{"id":9365,"date":"2022-11-07T14:00:36","date_gmt":"2022-11-07T12:00:36","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9365"},"modified":"2022-11-15T20:06:06","modified_gmt":"2022-11-15T18:06:06","slug":"beneficios-de-un-crm-en-la-nube","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/beneficios-de-un-crm-en-la-nube\/","title":{"rendered":"Beneficios de un CRM en la nube"},"content":{"rendered":"
\"CRM\"

Foto: Pixabay.com<\/p><\/div>\n

Como ya sabemos, cuando nos referimos a un CRM (Customer Relationship Management) hablamos de una plataforma de Gesti\u00f3n de Relaci\u00f3n con los Clientes. Su uso en las empresas es cada vez mayor y se ha hecho\u00a0 fundamental. Son m\u00faltiples los beneficios que ofrece un CRM.<\/strong><\/p>\n

Las CRM rastrean, almacenan y administran todo tipo de informaci\u00f3n de compradores actuales y potenciales clientes que interact\u00faan con una empresa.<\/strong> Datos que le permitan a la compa\u00f1\u00eda hacer seguimiento y segmentaci\u00f3n de clientela para potenciar las ventas.\u00a0 Recoge informaci\u00f3n como emails, direcci\u00f3n, n\u00famero de tel\u00e9fono, historial de visitas a la web o RRSS, compras y preferencias, entre otros.<\/p>\n

Un buen CRM adem\u00e1s de cumplir con las funciones b\u00e1sicas (administrar datos y llevar historial de interacciones) debe ser capaz de aumentar el capital de la empresa, captar nuevos leads y dar las proyecciones de futuras ventas.\u00a0 Para la gesti\u00f3n de las relaciones con los clientes hay dos tipos de software<\/strong>. CRM local (CRM On Premise) que se instala en una servidor f\u00edsico y el CRM en la nube (CRM Cloud ) que es el m\u00e1s utilizado, ya que se puede acceder desde cualquier lugar y dispositivo.<\/p>\n

\"CRM\"

Foto: Pixabay.com<\/p><\/div>\n

Optar por un CRM en la nube \u00a0har\u00e1 que se cuenten con m\u00faltiples datos en un solo sitio<\/strong>. Se podr\u00e1 acceder a los contactos, sus predilecciones, y a su vez facturaciones y compras, por ejemplo. Estos datos de organizan de forma apropiada, por lo que se simplifica el uso del programa en l\u00ednea. Esto lleva a que se analice adecuadamente las campa\u00f1as que se pueden presentar.<\/p>\n

Una comunicaci\u00f3n m\u00e1s fluida y oportuna tambi\u00e9n se halla entre las ventajas.<\/strong> Existe un mayor acceso a la informaci\u00f3n de quienes usan los diversos departamentos de una empresa o negocio. Esto acelera las comunicaciones entre s\u00ed y optimizan las relaciones con los clientes.<\/p>\n

Los departamentos m\u00e1s favorecidos con un CRM en la nube son los de Marketing, Comercial, Administraci\u00f3n, Atenci\u00f3n al Cliente, Facturaci\u00f3n, Recursos Humanos y Log\u00edstica. Al estar todos conectados habr\u00e1 una visi\u00f3n m\u00e1s amplia de los clientes y los diferentes procesos dentro de la empresa. Facilita la generaci\u00f3n de an\u00e1lisis, informes, pron\u00f3sticos y la planificaci\u00f3n.<\/strong><\/p>\n

\"CRM\"

Foto: Pixabay.com<\/p><\/div>\n

Entre las plataformas m\u00e1s populares en la nube est\u00e1n:<\/h3>\n

-. Salesforce.<\/strong>\u00a0 Es una soluci\u00f3n de CRM en la nube muy utilizada en Espa\u00f1a y el mundo. El crecimiento reportado por los usuarios en bastante bueno (27%). Salesforce es utilizado por peque\u00f1as, medianas y grandes empresas. Como Pros resaltan las amplias opciones de personalizaci\u00f3n y funciones avanzadas. Un contra ser\u00eda que se requiere de conocimiento previo para manejar el software.<\/p>\n

-. Hubspot.<\/strong> Es un CRM basado en la nube enfocado para Pymes y que permite a\u00f1adir Apps de terceros. Como pros es de interfaz f\u00e1cil y software simple. Tiene en contra que est\u00e1 dise\u00f1ada solo para negocios peque\u00f1os, carece de funciones avanzadas y pocas alternativas de personalizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como ya sabemos, cuando nos referimos a un CRM (Customer Relationship Management) hablamos de una plataforma de Gesti\u00f3n de Relaci\u00f3n con los Clientes. Su uso en las empresas es cada…<\/p>\n","protected":false},"author":1001014,"featured_media":9366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[810,335,241,333,321,314,334,790,328,455,229,329,653,165,363,364,300,961],"class_list":{"0":"post-9365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-nueva-tecnologia","9":"tag-beneficios","10":"tag-clientes","11":"tag-consejos","12":"tag-crm","13":"tag-digital","14":"tag-empresas","15":"tag-gestion","16":"tag-herramienta","17":"tag-internet","18":"tag-marcas","19":"tag-marketing","20":"tag-negocios","21":"tag-nube","22":"tag-online","23":"tag-programa","24":"tag-sofware","25":"tag-tecnologia","26":"tag-ventajas"},"yoast_head":"\nCRM en la nube | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"CRM en la nube 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