{"id":16184,"date":"2024-03-18T14:00:10","date_gmt":"2024-03-18T12:00:10","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=16184"},"modified":"2024-03-28T18:35:20","modified_gmt":"2024-03-28T16:35:20","slug":"inteligencia-artificial-errores-que-hay-que-evitar-al-hacer-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/inteligencia-artificial-errores-que-hay-que-evitar-al-hacer-marketing\/","title":{"rendered":"Inteligencia Artificial, errores que hay que evitar al hacer marketing"},"content":{"rendered":"<div id=\"attachment_16185\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16185\" class=\"size-large wp-image-16185\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-1-1024x732.png\" alt=\"\" width=\"1024\" height=\"732\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-1-1024x732.png 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-1-300x214.png 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-1-768x549.png 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-16185\" class=\"wp-caption-text\">Imagen: Pixabay.com<\/p><\/div>\n<p><strong>El uso de la Inteligencia Artificial (IA) abarca diversos campos.<\/strong> Uno de ellos es el del marketing y la publicidad. Una investigaci\u00f3n realizada por Twilio Segment se\u00f1ala que un 88% de las empresas emplean la IA en sus campa\u00f1as y este 2024 el 54% desea elevar su inversi\u00f3n en esta tecnolog\u00eda para sus estrategias publicitarias.<\/p>\n<p><strong>Sin embargo, hay que ser precavidos al utilizar la Inteligencia Artificial.<\/strong> \u201cSu verdadero valor se materializa \u00fanicamente cuando se domina y se emplea estrat\u00e9gicamente, evitando as\u00ed cometer errores que puedan resultar costosos y perjudiciales para nuestros objetivos\u201d, alerta la country manager de Impulsion (empresa especialista en marketing program\u00e1tico), Sara G. Tim\u00f3n.<\/p>\n<p><strong>Expertos de Impulsion se\u00f1alan cu\u00e1les son los errores m\u00e1s comunes que se cometen al aplicar la IA en el marketing:<\/strong><\/p>\n<h3>1.- Segmentaci\u00f3n excesiva del cliente<\/h3>\n<p><strong>Emplear de forma err\u00f3nea la IA puede conducir que se sobresegmente el p\u00fablico objetivo.<\/strong> Esto ocurre cuando se efect\u00faa un exceso de segmentaci\u00f3n basado en detalles que son poco relevantes o que no est\u00e1n completos. El resultado puede conducir a que se excluyan partes de las audiencias importantes y que los recursos publicitarios se dispersen de manera ineficaz.\u00a0 Para evitarlo tiene que haber armon\u00eda entre personalizar y el tama\u00f1o de la audiencia.<\/p>\n<div id=\"attachment_16191\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16191\" class=\"size-large wp-image-16191\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/03\/Inteligencia-Artificial-errores-que-hay-que-evitar-al-hacer-marketing-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-16191\" class=\"wp-caption-text\">Imagen: Pixabay.com<\/p><\/div>\n<h3>2.- incomprensi\u00f3n y falsas expectativas<\/h3>\n<p><strong>C\u00f3mo funciona y la capacidad real de la IA son puntos que deben estar muy claros.<\/strong> \u201cMuchos anunciantes pueden sucumbir a la tentaci\u00f3n de sobrevalorar las capacidades de la Inteligencia Artificial, esperando resultados instant\u00e1neos y extraordinarios sin una comprensi\u00f3n profunda de sus limitaciones y el tiempo necesario que necesitan para entrenar los algoritmos de manera efectiva\u201d, asegura Sara G. Tim\u00f3n.<\/p>\n<h3>3.- Datos deficientes<\/h3>\n<p><strong>La calidad de la informaci\u00f3n o datos que se suministran a los algoritmos es fundamental.<\/strong> Si estos son de baja calidad, son sesgados o incompletos los resultados de la IA ser\u00e1n inexactos. Incluso, \u00a0la informaci\u00f3n que se genere puede da\u00f1ar a la empresa. Es primordial que los anunciantes se tomen el tiempo necesario y empleen los recursos requeridos para tener garant\u00eda sobre la calidad e integridad de los datos que usaran en sus campa\u00f1as de publicidad.<\/p>\n<h3>4.- Falta del toque humano<\/h3>\n<p>Es cierto que con la implementaci\u00f3n de la Inteligencia Artificial muchas tareas pueden automatizarse. <strong>Sin embargo, esta tecnolog\u00eda carece de sensibilidad, \u00e9tica y juicio humano.<\/strong> Si se emplea sin supervisi\u00f3n adecuada y se depende en exceso de ella se caer\u00e1 en un error. \u00a0\u201cLos anunciantes deben asegurarse de mantener una supervisi\u00f3n constante y activa sobre las estrategias de Inteligencia Artificial, interviniendo cuando sea necesario para corregir desviaciones y garantizar que las acciones est\u00e9n alineadas con los valores y objetivos de la marca\u201d, aconseja Impulsion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de la Inteligencia Artificial (IA) abarca diversos campos. Uno de ellos es el del marketing y la publicidad. Una investigaci\u00f3n realizada por Twilio Segment se\u00f1ala que un 88%&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":16191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1389,276,131],"tags":[1611,818,486,491,473,241,436,314,144,433,368,222,299,455,229,1613,395,1612,811,1359,233,300],"class_list":{"0":"post-16184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inteligencia-artificial","8":"category-marketing","9":"category-nueva-tecnologia","10":"tag-algoritmos","11":"tag-anunciantes","12":"tag-anuncios","13":"tag-audiencia","14":"tag-campanas","15":"tag-consejos","16":"tag-datos","17":"tag-empresas","18":"tag-errores","19":"tag-estrategias","20":"tag-ia","21":"tag-informacion","22":"tag-inteligenciaartificial","23":"tag-marcas","24":"tag-marketing","25":"tag-personalizacion","26":"tag-publicidad","27":"tag-publicoojetivo","28":"tag-recomendaciones","29":"tag-segmentacion","30":"tag-seguridad","31":"tag-tecnologia"},"yoast_head":"<!-- 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