ejemplo, que haya un exceso de listas de precios que se muestran, ofertas por doquier, muestra abundante de tarifas, contenido que no impacta (hay que \u201cbuscar ese efecto wow que har\u00e1 la web diferencial\u201d) disparidad de precios en relaci\u00f3n con otros hoteles similares, que no haya verdadera \u00a0ventaja (valor) en la compra o reserva online, entre otros relacionados que generen confusi\u00f3n al usuario.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hoteles. Las visitas a una p\u00e1gina web de un hotel muchas veces no se traducen en reservas directas. Esto ocurre seg\u00fan expertos del ramo por ciertas barreras que los hoteleros…<\/p>\n","protected":false},"author":1001014,"featured_media":9201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[915,335,143,585,355,305,913,918,589,328,394,916,165,827,592,372,917,892,572,381,914],"class_list":{"0":"post-9198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-barreras","9":"tag-clientes","10":"tag-diseno","11":"tag-disenodepaginaswebenvalencia","12":"tag-disenoweb","13":"tag-espana","14":"tag-hotel","15":"tag-hoteleros","16":"tag-hoteles","17":"tag-internet","18":"tag-marketingdigital","19":"tag-motordereserva","20":"tag-online","21":"tag-precios","22":"tag-reservas","23":"tag-servicios","24":"tag-tarifas","25":"tag-trafico","26":"tag-usuarios","27":"tag-ventas","28":"tag-visitas"},"yoast_head":"\nHoteles y reservas online | Andreoli Estudio\u2122Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Hoteles. 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