{"id":8890,"date":"2022-09-18T14:00:46","date_gmt":"2022-09-18T12:00:46","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8890"},"modified":"2022-09-24T12:05:03","modified_gmt":"2022-09-24T10:05:03","slug":"estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital\/","title":{"rendered":"Estos son los errores que m\u00e1s cometen las marcas en el \u00e1mbito digital"},"content":{"rendered":"<div id=\"attachment_8891\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8891\" class=\"size-large wp-image-8891\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2-1024x683.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2-300x200.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2-768x512.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2-900x600.jpeg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-2.jpeg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8891\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>La manera de vender y conectarse con el cliente cambi\u00f3.<\/strong> Esto es algo que ya las empresas lo saben y trabajan en ello. Las personas se comunican de manera diferente. El buyer persona evolucion\u00f3 e impulsa a las marcas a formar parte de conversaci\u00f3n social, a cambiar el \u201cyo\u201d por el \u201custedes\u201d. Las organizaciones deben estar atentas a escuchar lo que dice su p\u00fablico de inter\u00e9s y centrar sus estrategias en ello.<\/p>\n<p>Estudios se\u00f1alan que apenas un 33% del consumidor conf\u00eda en lo que dicen las marcas. <strong>Por su parte, un 90% del cliente se f\u00eda en lo que le recomiendan personas conocidas<\/strong>. Tambi\u00e9n, son 10 veces m\u00e1s las personas conectadas que las empresas. \u00bfC\u00f3mo equiparar eso? \u00bfSon confiables los influencers? Est\u00e1n preguntas son un reto para las marcas.<\/p>\n<p><strong>Impulsar sus mensajes comerciales\u00a0 depender\u00e1 de la conversaci\u00f3n actual y el momento preciso.<\/strong> No es f\u00e1cil, pero en ese camino hay errores que com\u00fanmente cometen las marcas y que influyen negativamente en la transmisi\u00f3n de sus mensajes, conexi\u00f3n y finalmente sus ingresos. Aqu\u00ed te contamos los fallos m\u00e1s usuales seg\u00fan la consultora de comunicaci\u00f3n, marketing y asuntos p\u00fablicos LLYC:<\/p>\n<div id=\"attachment_8893\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8893\" class=\"size-large wp-image-8893\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8893\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>1.- Publicaciones apresuradas.<\/strong> Hay que estar atentos a la estrategia e identificar los espacios de conversaciones donde la marca es relevante, leg\u00edtima y con chance de diferenciarse. Para ello siempre ser\u00e1 importante realizar an\u00e1lisis de datos y as\u00ed determinar el ritmo de las conversaciones y ser estables a futuro.<\/p>\n<p><strong>2.- Fotos y gr\u00e1ficos descuidados.<\/strong> Una imagen complementa el contenido y posiciona las particularidades de una marca. Se comete el error de emplearla como relleno. Se requiere supervisar tambi\u00e9n el empleo de fotos de stock. El cliente debe identificarse con ellas, relacionarse con \u00e9l.<\/p>\n<p><strong>3.- No definir la comunidad a la que se vende.<\/strong> Si se define ese territorio hay que acercarse a esa comunidad que lidera la conversaci\u00f3n. Con esto se puede determinar cu\u00e1l es el relato acertado para generar impacto en el grupo.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8895\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Estos-son-los-errores-que-mas-cometen-las-marcas-en-el-ambito-digital-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>4.- Usar siempre los mismos influencers.<\/strong> Son much\u00edsimos los generadores de contenido en Espa\u00f1a. No basta con usar solo a famosos con millones de seguidores. Hay otras condiciones para tomar en cuenta y que gu\u00edan a una elecci\u00f3n efectiva. Deben estar conectados con la comunidad electa.<\/p>\n<p><strong>5.- Dejarse guiar solo por el n\u00famero de seguidores.<\/strong> Este punto se relaciona con el anterior. No hay que focalizarse solo en ese punto, hay otras m\u00e9tricas que deben influir en la selecci\u00f3n del influencer con el que se trabaje. Hay que evitar encasillar a los influencers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La manera de vender y conectarse con el cliente cambi\u00f3. Esto es algo que ya las empresas lo saben y trabajan en ello. Las personas se comunican de manera diferente&#8230;.<\/p>\n","protected":false},"author":1001014,"featured_media":8895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[486,861,473,726,338,776,321,314,144,767,226,511,455,229,563,395,323,468,381],"class_list":{"0":"post-8890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-nueva-tecnologia","9":"tag-anuncios","10":"tag-buyerpersona","11":"tag-campanas","12":"tag-comunidad","13":"tag-contenido","14":"tag-conversion","15":"tag-digital","16":"tag-empresas","17":"tag-errores","18":"tag-fotos","19":"tag-imagen","20":"tag-influencers","21":"tag-marcas","22":"tag-marketing","23":"tag-publicaciones","24":"tag-publicidad","25":"tag-redessociales","26":"tag-socialmedia","27":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcas y sus errores de marketing | Andreoli Estudio\u2122 Dise\u00f1o Web<\/title>\n<meta name=\"description\" content=\"Marcas y sus errores de marketing. 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