{"id":10975,"date":"2023-05-30T14:00:31","date_gmt":"2023-05-30T12:00:31","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10975"},"modified":"2023-06-02T18:04:46","modified_gmt":"2023-06-02T16:04:46","slug":"que-hace-exitosa-una-campana-en-tiktok","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/que-hace-exitosa-una-campana-en-tiktok\/","title":{"rendered":"\u00bfQu\u00e9 hace exitosa una campa\u00f1a en TikTok?"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Una de las redes sociales que m\u00e1s ha florecido en los \u00faltimos a\u00f1os es TikTok.<\/strong> Su popularidad es indiscutible, por ello las empresas y marcas cada vez m\u00e1s incluyen a la aplicaci\u00f3n entre los canales de difusi\u00f3n para sus campa\u00f1as publicitarias. Pero, como toda plataforma, esta tiene sus particularidades y conocerlas es fundamental para alcanzar el \u00e9xito.<\/p>\n

Seg\u00fan datos de WARC Media se espera que en 2023 TikTok reciba unos 17.630 millones de euros por publicidad.<\/strong> Es decir, que su din\u00e1mica y evoluci\u00f3n constante han hecho atractiva a la red para las estrategias de marketing online. Conectar con los consumidores puede ser m\u00e1s sencillo y productivo, si se logra dar con las claves para anunciarse con \u00e9xito.<\/p>\n

En una entrevista publicada en un portal especializado a la Head of Agency Partnerships Iberia de TikTok, Ana G\u00f3mez, la ejecutiva brinda consejos para hacer un buen uso de la red social, para que anunciarse en ella sea lo m\u00e1s eficaz posible. Lo principal, asegura G\u00f3mez, es ser creativos con las campa\u00f1as<\/strong>. Se trata de una red que expresa una creatividad constante, se presentan experiencias diversas, se crean nuevas comunidades y se genera contenido novedoso. \u201cEsa combinaci\u00f3n es lo que nos ayudar\u00e1 a crear una conexi\u00f3n \u00fanica entre el lenguaje del v\u00eddeo y la comunidad\u201d, se\u00f1ala.<\/p>\n

\"\"

Imagen: Pixabay.com<\/p><\/div>\n

Para crear campa\u00f1as que conecten con la audiencia de TikTok la experta recomienda \u00a0tomar en cuenta valores de la plataforma para lograr el \u00e9xito. Entre ellos ser entretenidos, aut\u00e9nticos y pensados para la comunidad.<\/strong> Estos factores son los que hacen \u201cque todas esas culturas y todos esos momentos culturales florezcan en la plataforma. De manera que lo que TikTok trae es felicidad, alegr\u00eda y sobre todo much\u00edsimo optimismo a trav\u00e9s de todo ese contenido\u201d, asegura G\u00f3mez.<\/p>\n

Fijarse en lo que ofrecen los creadores de contenido m\u00e1s populares de la red social china es fundamental.<\/strong> Estos usuarios son los verdaderos expertos de TikTok y lo convierten en un estilo de vida, dice la ejecutiva. \u201cTikTok es una ventana abierta, ya que, lo que ofrece es una ventana al mundo que permite a todos esos usuarios de la comunidad descubrir e interactuar con el contenido que es m\u00e1s relevante y m\u00e1s af\u00edn a sus gustos e intereses\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una de las redes sociales que m\u00e1s ha florecido en los \u00faltimos a\u00f1os es TikTok. Su popularidad es indiscutible, por ello las empresas y marcas cada vez m\u00e1s incluyen a…<\/p>\n","protected":false},"author":1001014,"featured_media":10978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[486,473,726,241,338,314,328,455,229,393,395,811,323,349,572],"class_list":["post-10975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-nueva-tecnologia","tag-anuncios","tag-campanas","tag-comunidad","tag-consejos","tag-contenido","tag-empresas","tag-internet","tag-marcas","tag-marketing","tag-plataforma","tag-publicidad","tag-recomendaciones","tag-redessociales","tag-tiktok","tag-usuarios"],"yoast_head":"\n\u00c9xito en TikTok | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"\u00c9xito en TikTok. 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