{"id":13017,"date":"2024-01-04T14:00:22","date_gmt":"2024-01-04T12:00:22","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=13017"},"modified":"2024-02-09T18:55:43","modified_gmt":"2024-02-09T16:55:43","slug":"google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-chrome","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-chrome\/","title":{"rendered":"Google elimin\u00f3 las cookies para unas 30 millones de personas que usan Chrome"},"content":{"rendered":"<div id=\"attachment_13018\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13018\" class=\"size-large wp-image-13018\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-2-1024x680.jpg\" alt=\"\" width=\"1024\" height=\"680\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-2-1024x680.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-2-300x199.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-2-768x510.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-13018\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>Google avanza con fuerza en su iniciativa Privacy Sandbox. <strong>En este sentido, la empresa anunci\u00f3 que elimin\u00f3 las cookies para casi 30 millones de usuarios de Chrome<\/strong>. La desactivaci\u00f3n har\u00e1 que los sitios web no tenga la posibilidad de rastrear las actividades de los usuarios para acciones publicitarias.<\/p>\n<p>Para el gigante tecnol\u00f3gico la privacidad de las personas al navegar en la web y en las Apps Android \u00a0ser\u00e1 su norte en 2024.\u00a0 <strong>Por ello planea poner fin a las cookies.<\/strong> Estos \u201cficheros de datos\u201d las env\u00eda un tercer dominio y las emplean para detectar los h\u00e1bitos de los cibernautas. Y, aunque al abrir una p\u00e1gina se despliega una ventana que pregunta si se aceptan los cookies o no, para no perder tiempo la mayor\u00eda dice que s\u00ed.<\/p>\n<p><strong>Estudios se\u00f1alan que en Espa\u00f1a un 65% de sus ciudadanos acepta las cookies al navegar sin saber qu\u00e9 es lo que hacen<\/strong>. Solo un \u201c35% de los espa\u00f1oles sabe que una cookie es un archivo de c\u00f3digo inform\u00e1tico que las webs intercambian con los dispositivos desde donde acceden los individuos, ya sea para mejorar la experiencia de navegaci\u00f3n, recordar h\u00e1bitos en Internet, geolocalizar al usuario o recabar datos por parte de un anunciante\u201d, indica un informe elaborado por SEAL Metrics.<\/p>\n<div id=\"attachment_13020\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13020\" class=\"size-large wp-image-13020\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-1-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-1-1024x724.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-1-300x212.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-1-768x543.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Google-elimino-las-cookies-para-unas-30-millones-de-personas-que-usan-Chrome-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-13020\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>La nueva medida de Google busca que la publicidad en l\u00ednea respete los datos de los usuarios<\/strong>. La acci\u00f3n pretende que se proteja la privacidad mediante APIs alternativas luego de que eliminase las cookies de seguimiento de terceros en su navegador (Chrome). Estas APIs clasifican los gustos de los internautas seg\u00fan sus acciones en la web, pero no comparte la informaci\u00f3n de forma directa\u00a0 con los anunciantes. Tambi\u00e9n, \u201chabilitan informes de atribuci\u00f3n (Attribution Reporting API) para medir los clics y las visualizaciones de los usuarios con el objetivo de comprender si los anuncios han generado impacto\u201d, explic\u00f3 la compa\u00f1\u00eda.<\/p>\n<p><strong>\u201cChrome est\u00e1 restringiendo de forma predeterminada las cookies de terceros para el 1% de los usuarios de Chrome<\/strong> -30 millones de personas elegidas al azar- a fin de facilitar las pruebas y, luego, lo aplicar\u00e1 hasta al 100% de los usuarios a partir del tercer trimestre de 2024\u201d, asegur\u00f3 el \u00a0director del Grado en Derecho del Instituto de Ciencias Empresariales (ICE-IMF), Eduardo Cavanna al portal especializado 20Bits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google avanza con fuerza en su iniciativa Privacy Sandbox. En este sentido, la empresa anunci\u00f3 que elimin\u00f3 las cookies para casi 30 millones de usuarios de Chrome. La desactivaci\u00f3n har\u00e1&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":13018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,445,131],"tags":[239,191,1444,259,436,1445,652,328,1137,1232,446,356,1053,550,233,458,300,572,147],"class_list":{"0":"post-13017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leyes-digitales","8":"category-noticias","9":"category-nueva-tecnologia","10":"tag-actualizacion","11":"tag-buscadores","12":"tag-chrome","13":"tag-cookies","14":"tag-datos","15":"tag-eliminado","16":"tag-google","17":"tag-internet","18":"tag-medida","19":"tag-navegador","20":"tag-noticias","21":"tag-paginasweb","22":"tag-plan","23":"tag-privacidad","24":"tag-seguridad","25":"tag-situacion","26":"tag-tecnologia","27":"tag-usuarios","28":"tag-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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