{"id":10453,"date":"2023-04-11T14:00:03","date_gmt":"2023-04-11T12:00:03","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10453"},"modified":"2023-04-20T18:38:33","modified_gmt":"2023-04-20T16:38:33","slug":"espana-y-ucrania-unen-sus-industrias-de-publicidad-con-creativealliance","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/espana-y-ucrania-unen-sus-industrias-de-publicidad-con-creativealliance\/","title":{"rendered":"Espa\u00f1a y Ucrania unen sus industrias de publicidad con CreativeAlliance"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

CreativeAlliance. La guerra en Ucrania ha tenido diversas repercusiones negativas en esa naci\u00f3n. Una de ellas es la falta de empleo en sectores como el creativo.<\/strong> Como una manera de paliar esa situaci\u00f3n, dos industrias publicitarias se han unido para crear un proyecto que ayude a los ucranianos a conseguir empleos en Espa\u00f1a.<\/p>\n

Se trata de la iniciativa CreativeAlliance, que anima a las agencias espa\u00f1olas a considerar la colaboraci\u00f3n de agencias ucranianas en sus trabajos publicitarios. Los art\u00edfices del proyecto son las empresas Officer & Gentleman (Espa\u00f1a) y Arriba! (Ucrania).<\/strong> Ampliar la oportunidad laboral tanto de agencias como particulares del pa\u00eds en conflicto b\u00e9lico es la finalidad. La idea, es que se hagan conexiones con marcas y compa\u00f1\u00edas creativas ib\u00e9ricas.<\/p>\n

Ya la agencia Arriba!, ubicada en J\u00e1rkov, ha experimentado los beneficios de la uni\u00f3n internacional<\/strong>. \u00c9sta ha realizado colaboraciones para Officer & Gentleman en varios proyectos\u00a0 desde marzo de 2022. Entre\u00a0 los encargos que ha desarrollado se hallan importantes trabajos para Million Roses y Sony Pictures. Tambi\u00e9n, colabor\u00f3 en el lanzamiento en EMEA de \u00abThe Last of Us\u00bb de HBO Max. Una vivencia positiva que esperan se replique en el sector.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Para materializar la uni\u00f3n, CreativeAlliance cuenta con una plataforma digital completa.<\/strong> En ella se halla \u201cun directorio de agencias de publicidad, productoras, estudios de dise\u00f1o y creativos aut\u00f3nomos de Ucrania, con ejemplos de su trabajo, informaci\u00f3n de contacto y otros datos relevantes, indexados por sus especialidades\u201d, explicaron a medios de comunicaci\u00f3n voceros del proyecto. El portal es www.creativealliance.es<\/a>.<\/p>\n

El site de la iniciativa se halla en ingl\u00e9s y espa\u00f1ol para evitar barreras ling\u00fc\u00edsticas.<\/strong> De esta manera se puede atraer diversos mercados internacionales. Igualmente, no hay l\u00edmite en el directorio, por lo que cualquier cantidad de particulares y empresas ucranianas del ramo pueden anexarse y ser parte del proyecto.<\/p>\n

El cofundador y director creativo ejecutivo de Officer & Gentleman, \u00c1lex Katz, inst\u00f3 a las agencias espa\u00f1olas a considerar la colaboraci\u00f3n de una agencia ucraniana. \u201cSi est\u00e1s buscando grandes creativos, freelancers o productoras, \u00e9chale un vistazo a Ucrania, donde hay personas dispuestas a trabajar duro y ofrecer ideas incre\u00edbles\u201d, dijo Katz.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CreativeAlliance. La guerra en Ucrania ha tenido diversas repercusiones negativas en esa naci\u00f3n. Una de ellas es la falta de empleo en sectores como el creativo. 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