{"id":9234,"date":"2022-10-21T14:00:53","date_gmt":"2022-10-21T12:00:53","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=9234"},"modified":"2022-10-29T19:26:59","modified_gmt":"2022-10-29T17:26:59","slug":"las-marcas-no-deben-perder-de-vista-la-television-conectada","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/las-marcas-no-deben-perder-de-vista-la-television-conectada\/","title":{"rendered":"Las marcas no deben perder de vista la televisi\u00f3n conectada"},"content":{"rendered":"<div id=\"attachment_9235\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9235\" class=\"size-large wp-image-9235\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9235\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>Televisi\u00f3n conectada. Su crecimiento es impresionante y todo indica que seguir\u00e1 as\u00ed. <strong>La televisi\u00f3n conectada (CTV) es parte del llamado contenido omnicanal, una realidad a la que se est\u00e1n sumando las marcas.<\/strong> Para el Account Director de Xandr, Juliana Carvalho, la CTV ofrece \u201cun contenido premium y el usuario va a pasar mucho tiempo viendo este contenido\u201d. Una oportunidad m\u00e1s para los anunciantes.<\/p>\n<p>El tema fue abordado durante las conferencias de la edici\u00f3n 2022 de los Inspirational realizadas el 17 y 18 de octubre en Madrid. Entre los datos revelados se inform\u00f3 que la CTV mundial podr\u00eda cerrar este a\u00f1o con una inversi\u00f3n de 34 millones de euros. <strong>La cifra representa un 250% m\u00e1s en comparaci\u00f3n con el 2021.<\/strong><\/p>\n<p><strong>La industria de la televisi\u00f3n conectada tiene altas expectativas respecto al 2023<\/strong>. Al respecto, el Lead Agency Director, Business Development de The Trade Desk, Tacho Orero, prev\u00e9 una mayor oferta. \u201cEstoy convencido que en 2023 entrar\u00e1n nuevos players en el sector\u201d. La inclusi\u00f3n de estos nuevos players dinamizar\u00e1 el mercado y har\u00e1 que las marcas deseen invertir, a\u00f1adi\u00f3 Juliana Carvalho.<\/p>\n<div id=\"attachment_9237\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9237\" class=\"size-full wp-image-9237\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-2.jpeg\" alt=\"\" width=\"500\" height=\"750\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-2.jpeg 500w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-2-200x300.jpeg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-9237\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>Sin embargo, actualmente la inversi\u00f3n espa\u00f1ola es baja.<\/strong> El directivo de PubMatic, Miguel Fern\u00e1ndez Gil, apunt\u00f3 que \u201cla inversi\u00f3n que estamos viendo en Espa\u00f1a no llega al 1% mientras en EEUU ronda el 6%. Aun as\u00ed, conf\u00edo en que los cambios van a ser r\u00e1pidos y pronto. Se alcanzar\u00e1n cifras importantes en nuestro mercado\u201d.<\/p>\n<p>Estad\u00edsticas globales se\u00f1alan que las campa\u00f1as de marketing ya se interesan en la televisi\u00f3n que se conecta a internet. <strong>De 10 profesionales de la publicidad 6\u00a0 tienen en su planificaci\u00f3n de medios invertir espec\u00edficamente en este sector.<\/strong> As\u00ed lo indica el \u201cEstudio de Televisi\u00f3n Conectada 2022\u201d elaborado por Elogia y IAB Spain.<\/p>\n<p><strong>El informe revela que hay un amplio inter\u00e9s en la CTV.<\/strong> \u201cUn 75% de los profesionales tiene la percepci\u00f3n en su compa\u00f1\u00eda o entre los clientes que maneja, inter\u00e9s por las ventajas competitivas que ofrece la TV conectada como medio publicitario para llegar a los consumidores\u201d. Sobre la presencia en Espa\u00f1a, la representante de Smartclip Raquel Garc\u00eda Onrubia es optimista. \u201cVamos a seguir creciendo de manera exponencial en Espa\u00f1a: la inversi\u00f3n en digital comparado con televisi\u00f3n ya es un salto brutal\u201d.<\/p>\n<div id=\"attachment_9239\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9239\" class=\"size-large wp-image-9239\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Las-marcas-no-deben-perder-de-vista-la-television-conectada-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9239\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>La medici\u00f3n ser\u00e1 un punto clave para el inter\u00e9s de las marcas en la CTV.<\/strong> \u201cHist\u00f3ricamente la televisi\u00f3n ha sido un mercado muy fuerte y ahora la TV conectada llega pisando fuerte. Sirve para meter las herramientas de marketing y poder medir. Est\u00e1 llegando pero todav\u00eda falta precisar c\u00f3mo medir las audiencias. Hay que trabajar mucho y establecer est\u00e1ndares\u201d, asegur\u00f3 Miguel Fern\u00e1ndez Gil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televisi\u00f3n conectada. Su crecimiento es impresionante y todo indica que seguir\u00e1 as\u00ed. La televisi\u00f3n conectada (CTV) es parte del llamado contenido omnicanal, una realidad a la que se est\u00e1n sumando&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":9235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,276,131],"tags":[486,678,338,935,314,305,640,674,936,328,578,655,455,229,395,933,934],"class_list":{"0":"post-9234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-encuentros-eventos","8":"category-marketing","9":"category-nueva-tecnologia","10":"tag-anuncios","11":"tag-conferencias","12":"tag-contenido","13":"tag-ctv","14":"tag-empresas","15":"tag-espana","16":"tag-estrategia","17":"tag-eventos","18":"tag-inspirational","19":"tag-internet","20":"tag-inversion","21":"tag-madrid","22":"tag-marcas","23":"tag-marketing","24":"tag-publicidad","25":"tag-televisionconectada","26":"tag-tv"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Televisi\u00f3n conectada | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Televisi\u00f3n conectada. 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