{"id":13237,"date":"2024-02-02T14:00:23","date_gmt":"2024-02-02T12:00:23","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=13237"},"modified":"2024-02-09T18:56:46","modified_gmt":"2024-02-09T16:56:46","slug":"bajan-los-usuarios-de-la-red-social-x-en-espana","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/bajan-los-usuarios-de-la-red-social-x-en-espana\/","title":{"rendered":"Bajan los usuarios de la red social X en Espa\u00f1a"},"content":{"rendered":"<div id=\"attachment_13238\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13238\" class=\"size-large wp-image-13238\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-13238\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>Las nuevas pol\u00edticas de la red social Twitter, incluyendo su cambio de nombre a X, al parecer no han calado en Espa\u00f1a.<\/strong> Un estudio realizado \u00a0al cierre de 2023 se\u00f1al\u00f3 que la plataforma liderada por Elon Musk cay\u00f3 un 7% en el n\u00famero de seguidores. Esto se suma a las bajas financieras que ha sufrido la empresa en el \u00faltimo a\u00f1o.<\/p>\n<p>El informe de GfK \u201cWrapped Digital 2023\u201d indic\u00f3 que en el pa\u00eds ib\u00e9rico la media al mes de usuarios \u00fanicos de X es de unos 21 millones, es decir 1,47 millones de usuarios menos que en 2022.\u00a0 <strong>El mismo reporte se\u00f1ala que la cifra es casi igual a una red social mucho m\u00e1s nueva, como lo es TikTok<\/strong>. En Espa\u00f1a, el promedio mensual de usuarios \u00fanicos de la red social china es de 20,8 millones. Esto se debe a un alza importante de 21,1%\u00a0 respecto al a\u00f1o anterior.<\/p>\n<p><strong>Por otro lado, los l\u00edderes indiscutibles en cuanto a redes sociales en Espa\u00f1a son las de Meta<\/strong>. El informe se\u00f1al\u00f3 que Facebook acumula 33,1 millones de usuarios \u00fanicos, mientras que Instagram se lleva una media mensual de 30,7 millones. Ahora, respecto a las proyecciones de ambas plataformas, Facebook baj\u00f3 su cantidad de usuarios un 0,4%. La realidad de Instagram es distinta, pues aument\u00f3 el n\u00famero de sus usuarios un 1,5%.<\/p>\n<div id=\"attachment_13240\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13240\" class=\"size-large wp-image-13240\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Bajan-los-usuarios-de-la-red-social-X-en-Espana-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-13240\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>En cuanto a las preferencias, estas cambian seg\u00fan la edad. <strong>El mayor n\u00famero de usuarios maduros est\u00e1n en Facebook, pues su audiencia est\u00e1 en el rango de los 45 a los 64 a\u00f1os.<\/strong> La Generaci\u00f3n Z tiene como favorita a TikTok donde componen el 30% de la comunidad. Mientras, LinkedIn es la escogida por los Millenials. Linkedln ocupa el quinto puesto de la lista de redes sociales en la naci\u00f3n con 11 millones de usuarios \u00fanicos.<\/p>\n<p>La investigaci\u00f3n de Gfk tambi\u00e9n incluy\u00f3 los sites m\u00e1s visitados en Espa\u00f1a. <strong>Aqu\u00ed Google y YouTube fueron los reyes.<\/strong>\u00a0 \u201cGoogle suma 38,6 millones de usuarios \u00fanicos. Y pese a su madurez, sigue creciendo, ya que acumula un 2,8% m\u00e1s de usuarios que un a\u00f1o antes. YouTube tambi\u00e9n crece, aunque moderadamente, apenas un 0,6%. As\u00ed pues, la plataforma de v\u00eddeo en streaming tiene 35,8 millones de usuarios \u00fanicos\u201d, se\u00f1ala la nota publicada en el portal emprendedores.es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las nuevas pol\u00edticas de la red social Twitter, incluyendo su cambio de nombre a X, al parecer no han calado en Espa\u00f1a. Un estudio realizado \u00a0al cierre de 2023 se\u00f1al\u00f3&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":13240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445,1471],"tags":[1496,608,503,559,314,305,609,345,1494,652,610,249,1495,504,446,323,435,349,346,572,1493,1390,814],"class_list":["post-13237","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noticias","category-redes-sociales","tag-caida","tag-cifras","tag-comunicacion","tag-elonmusk","tag-empresas","tag-espana","tag-estadisticas","tag-facebook","tag-gfk","tag-google","tag-informe","tag-instagram","tag-linkedin","tag-meta","tag-noticias","tag-redessociales","tag-redsocial","tag-tiktok","tag-twitter","tag-usuarios","tag-usuariosunicos","tag-x","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bajan los usuarios de la red social X en Espa\u00f1a - Estudio Andreoli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/bajan-los-usuarios-de-la-red-social-x-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bajan los usuarios de la red social X en Espa\u00f1a - Estudio Andreoli\" \/>\n<meta property=\"og:description\" content=\"Las nuevas pol\u00edticas de la red social Twitter, incluyendo su cambio de nombre a X, al parecer no han calado en Espa\u00f1a. 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