{"id":10926,"date":"2023-05-16T14:00:39","date_gmt":"2023-05-16T12:00:39","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10926"},"modified":"2023-05-26T17:03:07","modified_gmt":"2023-05-26T15:03:07","slug":"celebran-grow-session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/celebran-grow-session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial\/","title":{"rendered":"Celebran \u201cGrow Session\u201d enfocado en tecnolog\u00eda para la digitalizaci\u00f3n empresarial"},"content":{"rendered":"<div id=\"attachment_10927\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10927\" class=\"size-large wp-image-10927\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10927\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>Alkemy e INNOCV organizaron con \u00e9xito su \u201cGrow Session\u201d en Espa\u00f1a.<\/strong> El t\u00edtulo de la actividad que cont\u00f3 con una nutrida participaci\u00f3n fue \u201cDigital Growth Acceleration, claves para maximizar el valor y el retorno de la inversi\u00f3n\u201d. La misma se enfoc\u00f3 en las innovaciones tecnol\u00f3gicas que se aplican en la digitalizaci\u00f3n empresarial.<\/p>\n<p>El evento cont\u00f3 con exponentes de empresas y organizaciones reconocidas en el pa\u00eds como lo son Telef\u00f3nica, Santaluc\u00eda, Repsol, \u00a0Evo Banco, la C\u00e1mara de Comercio de Italia en Espa\u00f1a, Sanitas, Celonis y las compa\u00f1\u00edas organizadoras. Los temas coincidieron en la necesidad de apresurar la transformaci\u00f3n digital y as\u00ed brindar respuestas adecuadas a los requerimientos que hoy exigen los clientes.<strong> Se trat\u00f3 de una \u201cmaster class\u201d privilegiada de gran provecho para los asistentes.<\/strong><\/p>\n<p><strong>La CEO de Alkemy, Ruth Blanch, fue la encargada de dar la bienvenida.<\/strong> Luego, el Head of Digital Marketing en Alkemy, Carlos Estrada abri\u00f3 la jornada que const\u00f3 de varias mesas redondas. Estrada disert\u00f3 sobre el cambio de h\u00e1bitos del consumidor y los factores que les impulsan como lo son el tratamiento de los datos y la inflaci\u00f3n.<\/p>\n<div id=\"attachment_10929\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10929\" class=\"size-large wp-image-10929\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Celebran-Grow-Session-enfocado-en-tecnologia-para-la-digitalizacion-empresarial-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-10929\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>Las siguientes exposiciones estuvieron a cargo de la responsable de Medios Digitales, Tecnolog\u00eda y Anal\u00edtica de Telef\u00f3nica Espa\u00f1a, Ver\u00f3nica Revilla; la Marketing Manager de Sanitas, Luc\u00eda Mic\u00f3; y el responsable del Departamento EuDesk de la C\u00e1mara de Comercio de Italia en Espa\u00f1a, Luca Trovato. <strong>Los tres dieron un an\u00e1lisis sobre c\u00f3mo los nuevos consumidores influyen en sus procesos internos.<\/strong> Al respecto coincidieron en que a los consumidores se les debe trabajar desde dos \u00e1ngulos: \u201clo que requieren los clientes digitales y lo que necesitan aquellos usuarios que demandan una experiencia f\u00edsica con un trato m\u00e1s humano que les ayude a tomar decisiones\u201d.<\/p>\n<p>Otra mesa destacada fue en la que intervinieron el RPA &amp; Process Mining Platform Owner de Repsol, F\u00e9lix Granados; el gerente de Transformaci\u00f3n y Excelencia Operativa de Santaluc\u00eda, Jos\u00e9 Carlos Prieto; la Strategic Account Director de Celonis, Nieves L\u00f3pez; y el Chief Business Officer de INNOCV, Ricardo Ferrero. <strong>Todos ofrecieron claves para producir valor en las empresas mediante la miner\u00eda de procesos.<\/strong> \u201cOrientar a las empresas hacia la mejora operacional constituye uno de los pilares principales de una transformaci\u00f3n digital efectiva, que impacte de verdad en ahorros de costes, generaci\u00f3n de nuevas fuentes de ingresos y mejora de la experiencia de los usuarios\u201d, detall\u00f3 Ferrero.<\/p>\n<p><strong>Para finalizar se hizo un recorrido evolutivo del marketing estrat\u00e9gico.<\/strong> \u201cEs muy importante la tecnolog\u00eda para integrar todo el ecosistema de datos en la estrategia de las compa\u00f1\u00edas y as\u00ed dar respuesta a la hiperpersonalizaci\u00f3n que exigen los usuarios en la experiencia de compra\u201d, fueron las palabras del CEO de INNOCV, Jos\u00e9 Morales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alkemy e INNOCV organizaron con \u00e9xito su \u201cGrow Session\u201d en Espa\u00f1a. El t\u00edtulo de la actividad que cont\u00f3 con una nutrida participaci\u00f3n fue \u201cDigital Growth Acceleration, claves para maximizar el&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":10927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,276,445],"tags":[678,339,314,680,305,674,1067,1264,229,394,1265,764,165],"class_list":{"0":"post-10926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-encuentros-eventos","8":"category-marketing","9":"category-noticias","10":"tag-conferencias","11":"tag-digitalizacion","12":"tag-empresas","13":"tag-encuentros","14":"tag-espana","15":"tag-eventos","16":"tag-expositores","17":"tag-growsession","18":"tag-marketing","19":"tag-marketingdigital","20":"tag-masterclass","21":"tag-mediosdigitales","22":"tag-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grow Session | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Grow Session. 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