{"id":8825,"date":"2024-02-24T14:00:28","date_gmt":"2024-02-24T12:00:28","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8825"},"modified":"2024-03-01T16:59:39","modified_gmt":"2024-03-01T14:59:39","slug":"el-influencer-marketing-se-profesionaliza","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/el-influencer-marketing-se-profesionaliza\/","title":{"rendered":"Consejos para realizar un marketing de influencer responsable"},"content":{"rendered":"<div id=\"attachment_16043\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16043\" class=\"size-large wp-image-16043\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-1024x683.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-300x200.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-768x512.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-1536x1024.jpeg 1536w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-2048x1365.jpeg 2048w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-1-900x600.jpeg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-16043\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>Una de las formar de hacer publicidad en redes sociales es el Influencer Marketing<\/strong>. Esta modalidad ha ganado mucho terreno a nivel mundial. La raz\u00f3n principal es porque resulta muy efectiva y demandada. Las cifras lo corroboran.<\/p>\n<p><b>Los influencers<\/b><strong> sirven de referente para los usuarios.<\/strong> Es por ello, que ser un influencer ya no significa que solo se sea popular. Esto se ha convertido en una profesi\u00f3n y como tal son m\u00e1s las exigencias en este trabajo. Ser responsables del contenido que se genera es fundamental. Para ello se debe estar al tanto de las regulaciones vigentes y tener \u00e9tica sobre lo que se publica. Por ello, es vital formarse y capacitarse al respecto.<\/p>\n<p><strong>En todo el mundo ya se est\u00e1n impartiendo clases formativas para profesionalizar el sector<\/strong>. Paulina Fagoaga, representante de Fluvip (empresa de Marketing de Influencers en Am\u00e9rica Latina y el mercado hispano en los Estados Unidos), hay muchas estrategias que se est\u00e1n aplicando para darle profesionalizaci\u00f3n al sector.<\/p>\n<div id=\"attachment_8838\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8838\" class=\"size-full wp-image-8838\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/El-Influencer-Marketing-se-profesionaliza-2.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/El-Influencer-Marketing-se-profesionaliza-2.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/El-Influencer-Marketing-se-profesionaliza-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/El-Influencer-Marketing-se-profesionaliza-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/El-Influencer-Marketing-se-profesionaliza-2-900x600.jpg 900w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-8838\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>\u201cEl punto central de la profesionalizaci\u00f3n es brindar a todos los participantes unas mejores condiciones de desarrollo y que existan cada vez m\u00e1s profesionales, beneficiando a todos las partes de la industria, desde los anunciantes, hasta tecnolog\u00edas y talentos\u201d, explica Fagoaga. \u00a0Por otro lado, ve con positividad las regulaciones a influencer que se han dado en algunos pa\u00edses. <strong>Para la ejecutiva las normas y buenas pr\u00e1cticas son fundamentales.<\/strong><\/p>\n<h3><strong>En este sentido, Fluvip destaca los aspectos a evaluar para considerar un profesional a un Influencer Marketing:<\/strong><\/h3>\n<p><strong>Conocimiento t\u00e9cnico.<\/strong> Debe tener conocimientos sobre la producci\u00f3n t\u00e9cnica antes y despu\u00e9s de fotos y videos. Manejo de equipo fotogr\u00e1fico, luces, c\u00e1maras, audio, edici\u00f3n y dise\u00f1o.<\/p>\n<p><strong>Contenido de valor.<\/strong> El contenido digital que produzca debe ser de valor y creativo. Deber\u00e1 tener la capacidad de analizar la respuesta de sus seguidores y de la industria. Actualmente hay varias ofertas formativas sobre c\u00f3mo generar contenido de inter\u00e9s.<\/p>\n<p><strong>Manejo de las m\u00e9tricas y otras herramientas digitales.<\/strong> Tanto el influencer como las marcas que le contratan pueden evaluar el impacto que generan en la audiencia. Esto se debe a la gran cantidad de herramientas que ofrece la web para el an\u00e1lisis m\u00e9trico en las redes sociales. Tener conocimiento de ello y utilizarlo le dar\u00e1 claridad sobre su rendimiento. Las estad\u00edsticas son la base de las contrataciones.<\/p>\n<div id=\"attachment_16046\" style=\"width: 693px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16046\" class=\"size-large wp-image-16046\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-683x1024.jpeg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-683x1024.jpeg 683w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-200x300.jpeg 200w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-768x1152.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-1024x1536.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-1365x2048.jpeg 1365w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2022\/09\/Consejos-para-realizar-un-marketing-de-influencia-responsable-2-scaled.jpeg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><p id=\"caption-attachment-16046\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>Mayor presupuesto.<\/strong> Seg\u00fan estad\u00edsticas de empresas como Influencer Marketing Hub, cada vez m\u00e1s marcas incluyen a influencer en sus campa\u00f1as y presupuestos de publicidad. Incluso, se espera que este 2022 haya un alza global de un 62%\u00a0 en los presupuestos destinados a este tipo de estrategia publicitaria.<\/p>\n<p><strong>Para Fagoaga el Influencer Marketing \u201ces un trabajo que se ha ido desarrollando con el tiempo<\/strong>. Se ha abierto paso como uno de los m\u00e1s relevantes para los pr\u00f3ximos a\u00f1os. A medida que ha evolucionado e incorporado nuevos elementos, la profesionalizaci\u00f3n se convierte en un paso esencial. De esta forma se podr\u00e1 cumplir con las expectativas y demandas del mercado, siendo inclusive una carrera atractiva para las nuevas generaciones\u201d.<\/p>\n<p><strong>Por su parte, el senior manager del \u00e1rea de PR &amp; Influencer Marketing de Newlink Spain, Pelayo Santos, se\u00f1ala que hay aspectos esenciales que hacen a influencer responsable.<\/strong> Entre ellos est\u00e1n: \u201cSer transparente respecto a las relaciones comerciales asociadas a los productos o servicios que se promueven; respetar los valores de las marcas, anunciantes, audiencias, plataformas y creadores de contenido; ser aut\u00e9ntico y cre\u00edble; conseguir seguidores de manera profesional y \u00e9tica; conseguir seguidores de manera profesional y \u00e9tica; y cumplir con los requisitos legales y la autorregulaci\u00f3n en materia de publicidad e informaci\u00f3n\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las formar de hacer publicidad en redes sociales es el Influencer Marketing. Esta modalidad ha ganado mucho terreno a nivel mundial. La raz\u00f3n principal es porque resulta muy&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":16043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,276,1471],"tags":[486,473,310,839,840,338,314,1558,309,767,472,837,328,455,229,329,165,393,841,838,395,323,1557,476,572,510],"class_list":{"0":"post-8825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leyes-digitales","8":"category-marketing","9":"category-redes-sociales","10":"tag-anuncios","11":"tag-campanas","12":"tag-capacitacion","13":"tag-carrera","14":"tag-clentes","15":"tag-contenido","16":"tag-empresas","17":"tag-etica","18":"tag-formacion","19":"tag-fotos","20":"tag-influencer","21":"tag-influencermarketing","22":"tag-internet","23":"tag-marcas","24":"tag-marketing","25":"tag-negocios","26":"tag-online","27":"tag-plataforma","28":"tag-presupuesto","29":"tag-profesional","30":"tag-publicidad","31":"tag-redessociales","32":"tag-responsable","33":"tag-seguidores","34":"tag-usuarios","35":"tag-videos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer marketing | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Influencer Marketing. 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