{"id":10441,"date":"2023-04-08T14:00:48","date_gmt":"2023-04-08T12:00:48","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=10441"},"modified":"2023-04-18T15:32:01","modified_gmt":"2023-04-18T13:32:01","slug":"pymes-invirtieron-mas-en-publicidad-para-esta-semana-santa","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/fr\/noticias\/pymes-invirtieron-mas-en-publicidad-para-esta-semana-santa\/","title":{"rendered":"Pymes invirtieron m\u00e1s en publicidad para esta Semana Santa"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Semana Santa. En comparaci\u00f3n con el 2022, para este a\u00f1o las Pymes destinaron un 22% m\u00e1s del capital en publicidad.<\/strong> As\u00ed lo asegur\u00f3 el Grupo Corporalia, quien se\u00f1al\u00f3 en un informe que para Semana Santa las empresas de restauraci\u00f3n, turismo y servicios \u00a0invirtieron una media de 15.000 euros en abril. \u00a0Un presupuesto importante para las campa\u00f1as de la temporada.<\/p>\n

Tras la pandemia, las peque\u00f1as y medianas empresas espa\u00f1olas han elevado su inversi\u00f3n publicitaria paulatinamente. Seg\u00fan la consultora, las Pymes \u201cde menos de 10 trabajadores invertir\u00e1n un m\u00ednimo de 15.000\u20ac para las pr\u00f3ximas 3 semanas de abril. Las Pymes de m\u00e1s de 10 trabajadores invertir\u00e1n por de media m\u00e1s de 50.000\u20ac en publicidad\u201d<\/strong>. Igualmente, se espera un retorno considerable en clientes para Semana Santa.<\/p>\n

El informe de Corporalia indica que la mayor parte de la inversi\u00f3n ser\u00e1 en autobuses y cartelera exterior.<\/strong> Estos se enfocar\u00e1n en los lugares c\u00e9ntricos y de m\u00e1s inter\u00e9s tur\u00edstico de la ciudades. Especialmente se destinar\u00e1n a las playas y sitios emblem\u00e1ticos a los que acude el turista extranjero.<\/p>\n

La publicidad digital es la m\u00e1s elevada, pero hay una migraci\u00f3n.<\/strong> \u00ab\u00a0La publicidad online sigue siendo la que m\u00e1s anunciantes re\u00fane por la facilidad de promocionarse. Sin embargo, la ausencia de asesores que ayuden a planificar ese tipo de promociones hace que las malas experiencias redirijan a estos peque\u00f1os y medianos negocios a soportes tradicionales como es la publicidad exterior\u00a0\u00bb, asegur\u00f3 Alvaro Canelo, CEO de Corporalia.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Canelo se\u00f1ala que han notado que las Pymes comenzaron a invertir en nuevos circuitos publicitarios.<\/strong> Para crecer las empresas prefieren apostar por los espacios espec\u00edficos donde se concentra su potencial clientela. All\u00ed colocan sus soportes de visibilidad.<\/p>\n

El empleo de soportes nicho ha tenido un crecimiento vertiginoso.<\/strong> \u201cEn el \u00faltimo a\u00f1o, el volumen de empresas que se han interesado por emplazamientos nicho para hacer publicidad de su negocio ha crecido un 120%. Se trata de lograr mayor rentabilidad en lugares no tan masivos pero en los que s\u00ed existe un perfil concreto de p\u00fablico ajustado a esas empresas\u201d, explic\u00f3 Canelo.<\/p>\n

Por su parte, los anuncios online mantienen su crecimiento.<\/strong> Pero,\u00a0 estos mismos han derivado al anunciante al soporte cl\u00e1sico por el retorno de inversi\u00f3n. \u201c8 de cada 10 anunciantes que utilizan la carteler\u00eda exterior para llegar a su p\u00fablico han invertido tambi\u00e9n en publicidad online. Sin embargo para el 75% de los anunciantes consultados, el rango de \u00e9xito es un 25% mayor en la publicidad tradicional\u201d, asegur\u00f3 el CEO del grupo publicitario.<\/p>\n","protected":false},"excerpt":{"rendered":"

Semana Santa. En comparaci\u00f3n con el 2022, para este a\u00f1o las Pymes destinaron un 22% m\u00e1s del capital en publicidad. As\u00ed lo asegur\u00f3 el Grupo Corporalia, quien se\u00f1al\u00f3 en un…<\/p>\n","protected":false},"author":1001014,"featured_media":10444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445],"tags":[486,1209,335,321,314,305,408,578,229,1212,395,341,1211,1208,372,1210,586,381],"class_list":{"0":"post-10441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-noticias","9":"tag-anuncios","10":"tag-avisos","11":"tag-clientes","12":"tag-digital","13":"tag-empresas","14":"tag-espana","15":"tag-finanzas","16":"tag-inversion","17":"tag-marketing","18":"tag-playas","19":"tag-publicidad","20":"tag-pymes","21":"tag-restauracion","22":"tag-semanasanta","23":"tag-servicios","24":"tag-soportes","25":"tag-turismo","26":"tag-ventas"},"yoast_head":"\nSemana Santa | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Semana Santa. 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