{"id":3186,"date":"2016-12-01T18:04:51","date_gmt":"2016-12-01T16:04:51","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=3186"},"modified":"2016-11-29T10:21:49","modified_gmt":"2016-11-29T08:21:49","slug":"12-razones-emplear-email-marketing-tienda-online","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/12-razones-emplear-email-marketing-tienda-online\/","title":{"rendered":"12 razones para emplear el email marketing en tu tienda online"},"content":{"rendered":"

\"EstudioSi tienes una tienda online<\/strong> y no has considerado emplear el email marketing como estrategia de ventas, es hora de que comiences a hacerlo. Se estima que a finales de este a\u00f1o, habr\u00e1 4.6 mil millones de cuentas de correo en el mundo y, al menos en Espa\u00f1a, la tasa de apertura de los e-mails podr\u00eda superar el 30%, una audiencia muy significativa, que pudiera captarse con una estrategia puntual, relevante y coherente.<\/p><\/blockquote>\n

Lo que anteriormente se conoc\u00eda como buzoneo (env\u00edo de correos electr\u00f3nicos con fines comerciales o divulgativos), es hoy una de las herramientas m\u00e1s usadas para generar tr\u00e1fico y ventas en tiendas online<\/strong><\/a>, debido a su rapidez, econom\u00eda y alcance, pero sobre todo a la posibilidad que brinda de crear necesidades de compra en la audiencia, su facilidad de segmentaci\u00f3n, seguimiento y monitoreo, y el grado de fidelidad que permite lograr con solo enviar un newsletter de descuento o cup\u00f3n de regalo.<\/p>\n

Las ventajas son muchas, pero hay que saber aprovechar su potencial. Es por esto, que hoy te mostramos algunas de las tendencias que a lo largo del 2016 han fijado el rumbo del email marketing como estrategia comercial. A mayor efectividad, mayor retorno, no te olvides de ello.<\/p>\n

    \n
  1. Uso de gifs animados y videos<\/strong> para lograr m\u00e1s interacci\u00f3n con el usuario.<\/li>\n<\/ol>\n
      \n
    1. Integraci\u00f3n con las redes sociales<\/strong> para aumentar las conversiones.<\/li>\n<\/ol>\n
        \n
      1. Inclusi\u00f3n de recordatorios, alertas, estatus de env\u00edos y otros datos que ayuden a estrechar v\u00ednculos entre la marca y el suscriptor.<\/li>\n<\/ol>\n
          \n
        1. Microsegmentaci\u00f3n de usuarios para que el mensaje que les llegue sea el que realmente esperan y quieren recibir.\u00a0<\/strong><\/li>\n<\/ol>\n
            \n
          1. Sencillez<\/strong> en todo momento. Nada de correos cargados de colores, textos y gr\u00e1ficos.\u00a0<\/strong><\/li>\n<\/ol>\n
              \n
            1. Personalizaci\u00f3n de los e-mails<\/strong>. El usuario debe recibir una comunicaci\u00f3n espec\u00edficamente ideada para \u00e9l.<\/li>\n<\/ol>\n
                \n
              1. Aplicaci\u00f3n del storytelling<\/strong> para narrar historias que generen conexi\u00f3n emocional.<\/li>\n<\/ol>\n
                  \n
                1. Utilizaci\u00f3n de plataformas espec\u00edficas para email marketing como MDirector<\/a>.<\/li>\n<\/ol>\n
                    \n
                  1. Adaptaci\u00f3n del contenido al formato de los equipos m\u00f3viles. Se recomiendan asuntos de menos de 40 caracteres, layouts a una columna y espacio de navegaci\u00f3n t\u00e1ctil. Todo el proceso, servicio o experiencia de compra debe poder efectuarse desde un tel\u00e9fono, una tableta u otro dispositivo.<\/li>\n<\/ol>\n
                      \n
                    1. Ya no funciona el env\u00edo de un HTML Mobile Friendly, ni la renderizaci\u00f3n del mismo correo en diferentes clientes.<\/li>\n<\/ol>\n
                        \n
                      1. Actualizaci\u00f3n del contenido en tiempo real. Mensajes que se adapten a la hora, fecha, clima o lugar pueden sorprender al usuario.<\/li>\n<\/ol>\n
                          \n
                        1. Creaci\u00f3n de ventanas emergentes para que la persona pueda continuar la lectura.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                          Si tienes una tienda online y no has considerado emplear el email marketing como estrategia de ventas, es hora de que comiences a hacerlo. Se estima que a finales de…<\/p>\n","protected":false},"author":1,"featured_media":3190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[177],"class_list":{"0":"post-3186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tiendas-online","8":"tag-email-marketing-2"},"yoast_head":"\n12 razones para emplear el email marketing en tu tienda online - Estudio Andreoli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/12-razones-emplear-email-marketing-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 razones para emplear el email marketing en tu tienda online - Estudio Andreoli\" \/>\n<meta property=\"og:description\" content=\"Si tienes una tienda online y no has considerado emplear el email marketing como estrategia de ventas, es hora de que comiences a hacerlo. 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