{"id":8582,"date":"2022-07-15T14:00:14","date_gmt":"2022-07-15T12:00:14","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8582"},"modified":"2022-07-16T18:06:53","modified_gmt":"2022-07-16T16:06:53","slug":"ahora-las-busquedas-no-se-hacen-por-google-sino-por-instagram-y-tiktok","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/ahora-las-busquedas-no-se-hacen-por-google-sino-por-instagram-y-tiktok\/","title":{"rendered":"Ahora las \u201cb\u00fasquedas\u201d no se hacen por Google, sino por Instagram y TikTok"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

B\u00fasquedas. Todos cre\u00edamos que Google era el buscador por excelencia, pero al parecer no es as\u00ed. En una encuesta realizada por Google a j\u00f3venes estadounidenses entre los 18 y 24 a\u00f1os se determin\u00f3 que estos prefieren realizar b\u00fasquedas de descubrimiento en aplicaciones como Instagram y TikTok. Estas redes las prefieren\u00a0 en lugar de realizar la b\u00fasqueda en Google o Google Maps.<\/strong><\/p>\n

La informaci\u00f3n se dio a conocer recientemente en la conferencia Brainstorm Tech de Fortune (sobre el futuro de los productos de Google y el uso de la IA). El vocero fue el vicepresidente s\u00e9nior de Google Prabhakar Raghavan. El directivo es adem\u00e1s el\u00a0 responsable de los productos de B\u00fasqueda, Asistente, Geo, Anuncios, Comercio y Pagos de Google.<\/strong><\/p>\n

La Generaci\u00f3n Z prefiere el consumo de contenido en formato audiovisual.<\/strong> Es por ello que dan m\u00e1s relevancia al servicio que ofrecen las plataformas sociales.\u00a0 \u201cEn nuestros estudios, algo as\u00ed como casi el 40% de los j\u00f3venes, cuando buscan un lugar para almorzar, no van a Google Maps ni a las B\u00fasquedas, van a TikTok o Instagram\u201d se\u00f1al\u00f3 Prabhakar Raghavan.<\/p>\n

Para el vicepresidente de Google la preferencia juvenil\u00a0 se debe a la nueva forma de consumo.<\/strong> A su juicio se trata de una generaci\u00f3n que ha crecido en el mundo digital. \u201cSeguimos aprendiendo, una y otra vez, que los nuevos usuarios de Internet no tienen las expectativas ni la mentalidad a la que nos hemos acostumbrado\u201d.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

Raghavan explica que las consultas que hacen estos usuarios son totalmente distintas. Los j\u00f3venes\u00a0 no emplean el uso de palabras claves como es costumbre<\/strong>. Actualmente,\u00a0 \u201cbuscan descubrir contenido de formas nuevas y m\u00e1s inmersivas\u201d.<\/p>\n

El directivo se refiri\u00f3 a la necesidad de hacer cambios y de adaptarse a las nuevas tendencias de b\u00fasqueda y descubrimiento.<\/strong> Haciendo menci\u00f3n a la aplicaci\u00f3n de mapa de Google \u201clos j\u00f3venes de hoy nunca vieron un mapa de papel, y Maps es un mapa de papel pero en el tel\u00e9fono y eso es una experiencia incorrecta\u201d.<\/p>\n

Como las nuevas experiencias deben fundamentarse en las tendencias, la compa\u00f1\u00eda asegur\u00f3 que ha venido cambiando en el tiempo y lo seguir\u00e1 haciendo. Por ejemplo, Google ampli\u00f3 desde hace un tiempo su sistema de investigaci\u00f3n. Pas\u00f3 de palabras claves a ofrecer tambi\u00e9n el rastreo por voz, la cual representa el 30 % de las b\u00fasquedas.<\/strong><\/p>\n

Seg\u00fan Raghavan, las experiencias visuales y el uso de la IA ser\u00e1n el nuevo foco de la compa\u00f1\u00eda.<\/strong> Como la plataforma TikTok es la referencia a seguir, tanto Google como otras plataformas han empleado herramientas similares a las que ofrece la red social. Tal es el caso de YouTube Shorts en Espa\u00f1a. Este fue creado por Google en 2021 para ofrecer videos verticales cortos de 15 a 60 segundos. Tambi\u00e9n, la compa\u00f1\u00eda desde el a\u00f1o pasado gestion\u00f3 acuerdos para poder indexar y mostrar en los resultados de b\u00fasqueda videos de TikTok e Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00fasquedas. Todos cre\u00edamos que Google era el buscador por excelencia, pero al parecer no es as\u00ed. En una encuesta realizada por Google a j\u00f3venes estadounidenses entre los 18 y 24…<\/p>\n","protected":false},"author":1001014,"featured_media":8585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[456,746,191,338,436,321,314,674,748,652,222,249,749,455,446,747,750,323,468,300,516,349],"class_list":{"0":"post-8582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-audiovisual","9":"tag-buscador","10":"tag-buscadores","11":"tag-contenido","12":"tag-datos","13":"tag-digital","14":"tag-empresas","15":"tag-eventos","16":"tag-generacionz","17":"tag-google","18":"tag-informacion","19":"tag-instagram","20":"tag-jovenes","21":"tag-marcas","22":"tag-noticias","23":"tag-preferencia","24":"tag-preferencias","25":"tag-redessociales","26":"tag-socialmedia","27":"tag-tecnologia","28":"tag-tendencias","29":"tag-tiktok"},"yoast_head":"\nB\u00fasquedas por Instagram y TikTok | Andreoli Estudio\u2122 Dise\u00f1o Web<\/title>\n<meta name=\"description\" content=\"B\u00fasquedas por Instagram y TikTok. 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