{"id":13127,"date":"2024-01-22T14:00:52","date_gmt":"2024-01-22T12:00:52","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=13127"},"modified":"2024-02-09T18:56:03","modified_gmt":"2024-02-09T16:56:03","slug":"tiktok-impacta-en-el-sector-turismo","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/tiktok-impacta-en-el-sector-turismo\/","title":{"rendered":"TikTok impacta en el sector turismo"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

En Espa\u00f1a el sector del turismo representa el 11,6% del PIB, seg\u00fan cifras del INE de 2022.<\/strong> Se trata de un \u00e1rea econ\u00f3mica importante para la naci\u00f3n. En este sentido la red social TikTok puede ser un gran aliado para las marcas, empresas e industrias relacionadas.<\/p>\n

En una encuesta hecha a los usuarios de la plataforma y publicado por TikTok se refleja su \u00a0influencia en el \u00e1rea tur\u00edstica.<\/strong> Un 77% de los encuestados dijo que la red social fue clave para encontrar un producto o destino en relaci\u00f3n a un viaje. Estos encontraron inspiraci\u00f3n en publicaciones hechas por tiktokers. Incluso, un 96% dijo que viajar tiene gran importancia para ellos. Raz\u00f3n, por la que el contenido de este tema tiene gran aceptaci\u00f3n.<\/p>\n

Las publicaciones sobre viajes que se ofrecen en TikTok suelen ser de agrado para la mayor\u00eda<\/strong>. Un 75% cree que este tipo de contenido es divertido, otro 74% lo considera creativo y el 72% lo halla muy interesante. Adicionalmente se toma en cuenta para motivarse, organizar vacaciones o escoger un hotel, entre otros.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

La popularidad de este tema se puede medir tambi\u00e9n por los hashtags. De manera global, etiquetas como #Travel \u00a0acumulan 35.6M publicaciones, \u00a0#TravelTikTok 6.3M de publicaciones y #Travelvideos 51.3K publicaciones. De manera local, el hashtags #TirismoEspa\u00f1a tiene unas 11.0K\u00a0 publicaciones.<\/strong> Tambi\u00e9n, segmentos como #hotelesdelujo o #lunademiel poseen millones de visualizaciones.<\/p>\n

Los destinos que son tendencia para vacacionar o la manera de viajar tambi\u00e9n se descubren por TikTok<\/strong>. La forma en la que se comportan los viajeros se pueden medir en la red social. Por ejemplo, en los \u00faltimos a\u00f1os han ganado relevancia los destinos o viajar de manera sostenible o ecol\u00f3gica. Igualmente, han ganado popularidad lugares tur\u00edsticos de lujo, los cuales los usuarios desconoc\u00edan y que ahora descubren e incluso se lo pueden permitir.<\/p>\n

Es por ello, que estar presente en TikTok como marca o empresa del turismo resulta rentable para los negocios.<\/strong> La directora general de Soluciones de Negocio en TikTok para Espa\u00f1a y Portugal, Teba Lorenzo, concluye que la plataforma \u201cse ha convertido en un espacio de inspiraci\u00f3n viajera, siendo una ventana de descubrimiento para los usuarios y un aliado para las marcas de viajes que quieran aumentar y conectar con sus audiencias, a trav\u00e9s de un contenido diferente y cercano, sus servicios y productos. Desde TikTok queremos seguir contribuyendo a la industria de los viajes y a la digitalizaci\u00f3n de la industria para que las marcas espa\u00f1olas sean tendencia alrededor del mundo\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

En Espa\u00f1a el sector del turismo representa el 11,6% del PIB, seg\u00fan cifras del INE de 2022. Se trata de un \u00e1rea econ\u00f3mica importante para la naci\u00f3n. En este sentido…<\/p>\n","protected":false},"author":1001014,"featured_media":13128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,1471],"tags":[820,1473,1472,448,305,589,511,229,625,329,393,750,395,323,349,1474,586,588],"class_list":{"0":"post-13127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-redes-sociales","9":"tag-canales","10":"tag-destino","11":"tag-destinos","12":"tag-economia","13":"tag-espana","14":"tag-hoteles","15":"tag-influencers","16":"tag-marketing","17":"tag-mercadeo","18":"tag-negocios","19":"tag-plataforma","20":"tag-preferencias","21":"tag-publicidad","22":"tag-redessociales","23":"tag-tiktok","24":"tag-tiktokers","25":"tag-turismo","26":"tag-viajes"},"yoast_head":"\nTikTok impacta en el sector turismo - Estudio Andreoli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/tiktok-impacta-en-el-sector-turismo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok impacta en el sector turismo - Estudio Andreoli\" \/>\n<meta property=\"og:description\" content=\"En Espa\u00f1a el sector del turismo representa el 11,6% del PIB, seg\u00fan cifras del INE de 2022. 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