{"id":8274,"date":"2022-05-21T14:00:50","date_gmt":"2022-05-21T12:00:50","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8274"},"modified":"2022-05-29T12:18:03","modified_gmt":"2022-05-29T10:18:03","slug":"el-ecommerce-esta-encaminado-hacia-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/el-ecommerce-esta-encaminado-hacia-la-sostenibilidad\/","title":{"rendered":"El ecommerce est\u00e1 encaminado hacia la sostenibilidad"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Sostenibilidad. Reducir la huella medio ambiental supone un reto para las ecommerce<\/a><\/strong>. Las marcas que apuestan por la sostenibilidad destacan de su competencia. Ser una marca eco responsable que evita generar residuos innecesarios en sus producciones, empaquetados y traslados es de gran valor para los consumidores.<\/p>\n

La pandemia dej\u00f3 muchos cambios en la sociedad y uno de ellos es que impuls\u00f3 una mayor preocupaci\u00f3n por el medio ambiente. Muchas personas cambiaron sus h\u00e1bitos de consumo, optando por ser eco friendly.<\/strong> Esta tendencia de elegir productos cuya elaboraci\u00f3n haya sido respetuosa con el medio ambiente, sin duda genera un impacto positivo para el planeta.<\/p>\n

Los consumidores est\u00e1n siendo m\u00e1s exigentes para elegir una ecommerce.<\/strong> Los clientes toman en cuenta el origen de los productos que adquieren y la huella que genera su compra. Tras la crisis sanitaria 2020 la necesidad de potenciar la econom\u00eda ha sido de suma importancia para todos los sectores. Es por ello que las empresas se ven obligadas a cubrir las demandas ambientales.<\/p>\n

Las ecommerce<\/a> deben ser responsables con el medio ambiente y contar con estrategias de sostenibilidad<\/strong>. Tomar medidas que se adapten al tipo de negocio y a su vez genere un valor tangible. No se trata solo de la producci\u00f3n, sino tambi\u00e9n de la log\u00edstica de empaque y env\u00edo. Por ejemplo, son muchas las ecommerce que han reducido el uso de pl\u00e1sticos en sus packaging, prefiriendo cajas de cart\u00f3n.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

En el marco de la sostenibilidad, La Organizaci\u00f3n Empresarial de Log\u00edstica y Transporte de Espa\u00f1a (UNO) llev\u00f3 a cabo la jornada \u201cCambios en el paradigma del Gran Consumo: retos de la log\u00edstica y el transporte en la era post-COVID\u201d. El presidente de la organizaci\u00f3n UNO Francisco Aranda, resalt\u00f3 el crecimiento de las compras online y que \u00e9stas representan \u201cel trampol\u00edn del crecimiento del comercio a pie de calle\u201d.<\/strong><\/p>\n

Ya hay cifras que corroboran las acciones de las ecommerce<\/a> y la sostenibilidad<\/strong>. Un informe presentado por Oliver Wyman sobre el \u201cImpacto del e-commerce en Europa\u201d, se\u00f1ala que el comercio electr\u00f3nico<\/a> reduce m\u00e1s de la mitad de las emisiones de\u00a0 CO2. Refutando las noticias falsas sobre el impacto medio ambiental en cuanto al transporte y log\u00edstica de \u00faltima milla.<\/p>\n

Aranda considera que las ecommerce<\/a> deben dise\u00f1ar las estrategias tomando en cuenta el crecimiento que tendr\u00e1n las entregas de \u00faltima milla en las grandes ciudades para el 2030<\/strong>. Las estimaciones indican que ser\u00e1n de un 30 a un 40 por ciento. El titular de la UNO tambi\u00e9n considera\u00a0 que los gobiernos deben tomar acciones s\u00f3lidas sobre un calendario realista para poder mantener el camino de reducci\u00f3n de emisiones de CO2. Adem\u00e1s, piensa que debido a los niveles de inflaci\u00f3n a los que se enfrentan las empresas es necesario activar ayudas que contribuyan al cambio de las flotas de veh\u00edculos por una movilidad inteligente.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sostenibilidad. Reducir la huella medio ambiental supone un reto para las ecommerce. Las marcas que apuestan por la sostenibilidad destacan de su competencia. Ser una marca eco responsable que evita…<\/p>\n","protected":false},"author":1001014,"featured_media":8275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445,131],"tags":[335,415,143,385,620,614,181,314,305,433,328,443,229,622,623,621,395,619,300,462,137,381],"class_list":{"0":"post-8274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"category-nueva-tecnologia","9":"tag-clientes","10":"tag-comercioelectronico","11":"tag-diseno","12":"tag-disenodetiendasonline","13":"tag-ecofriendly","14":"tag-ecologia","15":"tag-ecommerce","16":"tag-empresas","17":"tag-espana","18":"tag-estrategias","19":"tag-internet","20":"tag-logistica","21":"tag-marketing","22":"tag-medioambiente","23":"tag-movilidadinteligente","24":"tag-planeta","25":"tag-publicidad","26":"tag-sostenibilidad","27":"tag-tecnologia","28":"tag-transporte","29":"tag-valencia","30":"tag-ventas"},"yoast_head":"\nSostenibilidad en el e-commerce | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Sostenibilidad en el e-commerce. 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