{"id":3370,"date":"2017-01-13T10:36:28","date_gmt":"2017-01-13T08:36:28","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=3370"},"modified":"2024-10-04T10:08:29","modified_gmt":"2024-10-04T08:08:29","slug":"importantes-los-kpi-pagina-web","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/importantes-los-kpi-pagina-web\/","title":{"rendered":"\u00bfPor qu\u00e9 son importantes los KPI para tu p\u00e1gina web?"},"content":{"rendered":"<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3373\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-por-que-son-importantes-los-KPI-para-tu-pagina-web.jpeg\" alt=\"Estudio Andreoli, dise\u00f1o de p\u00e1ginas web, \u00bfPor qu\u00e9 son importantes los KPI para tu p\u00e1gina web?\" width=\"930\" height=\"460\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-por-que-son-importantes-los-KPI-para-tu-pagina-web.jpeg 930w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-por-que-son-importantes-los-KPI-para-tu-pagina-web-300x148.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-por-que-son-importantes-los-KPI-para-tu-pagina-web-768x380.jpeg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>Para conocer el \u00e9xito de una <strong>p\u00e1gina web<\/strong> es importante definir indicadores que nos faciliten la medici\u00f3n de los objetivos alcanzados.<\/p><\/blockquote>\n<p>Los KPI (Key Performance Indicator), son m\u00e9tricas que permiten comparar un periodo con otro y obtener informaci\u00f3n espec\u00edfica para determinar si aspectos de nuestro site, han evolucionado o no est\u00e1n funcionando adecuadamente.<\/p>\n<p>Para definir los KPIs es recomendable tomar en cuenta dos criterios:<\/p>\n<p><em>Objetivos:<\/em> Metas que deseamos alcanzar con nuestra <strong>p\u00e1gina web<\/strong>, y que tienen que ver con lo que queremos que hagan nuestros internautas.<\/p>\n<p><em>M\u00e9tricas:<\/em> Todos los elementos medibles y relevantes para lograr nuestros objetivos, como por ejemplo el n\u00famero de visitantes de la <strong>p\u00e1gina web<\/strong>.<\/p>\n<p>Una vez que definamos d\u00f3nde estamos y a d\u00f3nde queremos ir con nuestro website, debemos identificar qu\u00e9 factores intervienen en el proceso. En este sentido, lo ideal es aplicar la \u201cRegla Smart\u201d.<\/p>\n<p>Smart, es un acr\u00f3nimo formado por las siglas en ingl\u00e9s de las palabras: Espec\u00edfico\u00a0(Specific),Medible\u00a0(Measurable),\u00a0Alcanzable\u00a0(Achievable),\u00a0Relevante\u00a0(Relevant) y Temporal\u00a0(Time-bound).<\/p>\n<p>Esta norma no es un principio del marketing online, pero ha sido utilizada desde hace varias d\u00e9cadas para definir objetivos empresariales y definir los KPIs. En este sentido, cada t\u00e9rmino que lo compone se refiere a:<\/p>\n<p><strong>Espec\u00edfico:<\/strong><\/p>\n<p>Es vital marcar un objetivo concreto, con una cifra espec\u00edfica y medible. Un KPI podr\u00eda ser\u00a0 \u201clograr 200 suscriptores al mes\u201d.<\/p>\n<p><strong>Medible:<\/strong><\/p>\n<p>Es necesario que cada factor del KPI pueda ser cuantificable. Si un elemento no es medible, incluso si influye en el logro de un objetivo, no podr\u00e1 ser considerado KPI. Por ejemplo, la \u201cpercepci\u00f3n de la marca\u201d o la \u201csatisfacci\u00f3n del cliente\u201d no pueden ser medidas, puesto que no podemos determinar si lo estamos llevando a cabo correctamente o si nuestra estrategia requiere cambios inmediatos para continuar.<\/p>\n<p><strong>Alcanzable<\/strong><\/p>\n<p>Considerar como meta que 40 millones de personas lean un art\u00edculo de la <a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\" target=\"_blank\" rel=\"noopener\"><strong>p\u00e1gina web<\/strong><\/a> en los siguientes cuatro d\u00edas, puede sonar sencillo, pero quiz\u00e1 no sea realista o alcanzable, por lo que se deber\u00e1 replantear el objetivo hacia algo m\u00e1s razonable seg\u00fan la aceptaci\u00f3n y tr\u00e1fico del sitio.<\/p>\n<p><strong>Relevante<\/strong><\/p>\n<p>Si la m\u00e9trica no es lo suficientemente relevante para medir el alcance de los objetivos, sencillamente no puede llamarse KPIs. Si lo que se quiere es incrementar las ventas, por ejemplo, el n\u00famero de usuarios registrados en la red social no ser\u00e1 un indicador a considerar, por m\u00e1s espec\u00edfico que sea.<\/p>\n<p><strong>Temporal<\/strong><\/p>\n<p>Establecer el tiempo que tomar\u00e1 cumplir con los objetivos es esencial para saber si los KPIs son correctos.<\/p>\n<p>Algunos tool para medir el KPI: <a href=\"https:\/\/www.zoho.com\/reports\/kpi-dashboards.html?gclid=CjwKEAiA79zDBRCgyf2FgeiY-CESJABzr0BMCoRk7rX2JtrdhNF9yuGbi136zEeEYk9Pk778ORuNPxoCA6vw_wcB\" target=\"_blank\" rel=\"noopener\">Zoho<\/a>\u00a0, <a href=\"https:\/\/www.geckoboard.com\/\" target=\"_blank\" rel=\"noopener\">Geckboard<\/a>, <a href=\"https:\/\/www.salesforce.com\/es\/?ir=1\" target=\"_blank\" rel=\"noopener\">SalesForce<\/a>, <a href=\"http:\/\/www.grow.com\/\" target=\"_blank\" rel=\"noopener\">Grow<\/a>, <a href=\"https:\/\/www.simplekpi.com\/\" target=\"_blank\" rel=\"noopener\">SimpleKPI<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para conocer el \u00e9xito de una p\u00e1gina web es importante definir indicadores que nos faciliten la medici\u00f3n de los objetivos alcanzados. Los KPI (Key Performance Indicator), son m\u00e9tricas que permiten&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197,331],"tags":[221,201],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno-web","category-diseno-web-valencia","tag-diseno-paginas-web","tag-diseno-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 son importantes los KPI para tu p\u00e1gina web? - Estudio Andreoli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/importantes-los-kpi-pagina-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 son importantes los KPI para tu p\u00e1gina web? - Estudio Andreoli\" \/>\n<meta property=\"og:description\" content=\"Para conocer el \u00e9xito de una p\u00e1gina web es importante definir indicadores que nos faciliten la medici\u00f3n de los objetivos alcanzados. 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