{"id":9697,"date":"2022-12-07T14:00:09","date_gmt":"2022-12-07T12:00:09","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9697"},"modified":"2022-12-18T09:49:57","modified_gmt":"2022-12-18T07:49:57","slug":"el-emotivo-anuncio-navideno-de-amazon","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/el-emotivo-anuncio-navideno-de-amazon\/","title":{"rendered":"El emotivo anuncio navide\u00f1o de Amazon"},"content":{"rendered":"
\"\"

Foto: Pexels.com<\/p><\/div>\n

El gigante del e-commerce Amazon, emiti\u00f3 su spot publicitario navide\u00f1o de 2022.<\/strong> El anuncio lo dirigi\u00f3 Taika Waititi, quien ostenta un premio \u00d3scar por el filme \u201cJojo Rabbit, Thor: Love and Thunder\u201d. Se trata de una historia que muestra en 60 segundos que \u201cla alegr\u00eda puede materializarse\u201d.<\/p>\n

La campa\u00f1a se trasmiti\u00f3 por primera vez en la cadena televisiva de Londres ITV.<\/strong> El anuncio apareci\u00f3 durante un corte de publicidad de la serie Coronation Street. En el spot se muestra a una ni\u00f1a que est\u00e1 apegada a una bola de nieve de Navidad. Para alegrar y sorprender a su peque\u00f1a, el padre fabrica la bola a escala real. Para ello cuenta con la colaboraci\u00f3n de sus seres cercanos. Se muestra cuando compra por Amazon una destructora de papel que le llega de inmediato.<\/p>\n

Finalmente, en el spot\u00a0 se muestra el trabajo concluido del padre. Con elementos reciclados transform\u00f3 el invernadero de casa en una enorme bola de nieve. Para ello us\u00f3 un oso de peluche, muchas guirnaldas de luces \u00a0y remolinos de copos de nieve con los trozos de papel y ventiladores. Cuando la ni\u00f1a entra queda alucinada. El mensaje final de la empresa: \u201cregala alegr\u00eda\u201d.<\/strong><\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

El GM Integrated Marketing de EU Amazon, Ed Smith, expres\u00f3 que se inspiraron en la creatividad de los clientes de Amazon<\/strong>. \u201cPara estas fiestas quer\u00edamos contar una historia que tuviera un punto de vista distinto sobre la generosidad, el acto de regalar y la alegr\u00eda que sentimos cuando hacemos algo especial por alguien al que queremos\u201d, dijo el ejecutivo. Smith a\u00f1adi\u00f3 que les alegraba tener algo que ver con lo alegr\u00eda creada, \u201cpero el h\u00e9roe de la historia es el amor que tiene un padre por su hija\u201d.<\/p>\n

La agencia publicitaria Lucky Generals fue la creadora del anuncio.<\/strong> Junto a ella trabaj\u00f3 la productora Hungry Man. Este equipo cont\u00f3 con la direcci\u00f3n del destacado cineasta de Nueva Zelanda, Waititi. En las actuaciones estuvieron Jared Turner (Australia) como el padre y Anouk Christiansen en el rol de la ni\u00f1a.<\/p>\n

El tema del anuncio se llama \u201cYou Hold Me Up\u201d y es una canci\u00f3n in\u00e9dita de The Bones of J.R, un m\u00fasico independiente de Estados Unidos. \u00a0<\/strong>Jonathon Linaberry es el compositor, cantante y guitarrista de la pieza. Linaberry cont\u00f3 que cre\u00f3 la canci\u00f3n original para brindarle apoyo a un amigo que lo pasaba mal.<\/p>\n","protected":false},"excerpt":{"rendered":"

El gigante del e-commerce Amazon, emiti\u00f3 su spot publicitario navide\u00f1o de 2022. El anuncio lo dirigi\u00f3 Taika Waititi, quien ostenta un premio \u00d3scar por el filme \u201cJojo Rabbit, Thor: Love…<\/p>\n","protected":false},"author":1001014,"featured_media":9698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[404,486,1034,473,400,1033,314,433,229,1011,329,395,381,470],"class_list":{"0":"post-9697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-amazon","9":"tag-anuncios","10":"tag-boladenieve","11":"tag-campanas","12":"tag-e-commerce","13":"tag-emotivo","14":"tag-empresas","15":"tag-estrategias","16":"tag-marketing","17":"tag-navidad","18":"tag-negocios","19":"tag-publicidad","20":"tag-ventas","21":"tag-video"},"yoast_head":"\nSpot Navidad Amazon | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Spot de Navidad de Amazon. 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