{"id":8212,"date":"2024-01-08T14:00:40","date_gmt":"2024-01-08T12:00:40","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8212"},"modified":"2024-10-04T10:08:00","modified_gmt":"2024-10-04T08:08:00","slug":"que-es-el-brandformance","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/que-es-el-brandformance\/","title":{"rendered":"El performance y el branding se unen para una estrategia exitosa"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Brandformance. Las estrategias publicitarias en l\u00ednea se hallan en constante evoluci\u00f3n.<\/strong> Las necesidades de los clientes o potenciales compradores son cada vez m\u00e1s espec\u00edficas y por tanto deben ser atendidas de esa manera. Ya no basta con lanzar una campa\u00f1a generalizada para que se conozca una marca. Para que sea realmente efectiva tiene que tener un p\u00fablico espec\u00edfico meta, claro, sin abandonar los m\u00e9todos de medici\u00f3n, rentabilidad y datos tradicionales.<\/p>\n

Unificando conceptos o estrategias ya existentes para dar forma a un marketing digital<\/a> m\u00e1s actualizado y efectivo nace el t\u00e9rmino brandformance. La palabra es el resultado de combinar branding<\/a> y performance<\/strong>. Ambos son m\u00e9todos de venta cuya finalidad es el reconocimiento de una empresa (awareness) de forma espec\u00edfica.<\/p>\n

El branding<\/a> se trata de t\u00e9cnicas publicitarias que gestionan una marca.<\/strong> Su finalidad es darla a conocer a la clientela para la que est\u00e1 dirigida y en el mercado espec\u00edfico donde se halla operando. Los m\u00e9todos se enfocan en crear emociones, sensaciones, ideas y valores en su consumidor y con ello conectar. Establecer un v\u00ednculo con el cliente que se traducir\u00e1 en una futura compra. Para que funcione hay que tener toda la informaci\u00f3n y datos de los usuarios.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Por su parte, el performance est\u00e1 enfocado en cifras, ventas, an\u00e1lisis cuantitativos y datos<\/strong>. Esta informaci\u00f3n generada por acciones espec\u00edficas del cliente (como llamadas, contactos establecidos, cantidad de clicks o productos vendidos) se traducir\u00e1 en el retorno de la inversi\u00f3n. Estos estudios anal\u00edticos en tiempo real de lo que se hace online genera efectividad. \u00a0Los canales que suelen usarse para la aplicaci\u00f3n del performance son los anuncios nativos, marketing de afiliaci\u00f3n, remarketing, posicionamiento en buscadores y publicidad en redes sociales.<\/p>\n

Mezclar branding<\/a> y performance surge como una manera natural de atender los requerimientos actuales.<\/strong> Esta fusi\u00f3n de estrategias de marketing digital<\/a> resulta eficaz para cambiar la pauta de otros tiempos que se orientaba a llegar a la mayor cantidad de personas posibles. Ahora se busca la precisi\u00f3n, llegar solo a las personas correctas, al futuro cliente. De qu\u00e9 sirve que tres millones de usuarios vean la marca, si la clientela es de solo dos mil. Una inversi\u00f3n eficiente y enfocada ser\u00eda el resultado del brandformance.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Para poner en pr\u00e1ctica el brandformance hay requerimientos b\u00e1sicos.<\/strong> El primero de ellos es la informaci\u00f3n. Un estudio de mercado (perfil psicogr\u00e1fico) y evaluaci\u00f3n de necesidades\u00a0 permitir\u00e1 hacer una segmentaci\u00f3n correcta. Igualmente, se necesitan los n\u00fameros, an\u00e1lisis y datos generalizados del mercado para evaluar el entorno.<\/p>\n

Para finalizar, ser\u00e1 imperativo tener un equipo especializado que maneje los m\u00e9todos de planeaci\u00f3n, ejecuci\u00f3n y medici\u00f3n del desempe\u00f1o de las estrategias empleadas. Andreoli Estudio cuenta con personal experto en el marketing digital en Valencia<\/a>.<\/strong> Asesorarse para determinar lo mejor para la rentabilidad de su marca o empresa es fundamental.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brandformance. Las estrategias publicitarias en l\u00ednea se hallan en constante evoluci\u00f3n. Las necesidades de los clientes o potenciales compradores son cada vez m\u00e1s espec\u00edficas y por tanto deben ser atendidas…<\/p>\n","protected":false},"author":1001014,"featured_media":8215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,197,331,276,184],"tags":[527,486,430,577,574,473,335,314,305,433,328,578,455,229,394,576,575,395,572,381,147],"class_list":["post-8212","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nuestros-clientes","category-diseno-web","category-diseno-web-valencia","category-marketing","category-tiendas-online","tag-analisis","tag-anuncios","tag-asesoria","tag-brandformance","tag-branding","tag-campanas","tag-clientes","tag-empresas","tag-espana","tag-estrategias","tag-internet","tag-inversion","tag-marcas","tag-marketing","tag-marketingdigital","tag-marketingdigitalenvalencia","tag-performance","tag-publicidad","tag-usuarios","tag-ventas","tag-web"],"yoast_head":"\nBrandformance, \u00bfqu\u00e9 es? | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Brandformance. 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