{"id":8943,"date":"2024-04-30T14:00:05","date_gmt":"2024-04-30T12:00:05","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8943"},"modified":"2024-05-12T11:06:20","modified_gmt":"2024-05-12T09:06:20","slug":"claves-en-la-generacion-de-leads","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/claves-en-la-generacion-de-leads\/","title":{"rendered":"Leads, aprende c\u00f3mo aumentarlos"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

Contar con un nutrido registro de clientes es fundamental para cualquier empresa. Cuando generamos leads ampliamos esa base de datos.<\/strong> Espec\u00edficamente, un lead es ese contacto, sea una persona u otra empresa, que mostr\u00f3 inter\u00e9s en una oferta que hicimos y lo demostr\u00f3 al dejar sus datos.<\/p>\n

En el inbound marketing y en otras estrategias digitales, generar leads es primordial para el proceso.<\/strong> \u00c9stos nos ayudan a transformar el tr\u00e1fico de los canales que poseemos (p\u00e1ginas web, redes sociales, medios digitales, etc.) en contactos ventajosos para nuestra marca. De esta manera, se pueden dirigir al embudo de conversi\u00f3n y hacerlos clientes.<\/p>\n

El sistema para generar leads empieza con atraer visitas a la p\u00e1gina web de empresa.<\/strong> El tr\u00e1fico suele dirigirse a un landing page (p\u00e1gina de aterrizaje). Por ejemplo, se ofrece un contenido de inter\u00e9s al usuario como una prueba de un producto y cambio el tendr\u00e1 que aportar sus datos. Para ello se les facilita un formulario en l\u00ednea y al enviarse se incorpora a la base de datos. Luego se le otorgar\u00e1 el contenido ofrecido.<\/p>\n

Algunas t\u00e9cnicas clave para mejorar la generaci\u00f3n de leads son:<\/h3>\n

-. Contenido eficaz<\/strong><\/p>\n

Los contenidos que se producen para atraer al usuario deben ser de buena calidad. Adem\u00e1s de atraer el tr\u00e1fico nos ayudan a conseguir nuevos visitantes y adem\u00e1s convencerlos de dejar sus datos. Ofrecer productos descargables que llamen la atenci\u00f3n y se identifiquen con la marca. Es m\u00e1s, las descargas son unas de las t\u00e9cnicas casi infalibles para que el cliente deje sus datos. Libros, gu\u00edas y tutoriales son algunos de los m\u00e1s ofrecidos.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

-. Eval\u00faa tus estrategias de distribuci\u00f3n<\/strong><\/p>\n

Asegurarse de que el contenido llegue a los usuarios es vital. Para ello utiliza herramientas SEM y SEO para que multipliques las visitas de manera eficiente.<\/p>\n

-. Formularios optimizados<\/strong><\/p>\n

Este punto es cr\u00edtico para el contacto. Con el formulario es que podemos hacer que el usuario sea un lead. Para que sea efectivo lo ideal es que no tenga muchos campos para rellenar (el visitante se aburre). Tambi\u00e9n es importante que se adapte a distintos dispositivos. Que pueda verse con claridad ya sea en un ordenador o tel\u00e9fono inteligente, por ejemplo.<\/p>\n

-. Anuncios y videos<\/strong><\/p>\n

Los anuncios en Fecebook Ads y los videos interactivos son muy efectivos para que los clientes hagan clic y luego se animen a dejar su correo electr\u00f3nico en un portal web.<\/p>\n

-. Analiza tus resultados<\/strong><\/p>\n

Las m\u00e9tricas son muy valiosas en cualquier tipo de marketing. Saber el efecto que dejan tus campa\u00f1as, los leads que se generan, calificaciones, visitas por lead, etc. La medici\u00f3n es el seguimiento b\u00e1sico para estar informado acerca de la efectividad estrat\u00e9gica que se aplica.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contar con un nutrido registro de clientes es fundamental para cualquier empresa. Cuando generamos leads ampliamos esa base de datos. 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