{"id":8076,"date":"2022-04-28T14:00:07","date_gmt":"2022-04-28T12:00:07","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8076"},"modified":"2022-05-01T17:16:52","modified_gmt":"2022-05-01T15:16:52","slug":"el-newsletter-como-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/el-newsletter-como-estrategia-de-marketing\/","title":{"rendered":"El Newsletter como estrategia de marketing"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Newsletter. Las marcas manejan muchas estrategias de marketing para lograr captar la atenci\u00f3n de potenciales clientes. Aunque pareciera que el video-marketing es el favorito de muchos, el email-marketing sigue siendo una herramienta muy valorada. Cuando la empresa cuenta con una buena base de datos la t\u00e9cnica es un medio de comunicaci\u00f3n \u00fatil y efectivo. Para conectar con los usuarios a trav\u00e9s de correos electr\u00f3nicos se suelen emplear dos modalidades, que son el Mailing y el Newsletter.<\/strong><\/p>\n

El Mailing es una forma de publicidad que tiene la finalidad de promocionar o vender productos y servicios. El env\u00edo de emails se realiza de forma general a los contactos registrados en bases de datos masivas, m\u00e1s no de la empresa. El Newsletter es un formato m\u00e1s personalizado, ya que, se env\u00eda correos electr\u00f3nicos a los usuarios que lo han autorizado mediante una suscripci\u00f3n<\/strong>.<\/p>\n

El objetivo del Newsletter\u00a0 es mantener contacto con sus clientes potenciales mediante boletines informativos.<\/strong> Esta estrategia de marketing es fundamental para mantener el inter\u00e9s de los usuarios en la marca. Muchas empresas emplean esta estrategia de marketing digital. Asesorarse con expertos como Estudio Andreoli es una buena manera de informarse sobre su efectividad. Estos especialistas en el dise\u00f1o de p\u00e1ginas web en Valencia ofrecen varias alternativas para publicitar las marcas en el mundo digital.<\/p>\n

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Foto: Pixabay.com<\/p><\/div>\n

Los correos electr\u00f3nicos Newsletter son enviados con cierta frecuencia, ya sea diaria, semanal, mensual, etc.<\/strong> El contenido del bolet\u00edn es variado, puede tratarse de ofertas, lanzamientos de productos, servicios o temas de inter\u00e9s relacionados con la marca. Esta herramienta trata de fortalecer la relaci\u00f3n con el cliente para que la marca sea su primera opci\u00f3n al momento de tomar la decisi\u00f3n de comprar un producto. Adem\u00e1s el alcance que tiene este formato es enorme,\u00a0 es uno de los canales m\u00e1s grandes de tr\u00e1fico para una web.<\/p>\n

Determinar el tipo de Newsletter va a depender de las necesidades y objetivos de cada empresa.<\/strong> Los formatos m\u00e1s usados son los Newsletter de contenido y los de promoci\u00f3n. Los boletines de contenido tienen informaci\u00f3n sobre temas relacionados al concepto de la marca. Temas de inter\u00e9s para los suscriptores como por ejemplo, art\u00edculos o noticias publicados en sus blogs o p\u00e1gina web. Los Newsletter de promoci\u00f3n contienen informaci\u00f3n sobre las novedades de la marca, como nuevos productos, descuentos o promociones especiales.<\/p>\n

Esta herramienta de marketing tiene muchos beneficios para las empresas. En primer lugar es una estrategia de bajo costo y la pueden emplear tanto pymes como grandes marcas. Los usuarios que reciben los emails desean estar al tanto de las novedades de la empresa, por lo que, es\u00a0 un canal que ofrece mayor posibilidad de conversi\u00f3n y fidelizaci\u00f3n. Al ser un canal que crea un v\u00ednculo m\u00e1s cercano con los clientes permite a la marca segmentar a los usuarios seg\u00fan sus necesidades y ofrecerles contenido org\u00e1nico de mayor valor.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Newsletter. Las marcas manejan muchas estrategias de marketing para lograr captar la atenci\u00f3n de potenciales clientes. Aunque pareciera que el video-marketing es el favorito de muchos, el email-marketing sigue siendo…<\/p>\n","protected":false},"author":1001014,"featured_media":8077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445],"tags":[557,338,556,558,314,305,555,455,229,394,329,554,446,395,341,137,381,147],"class_list":{"0":"post-8076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-noticias","9":"tag-boletines","10":"tag-contenido","11":"tag-correoelectronico","12":"tag-disenodepaginaswebvalencia","13":"tag-empresas","14":"tag-espana","15":"tag-estartegia","16":"tag-marcas","17":"tag-marketing","18":"tag-marketingdigital","19":"tag-negocios","20":"tag-newsletter","21":"tag-noticias","22":"tag-publicidad","23":"tag-pymes","24":"tag-valencia","25":"tag-ventas","26":"tag-web"},"yoast_head":"\nNewsletter y las marcas | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Newsletter. 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