{"id":10920,"date":"2023-05-12T14:00:09","date_gmt":"2023-05-12T12:00:09","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10920"},"modified":"2023-05-26T17:01:29","modified_gmt":"2023-05-26T15:01:29","slug":"depreciacion-de-datos-que-es-y-como-enfrentarla","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/depreciacion-de-datos-que-es-y-como-enfrentarla\/","title":{"rendered":"Depreciaci\u00f3n de datos: qu\u00e9 es y c\u00f3mo enfrentarla"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Recientemente, se inform\u00f3 a los medios de comunicaci\u00f3n que las marcas y empresas deber\u00e1n tomar en cuenta la depreciaci\u00f3n de datos.<\/strong> Esto significa \u201cque ya no se recomienda que las empresas y marcas hagan uso de los datos que han conseguido durante a\u00f1os porque, aunque se recogieran de forma legal, la antigua normativa no proteg\u00eda lo suficiente a los usuario\u201d, explic\u00f3 la plataforma Qualifio.<\/p>\n

Los datos que se obtuvieron de los consumidores sin transparencia y sin adecuarse a las nuevas normas no deber\u00edan ser utilizados. Esto obedece a varios factores. El primero son las limitaciones para intercambiar datos que efectuaron gigantes de internet\u00a0 para defender la privacidad del usuario. Por ejemplo, la eliminaci\u00f3n de las cookies de terceros que anunci\u00f3 Google.<\/strong><\/p>\n

Tambi\u00e9n influyen en la adopci\u00f3n de la depreciaci\u00f3n de datos, los reglamentos creados para su protecci\u00f3n, y el uso de walled gardens.\u00a0<\/strong> Igualmente, la campa\u00f1a para sensibilizar al consumidor sobre el empleo de sus datos. Sin embargo, al usarse el t\u00e9rmino \u201cdeprecated\u201d (en ingl\u00e9s) se traduce que aunque est\u00e9n disponibles o sean permitidos no se recomienda usarlos.<\/p>\n

Esta situaci\u00f3n puede representar un entuerto para las empresas.<\/strong> Por mucho tiempo \u00e9stas tuvieron acceso ilimitado a informaci\u00f3n de los usuarios y \u00e9sta ya no re recomienda usarla. Sin embargo, se hace la acotaci\u00f3n de que pueden emplearse si son \u201cdatos consentidos, conformes, transparentes y explotables\u201d, se\u00f1al\u00f3 el CMO de Qualifio, Antonio Molina, a los medios.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

En este sentido, la plataforma que se dedica a la recopilaci\u00f3n de zero y first-party data, marketing interactivo y fidelizaci\u00f3n brinda consejos para enfrentar la depreciaci\u00f3n de datos:<\/strong><\/p>\n

1.- Hacer una evaluaci\u00f3n de la estrategia que actualmente aplica una empresa para recabar datos.<\/strong> Qu\u00e9 tipo de informaci\u00f3n recopila, d\u00f3nde se ubican, si son organizados, etc.<\/p>\n

2.-\u00a0 Evaluar el cumplimiento de las normas.<\/strong> Por ejemplo, estar listos para medidas como la desaparici\u00f3n de cookies de terceros. Que las audiencias otorguen su permiso para recabar y usar su informaci\u00f3n, adem\u00e1s de darles explicaci\u00f3n sobre lo que se har\u00e1 con esos datos.<\/p>\n

3.- Probar nuevas maneras de recopilar datos.<\/strong> Programas para fidelizar y el marketing interactivo son parte de los nuevos mecanismos estrat\u00e9gicos que pueden usar las marcas para conocer sus audiencias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recientemente, se inform\u00f3 a los medios de comunicaci\u00f3n que las marcas y empresas deber\u00e1n tomar en cuenta la depreciaci\u00f3n de datos. Esto significa \u201cque ya no se recomienda que las…<\/p>\n","protected":false},"author":1001014,"featured_media":10923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,276,445,131],"tags":[643,259,436,1258,314,328,953,455,229,1259,948,446,393,1262,811,848,1260,572,1263,1261],"class_list":["post-10920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-leyes-digitales","category-marketing","category-noticias","category-nueva-tecnologia","tag-consumidores","tag-cookies","tag-datos","tag-depreciaciondedatos","tag-empresas","tag-internet","tag-leyesdigitales","tag-marcas","tag-marketing","tag-norma","tag-normativa","tag-noticias","tag-plataforma","tag-qualifio","tag-recomendaciones","tag-reglas","tag-transparencia","tag-usuarios","tag-walledgardens","tag-web-google"],"yoast_head":"\nDepreciaci\u00f3n de datos | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Depreciaci\u00f3n de datos. 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