{"id":9459,"date":"2022-11-26T14:00:44","date_gmt":"2022-11-26T12:00:44","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9459"},"modified":"2022-12-10T10:39:13","modified_gmt":"2022-12-10T08:39:13","slug":"las-ventajas-de-realizar-analisis-de-competencia","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/las-ventajas-de-realizar-analisis-de-competencia\/","title":{"rendered":"Las ventajas de realizar an\u00e1lisis de competencia"},"content":{"rendered":"
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Foto: Pixabay.com<\/p><\/div>\n

An\u00e1lisis de competencia. As\u00ed como es importante conocer a los clientes y saber lo que necesitan, estar al tanto de cu\u00e1l es tu competencia y lo que ofrece tambi\u00e9n lo es. Para una marca saber qui\u00e9nes son sus competidores cercanos les ayuda a comprender el mercado<\/strong>. Esto influye directamente en las estrategias de marketing que emprende un negocio.<\/p>\n

Contar con un sistema de an\u00e1lisis de competencia es una gran ventaja<\/strong>. Estos estudios permiten tener una idea clara de las estrategias de las marcas que podr\u00edan estar frenando el negocio. Igualmente, sirven para ver qu\u00e9 les ha salido mal y no repetir esos errores. Contar con esta informaci\u00f3n ayuda a ir un paso delante de otros, adem\u00e1s de nutrir la toma de decisiones acertadas.<\/p>\n

Entre los beneficios del an\u00e1lisis de competencia se halla la posibilidad de expandirse a nuevos mercados.<\/strong> Igualmente, influye en la optimizaci\u00f3n al hacer las planificaciones, enterarse de lo que requiere y desea la audiencia, detectar las tendencias y la diversidad de canales para hacer publicidad. Contar con un buen sistema de permite a los diversos departamentos de una marca hacer comparaciones justas, analizar datos y contar con una capacidad de reacci\u00f3n negativa o positiva sobre servicios y productos.<\/p>\n

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Foto: Pixabay.com<\/p><\/div>\n

Existen varios software que se comercializan en la actualidad y que ofrecen un servicio excelente para el an\u00e1lisis de competencia<\/strong>. Incluso pueden ser manejados sin problemas por personal de la marca. Entre los m\u00e1s populares se encuentran Boardfy, Kompyte, Minderest, Moz, Semrush, Screaming Frog, Woorank y Ahrefs.<\/p>\n

La mayor\u00eda de los softwares est\u00e1n orientados para el SEO\/SEM.<\/strong> \u00a0A trav\u00e9s de ello se consigue realizar an\u00e1lisis y una comparaci\u00f3n de datos con las empresas competidoras. Incluso, si no se tiene idea de quienes son, cuentan con un buscador que identifica a la competencia con solo incluir el dominio del negocio electr\u00f3nico y el \u201ccuadrante de Crecimiento\u201d.<\/p>\n

Una vez identificados los competidores de una marca se realizan los an\u00e1lisis.<\/strong> Estos incluyen la experiencia de los usuarios que acceden a su portal web, su posicionamiento en los buscadores, la fluctuaci\u00f3n de los precios de sus productos o servicios, y hasta realizan seguimiento de su actuaci\u00f3n en las redes sociales. Es por ello que resulta realmente efectivo que las marcas cuenten con este tipo de automatizaci\u00f3n anal\u00edtica.<\/p>\n","protected":false},"excerpt":{"rendered":"

An\u00e1lisis de competencia. As\u00ed como es importante conocer a los clientes y saber lo que necesitan, estar al tanto de cu\u00e1l es tu competencia y lo que ofrece tambi\u00e9n lo…<\/p>\n","protected":false},"author":1001014,"featured_media":9462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131,193,184],"tags":[527,1008,335,1010,887,436,400,433,222,229,447,1009,198,395,323,178,179,372,397,364,961,147],"class_list":["post-9459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-nueva-tecnologia","category-posicionamiento-seo","category-tiendas-online","tag-analisis","tag-analisisdecompetencia","tag-clientes","tag-comparacion","tag-competencia","tag-datos","tag-e-commerce","tag-estrategias","tag-informacion","tag-marketing","tag-mercado","tag-metrica","tag-productos","tag-publicidad","tag-redessociales","tag-sem","tag-seo","tag-servicios","tag-sistema","tag-sofware","tag-ventajas","tag-web"],"yoast_head":"\nAn\u00e1lisis de competencia | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"An\u00e1lisis de competencia. 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