{"id":8593,"date":"2022-07-17T14:00:26","date_gmt":"2022-07-17T12:00:26","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8593"},"modified":"2022-07-21T09:31:42","modified_gmt":"2022-07-21T07:31:42","slug":"como-publicitar-en-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/como-publicitar-en-facebook-ads\/","title":{"rendered":"\u00bfC\u00f3mo publicitar en Facebook Ads?"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

Facebook se ha convertido en un sitio ideal para realizar campa\u00f1as publicitarias. Cada d\u00eda se suman nuevas empresas dispuestas a competir por la atenci\u00f3n de los usuarios en esta plataforma. Facebook Ads es una herramienta que ofrece para anunciarse tanto en esa red como en Instagram.<\/strong> La gran ventaja que ofrece la aplicaci\u00f3n es la capacidad de segmentaci\u00f3n. Permite identificar subgrupos dentro del p\u00fablico objetivo a fin de llegar a los clientes ideales.<\/p>\n

Con un p\u00fablico bien segmentado\u00a0 se podr\u00e1n crear estrategias de marketing personalizadas y por lo tanto generar lazos m\u00e1s s\u00f3lidos. El algoritmo de Facebook Ads ofrece un mayor alcance de publicidad<\/strong>. Adem\u00e1s de realizar remarketing, la campa\u00f1a llegar\u00e1 a usuarios con intereses similares a las personas que ya son seguidores o clientes.<\/p>\n

Adentrarse en las campa\u00f1as de Facebook Ads no es cosa f\u00e1cil<\/strong>. Al ser un sitio de mucha competencia publicitaria muchas veces los usuarios pasan por alto los anuncios. Es indispensable conocer bien c\u00f3mo funciona la herramienta. Si se aprende su manejo se pueden aplicar estrategias realmente eficaces y conseguir \u00f3ptimos resultados.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

Las campa\u00f1as de facebook Ads est\u00e1n estructuradas en tres partes que son:<\/h3>\n

1.- La Campa\u00f1a.<\/strong> Aqu\u00ed se definen los objetivos.<\/p>\n

2.- El conjunto de anuncios.<\/strong> Se determina la segmentaci\u00f3n, las plataformas donde se desea compartir la publicidad y el presupuesto.<\/p>\n

3.- Los anuncios.<\/strong> En esta parte se define los tipos de anuncios y sus formatos (imagen, texto o video).<\/p>\n

Para anunciarse adem\u00e1s de tener una p\u00e1gina de empresa se debe elaborar una cuenta de anuncios<\/strong>. Para ello se\u00a0 ingresa al men\u00fa desde la p\u00e1gina y luego hay que hacer click en el bot\u00f3n \u201cadministrar anuncios\u201d. Desde all\u00ed\u00a0 se definen los objetivos:<\/p>\n

    \n
  • Awareness (reconocimiento).<\/strong> Definir el alcance que tendr\u00e1n las publicaciones. A cu\u00e1ntas personas se quiere llegar.<\/li>\n
  • Consideraci\u00f3n.<\/strong> Lo que se espera conseguir de los usuarios. Tr\u00e1fico en la web, clientes potenciales que entreguen su email, interacci\u00f3n con la publicaci\u00f3n, reproducci\u00f3n de videos, mensajes, etc.<\/li>\n
  • Conversi\u00f3n.<\/strong> Este objetivo permite conocer las acciones de los usuarios en la web. Para esto es necesario instalar Pixel de Facebook. Adem\u00e1s, se puede enlazar a la eCommerce con la plataforma y generar ventas del cat\u00e1logo.<\/li>\n<\/ul>\n
    \"\"

    Foto: Pexels.com<\/p><\/div>\n

    Otros factores de la campa\u00f1a que se deber\u00e1n configurar son:<\/h3>\n

    -. Ad set.<\/strong> Se determina a qu\u00e9 tipo de p\u00fablico va dirigida la campa\u00f1a, d\u00f3nde impactarle, el tiempo que estar\u00e1 disponible la campa\u00f1a y el costo a pagar.<\/p>\n

    -. Audiencia.<\/strong> Se puede optar por ingresar una lista de contactos propia (custom audiences) o segmentar con la base de datos de Facebook.<\/p>\n

    -. Disposici\u00f3n y ubicaci\u00f3n.<\/strong> Se debe elegir los emplazamientos, el tipo de dispositivo donde se quiere aparecer, si la campa\u00f1a aparecer\u00e1 solo en Facebook, en Instagram, en historias o si dejamos a elecci\u00f3n aleatoria de Facebook con las ubicaciones autom\u00e1ticas.<\/p>\n

    -. Ads.<\/strong> Finalmente, se debe definir el tipo de anuncio y recursos gr\u00e1ficos que se empelar\u00e1n para conseguir los objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook se ha convertido en un sitio ideal para realizar campa\u00f1as publicitarias. Cada d\u00eda se suman nuevas empresas dispuestas a competir por la atenci\u00f3n de los usuarios en esta plataforma….<\/p>\n","protected":false},"author":1001014,"featured_media":8594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[752,486,754,491,473,241,579,314,305,433,345,751,320,249,455,229,394,576,329,393,395,753,323,755,468,300,434,137,381],"class_list":["post-8593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-nueva-tecnologia","tag-ads","tag-anuncios","tag-aplicacion","tag-audiencia","tag-campanas","tag-consejos","tag-dispositivos","tag-empresas","tag-espana","tag-estrategias","tag-facebook","tag-facebookads","tag-herramientas","tag-instagram","tag-marcas","tag-marketing","tag-marketingdigital","tag-marketingdigitalenvalencia","tag-negocios","tag-plataforma","tag-publicidad","tag-publicitar","tag-redessociales","tag-segmento","tag-socialmedia","tag-tecnologia","tag-tips","tag-valencia","tag-ventas"],"yoast_head":"\nFacebook Ads | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Facebook Ads. 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