{"id":7933,"date":"2022-03-17T14:00:16","date_gmt":"2022-03-17T12:00:16","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=7933"},"modified":"2022-03-19T19:08:47","modified_gmt":"2022-03-19T17:08:47","slug":"twitch-y-las-marcas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/twitch-y-las-marcas\/","title":{"rendered":"Twitch y las marcas"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

La plataforma Live Streaming de Amazon, Twitch, es la tecnolog\u00eda m\u00e1s popular del momento entre los fan\u00e1ticos de videojuegos.<\/strong> La tendencia indica que seguir\u00e1 creciendo. Este auge lo logr\u00f3 con la pandemia del Coronavirus, momento en el que consigui\u00f3 llegar a m\u00e1s de cuatro millones de creadores de contenido. Twitch es una red social que permite a los usuarios realizar y ver emisiones en directo.<\/p>\n

La din\u00e1mica principal de los canales consiste en que los transmisores en vivo (Streamers) comparten pantalla cuando realizan partidas de videojuegos y a la vez interact\u00faan con la audiencia a trav\u00e9s del chat. La audiencia en gran porcentaje son j\u00f3venes masculinos<\/strong>. Sin embargo, a Twitch cada d\u00eda se incorporan m\u00e1s mujeres y capta la atenci\u00f3n general de los millennials.<\/p>\n

El engagement de esta plataforma es muy alto<\/strong>. Adem\u00e1s de la retransmisi\u00f3n de partidas de videojuegos, Twitch ofrece un amplio cat\u00e1logo de categor\u00edas en la vida real conocido como IRL. Se encuentran canales sobre: Charlando, M\u00fasica, Talkshow & Podcast, Arte, Deportes, Aire libre y viajes, Ciencia y Tecnolog\u00eda, Comida y Bebida, Manualidades y artesan\u00eda, Eventos especiales, Salud y Bienestar, Pol\u00edtica, Belleza y Arte Corporal.<\/p>\n

La variedad de entretenimiento que ofrece la red de Streaming atrae una enorme cantidad de espectadores<\/strong>. Los usuarios son muy receptivos y por lo tanto son potenciales compradores.\u00a0 Para las marcas esto representa una gran oportunidad de conseguir a su p\u00fablico objetivo, raz\u00f3n por la cual, la plataforma es un sitio ideal para aplicar estrategias de marketing digital.<\/a><\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Las opciones publicitarias que brinda la red son:<\/h3>\n

Colocar anuncios en Twitch<\/strong>. Hay dos categor\u00edas para publicitar que son: los anuncios de videos, los cuales se transmiten al inicio, a la mitad o al final de las emisiones en vivo de los canales donde el\u00a0 streamers\u00a0 debe ser partner de twitch. Y la otra forma es Stream Display Ads, a trav\u00e9s de Banners que\u00a0 aparecen de forma menos disruptiva en la transmisi\u00f3n.<\/p>\n

Colaboraci\u00f3n con Streamers<\/strong>. Las colaboraciones m\u00e1s empeladas son las menciones, los sorteos de productos y los unboxing. Aqu\u00ede los streamers testean los productos y dan sus comentarios. Cualquier opci\u00f3n es ventajosa, porque al realizarse en tiempo real la interacci\u00f3n con los seguidores permite a los streamers detectar qu\u00e9 contenido llega m\u00e1s a los usuarios. Esto garantiza buenos resultados al captar clientes para las marcas que promocionan.<\/p>\n

Crear un canal de la marca<\/strong>. La marca puede transmitir contenido org\u00e1nico de inter\u00e9s como entrevistas, sorteos especiales o seminarios donde la audiencia participe v\u00eda chat.<\/p>\n

Andreoli Estudio de dise\u00f1o web en Valencia<\/a>, ofrece valiosa asesor\u00eda sobre marketing digital<\/a>.<\/strong> Estos expertos en el dise\u00f1o de tiendas online en Valencia<\/a> est\u00e1 actualizado con los \u00faltimos avances tecnol\u00f3gicas y publicitarios para su negocio. Visite su cat\u00e1logo de servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"

La plataforma Live Streaming de Amazon, Twitch, es la tecnolog\u00eda m\u00e1s popular del momento entre los fan\u00e1ticos de videojuegos. La tendencia indica que seguir\u00e1 creciendo. Este auge lo logr\u00f3 con…<\/p>\n","protected":false},"author":1001014,"featured_media":7934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[404,486,491,355,314,490,305,484,492,455,229,477,489,329,446,165,393,395,487,488,300,483,137,381,485],"class_list":["post-7933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-amazon","tag-anuncios","tag-audiencia","tag-disenoweb","tag-empresas","tag-engagement","tag-espana","tag-estudiodedisenowebvalencia","tag-livestreaming","tag-marcas","tag-marketing","tag-marketingdigitalvalencia","tag-milennialls","tag-negocios","tag-noticias","tag-online","tag-plataforma","tag-publicidad","tag-red","tag-streamers","tag-tecnologia","tag-twitch","tag-valencia","tag-ventas","tag-videojuegos"],"yoast_head":"\nTwitch y sus opciones publicitarias | Estudio Andreoli\u2122 dise\u00f1o web<\/title>\n<meta name=\"description\" content=\"Twitch. 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