{"id":8898,"date":"2022-09-21T14:00:04","date_gmt":"2022-09-21T12:00:04","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8898"},"modified":"2022-09-24T12:07:00","modified_gmt":"2022-09-24T10:07:00","slug":"marketing-director-el-profesional-mejor-pagado-del-sector-retail-espanol","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/marketing-director-el-profesional-mejor-pagado-del-sector-retail-espanol\/","title":{"rendered":"Marketing Director, el profesional mejor pagado del sector Retail espa\u00f1ol"},"content":{"rendered":"<div id=\"attachment_8899\" style=\"width: 693px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8899\" class=\"size-large wp-image-8899\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2-683x1024.jpg 683w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2-200x300.jpg 200w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2-768x1152.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2-1024x1536.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-2.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><p id=\"caption-attachment-8899\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>Marketing director. La llegada de la pandemia y sus consecuencias signific\u00f3 un duro reto para el sector Retail de Espa\u00f1a. <strong>El cierre de los locales y la migraci\u00f3n a las tiendas online fue rotundo<\/strong>. Es por ello que el uso de la tecnolog\u00eda se ha convertido en un tema importante para las marcas. Aunque sin abandonar, los espacios f\u00edsicos, redefinir las estrategias publicitarias es una realidad que enfrentan.<\/p>\n<p>Recientemente, la consultora de selecci\u00f3n de mandos medios y directivos del Grupo Adecco, Spring Professional, revel\u00f3 cifras interesantes. En su V Gu\u00eda Spring Professional analizaron los perfiles laborales m\u00e1s demandados en 2022 por el mercado Retail de Espa\u00f1a. Aqu\u00ed se incluyeron salarios, funciones y distribuci\u00f3n geogr\u00e1fica. <strong>El Marketing Director encabez\u00f3 la lista de perfiles con un sueldo de hasta 100 mil euros al a\u00f1o.<\/strong><\/p>\n<p><strong>Los directores de marketing que m\u00e1s ganan son los que poseen entre 5 y 10 a\u00f1os de trayectoria<\/strong>. Especialmente, si trabajan en la Comunidad de Catalu\u00f1a o Madrid. Ellos dise\u00f1an e implementan los planes estrat\u00e9gicos empresariales de marketing. Hacen el acompa\u00f1amiento desde que se desarrolla hasta que se ejecuta. Tambi\u00e9n, le dan seguimiento.<\/p>\n<div id=\"attachment_8901\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8901\" class=\"size-full wp-image-8901\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-3.jpeg\" alt=\"\" width=\"500\" height=\"750\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-3.jpeg 500w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-3-200x300.jpeg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8901\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>El Marketing Director igualmente se encarga de crear y gestionar los presupuestos para campa\u00f1as, supervisar estrategias de marketing de contenidos, Redes Sociales, eventos y publicidad en general. Este perfil ha ganado mayor valor por su relaci\u00f3n con las innovaciones para las marcas. <strong>Empleo de tecnolog\u00eda y medios digitales forman parte de los conocimientos requeridos.<\/strong><\/p>\n<p><strong>El segundo perfil m\u00e1s valorado por el sector de ventas al detal o minoristas es el Responsable de Expansi\u00f3n<\/strong>. El salario es de hasta 75 mil euros anuales. Este controla todo lo relacionado con las pol\u00edticas para desarrollar nuevos centros para las empresas. La finalidad es que se establezcan nacional y\/o internacionalmente, as\u00ed tendr\u00e1n mayores cuotas en las ventas y el mercado. An\u00e1lisis econ\u00f3micos, viabilidad, negociaciones y cierres de contratos figuran en sus tareas.<\/p>\n<div id=\"attachment_8903\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8903\" class=\"size-full wp-image-8903\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-1.jpeg\" alt=\"\" width=\"500\" height=\"750\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-1.jpeg 500w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Marketing-Director-el-profesional-mejor-pagado-del-sector-Retail-espanol-1-200x300.jpeg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8903\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>El Key Account Manager Retail se encuentra en el tercer puesto.<\/strong> El sueldo m\u00e1ximo de este profesional es de unos 70 mil euros a\u00f1o. Su tarea principal es idear nuevos mecanismos para lograr las metas de ventas. Analiza el mercado para gestionar las tendencias e informaciones que se generan. As\u00ed dise\u00f1a planes acordes a cada cliente\u00a0 sin perder la identidad de la marca. Labora en el departamento de marketing.<\/p>\n<p><strong>Los CRM Manager, Digital Marketing Specialist y Product Manager son los otros perfiles m\u00e1s demandados.<\/strong> Sus pagos se sit\u00faan entre los 65.000\u00a0 y los 60.000 euros anuales. Le siguen los puestos de Ecommerce Manager, Trade Marketing Manager, Customer Experience Manager y el Store Manager con sueldos anuales entre los 55 mil y 5 mil euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing director. La llegada de la pandemia y sus consecuencias signific\u00f3 un duro reto para el sector Retail de Espa\u00f1a. El cierre de los locales y la migraci\u00f3n a las&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":8901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445,131],"tags":[868,870,321,181,869,305,866,311,316,229,862,867,871,865,838,864,873,863,872,300,219],"class_list":{"0":"post-8898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-noticias","9":"category-nueva-tecnologia","10":"tag-crmmanager","11":"tag-demanda","12":"tag-digital","13":"tag-ecommerce","14":"tag-ecommercemanager","15":"tag-espana","16":"tag-ganancias","17":"tag-innovacion","18":"tag-laboral","19":"tag-marketing","20":"tag-marketingdirector","21":"tag-minoristas","22":"tag-oferta","23":"tag-perfil","24":"tag-profesional","25":"tag-retail","26":"tag-rrhh","27":"tag-salarios","28":"tag-sueldo","29":"tag-tecnologia","30":"tag-trabajo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Director | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Marketing Director. 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