{"id":8914,"date":"2022-09-27T07:00:32","date_gmt":"2022-09-27T05:00:32","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8914"},"modified":"2022-09-26T20:00:40","modified_gmt":"2022-09-26T18:00:40","slug":"la-estrategia-de-youtube-que-hace-frente-a-tiktok","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/la-estrategia-de-youtube-que-hace-frente-a-tiktok\/","title":{"rendered":"La estrategia de YouTube que hace frente a TikTok"},"content":{"rendered":"
\"youtube\"

Foto: Pexels.com<\/p><\/div>\n

El \u00e9xito de TikTok no ha pasado desapercibido por el resto de las plataformas sociales<\/strong>. Muchas intentan copiar o mejorar su f\u00f3rmula. La acci\u00f3n m\u00e1s reciente al respecto fue la tomada por YouTube. La que era reina de los videos e influencer ha decidido monetizar sus videos cortos para as\u00ed ganar la preferencia de creadores de contenido.<\/p>\n

Como ya se sabe, TikTok brinda videos cortos que gozan de gran viralizaci\u00f3n.<\/strong> Esto se traduce en ganancias para sus creadores. Por su parte, ya el servicio de streaming del gigante Google ten\u00eda el mando de los videos largos. Pero, eso podr\u00eda cambiar gracias a que introducir\u00e1 publicidad en la funci\u00f3n de Video Shorts que posee.<\/p>\n

Los que suban a la plataforma de YouTube audiovisuales de corta duraci\u00f3n podr\u00e1n obtener hasta 45% de ganancias de la publicidad<\/strong>. La funci\u00f3n tradicional (videos largos) distribuye de forma est\u00e1ndar 55% de los ingresos. La idea es que los tiktokers tengan una alternativa lucrativa que les motive a hacer carrera en YouTube. La estrategia es una clara declaraci\u00f3n contra la competencia asi\u00e1tica.<\/p>\n

\"youtube\"

Foto: Pexels.com<\/p><\/div>\n

Un audio difundido por The New York Times es la fuente informativa. La grabaci\u00f3n se dio en una reuni\u00f3n general de la empresa de videos por internet. All\u00ed el vicepresidente de gesti\u00f3n de productos y productos para creadores de YouTube, Amjad Hanif, se\u00f1ala que la medida ayudar\u00e1 a los creadores a preferir su plataforma. La misma les permitir\u00e1 emplear \u201cm\u00fasica con derechos de copyright y ganar dinero sin riesgos de desmonetizaci\u00f3n\u201d.<\/strong><\/p>\n

Seg\u00fan expres\u00f3 Hanif se trata de la \u201cexpansi\u00f3n m\u00e1s grande que YouTube ha hecho en varios a\u00f1os, creando nuevas formas para que los creadores se unan al programa\u201d. De esta forma, los nuevos creadores de cortos ser\u00e1n parte del popular \u201cpartner\u201d de YouTube.<\/strong> Expertos del tema se\u00f1alan que con la estrategia el producto de Google se pone a la delantera de TikTok en cuanto a la generaci\u00f3n de ganancias. Ya otras como Twitche le superan a la plataforma de ByteDance.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El \u00e9xito de TikTok no ha pasado desapercibido por el resto de las plataformas sociales. Muchas intentan copiar o mejorar su f\u00f3rmula. 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