{"id":16175,"date":"2024-03-16T14:00:41","date_gmt":"2024-03-16T12:00:41","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=16175"},"modified":"2024-03-21T20:24:14","modified_gmt":"2024-03-21T18:24:14","slug":"5-tips-que-ayudan-a-incrementar-las-ventas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/5-tips-que-ayudan-a-incrementar-las-ventas\/","title":{"rendered":"5 Tips que ayudan a incrementar las ventas"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Muchas veces se puede contar una estrategia de marketing espectacular pero que no se traduce en rentabilidad. Igualmente, contar con productos y servicios novedosos y de excelente calidad no garantiza las ventas. Y si adem\u00e1s se a\u00f1ade que la empresa o marca est\u00e1 en sus inicios los n\u00fameros puede que no sean los mejores. En estos casos, lo ideal es ir a lo m\u00e1s b\u00e1sico y revisar c\u00f3mo estamos vendiendo y facilitar que el cliente compre. Aqu\u00ed algunos tips que ayudar\u00e1n a incrementar las ventas.<\/strong><\/p>\n

1.- Ofrecer paquetes<\/h3>\n

Los consumidores se sienten m\u00e1s tentados de adquirir un producto si este llega en forma de paquete o combo. Paquetizar varios de los servicos o productos que oferta la empresa en una sola compra capta m\u00e1s clientela, especialmente si esto le ahorra unos cuantos euros al cliente. Tambi\u00e9n, se puede optar por ofrecer las presentaciones m\u00e1s peque\u00f1as en un paquete a bajo costo.<\/p>\n

2.- Producto de captaci\u00f3n<\/h3>\n

Una empresa puede contar con una amplia oferta de productos y esto puede generar cierta confusi\u00f3n en la clientela. La mejor manera de captar la atenci\u00f3n de inmediato es enfocarse en lo b\u00e1sico. Es ideal centrarse en un producto f\u00e1cil de vender y ser agresivo con este, luego una vez que se hace la captaci\u00f3n ofrecer el resto de la cartera. Elegir el que est\u00e9 mejor estructurado\u00a0 y que el consumidor comprenda en qu\u00e9 se diferencia del resto del mercado concretar\u00e1 m\u00e1s compras.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

3.- Muestras gratuitas<\/h3>\n

Esta estrategia es b\u00e1sica y funciona casi en cualquier rubro del mercado. Dar una probada de lo que se ofrece sin costo crea un v\u00ednculo emocional con el cliente. Un ejemplo exitoso fue el de la empresa de Valencia Viscoform. Ellos ofrecieron noches gratis en un hotel para que los consumidores probaran sus colchones. Otro consejo en este punto es que mientras m\u00e1s original sea la propuesta, mejor ser\u00e1 la respuesta.<\/p>\n

4.- Atributos intangibles asociados a la marca<\/h3>\n

M\u00e1s all\u00e1 de ser un producto o servicio necesario o de calidad, existen atributos que se pueden asociar a una marca sin que esta tenga relaci\u00f3n con ello. Por ejemplo, existen marcas de caf\u00e9 que se asocian a un deporte, porque siempre sus anuncios tienen a un atleta famoso como protagonista. Esto puede aplicarse a cualquier empresa y no es necesario hacer una inversi\u00f3n extraordinaria. Una idea son las marcas que promueven la ecolog\u00eda o dictan talleres gratuitos sobre reciclaje, etc.<\/p>\n

5.- Dise\u00f1o multicanal<\/h3>\n

Responder al cliente en cualquier sitio momento es de alto valor para fomentar el v\u00ednculo. Adem\u00e1s de estar en varias plataformas, lo m\u00e1s importante es poder responderles a los usuarios de forma oportuna. De nada vale emplear varios canales para llegar a diferentes segmentos de clientes, sino son atendidos a tiempo. Esto evita que se concreten compras y genera malestar en los consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Muchas veces se puede contar una estrategia de marketing espectacular pero que no se traduce en rentabilidad. Igualmente, contar con productos y servicios novedosos y de excelente calidad no garantiza…<\/p>\n","protected":false},"author":1001014,"featured_media":16176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,1471,184],"tags":[1610,335,241,526,143,314,433,455,229,625,783,741,413,198,395,811,323,372,407,434,572,405,381],"class_list":{"0":"post-16175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-redes-sociales","9":"category-tiendas-online","10":"tag-captacion","11":"tag-clientes","12":"tag-consejos","13":"tag-consumidor","14":"tag-diseno","15":"tag-empresas","16":"tag-estrategias","17":"tag-marcas","18":"tag-marketing","19":"tag-mercadeo","20":"tag-multicanal","21":"tag-ofertas","22":"tag-paquetes","23":"tag-productos","24":"tag-publicidad","25":"tag-recomendaciones","26":"tag-redessociales","27":"tag-servicios","28":"tag-tiendasonline","29":"tag-tips","30":"tag-usuarios","31":"tag-vender","32":"tag-ventas"},"yoast_head":"\nVentas 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