{"id":8874,"date":"2022-09-12T14:00:29","date_gmt":"2022-09-12T12:00:29","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8874"},"modified":"2022-09-16T20:03:53","modified_gmt":"2022-09-16T18:03:53","slug":"pinterest-una-plataforma-con-gran-potencial-para-las-marcas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/pinterest-una-plataforma-con-gran-potencial-para-las-marcas\/","title":{"rendered":"Pinterest, una plataforma con gran potencial para las marcas"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Pinterest, nacida en el 2010, es una de las plataformas m\u00e1s importante a nivel mundial.<\/strong> Se trata de una de las m\u00e1s populares en el grupo de los millennials. Tiene un amplio cat\u00e1logo de contenido audio visual de corta duraci\u00f3n y en formato de im\u00e1genes.<\/p>\n

Pinterest se caracteriza por ofrecer\u00a0 recomendaciones, soluciones innovadoras e ideas en distintas \u00e1reas.<\/strong> Las tem\u00e1ticas m\u00e1s buscadas dentro de la plataforma son sobre: decoraci\u00f3n, estilo y moda, beb\u00e9s, recetas, bodas y viajes, entre otras. La plataforma permite a los usuarios crear contenido para compartir, as\u00ed como guardar sus favoritos y organizarlos por categor\u00edas.<\/p>\n

La compa\u00f1\u00eda ha experimentado un gran crecimiento a lo largo de los a\u00f1os. El potencial comercial es enorme y muchas marcas podr\u00edan beneficiarse si la incluyen en su plan de marketing<\/strong>. Seg\u00fan datos de la propia plataforma (2020), la mayor\u00eda de los usuarios se inspiran con las ideas de Pinterest para realizar sus compras.<\/p>\n

El 77% de los pinners compartidos mensualmente han dado a conocer una nueva marca.<\/strong> La plataforma genera un 33% de mayor tr\u00e1fico de compra por usuario que la red social Facebook. Un 87 % de los usuarios adquieren productos vistos en Pinterest. Sin duda la plataforma es una herramienta para tomar en cuenta.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

El pr\u00f3ximo 27 de septiembre Territory Influence, quien es l\u00edder en servicios de marketing de influencers en Europa, realizar\u00e1 un webinar gratuito<\/strong>. El foro se denomina: \u201cEl ROI de Pinterest: consigue el Retorno de la Inspiraci\u00f3n que necesitas\u201d. El objetivo es aclarar dudas sobre el funcionamiento de Pinterest y dar a conocer las claves o tendencias de marketing para utilizar la plataforma con \u00e9xito.<\/p>\n

El evento pretende dar luces sobre c\u00f3mo las empresas pueden potenciar sus campa\u00f1as.<\/strong> La manera ser\u00e1 informar los beneficios del ROI de Pinterest (Retorno de la Inspiraci\u00f3n). La hora pautada para el webinar ser\u00e1 a las 16:00 y los speakers a cargo del evento ser\u00e1n: Sergio N\u00fanez D\u00edaz, senior partner manager de Pinterest, y\u00a0 Natasha Carolina Duic, marketing manager de Territory Influence.<\/p>\n

En el evento se presentar\u00e1n otros ponentes que hablar\u00e1n de sus casos de \u00e9xito y dar\u00e1n sus mejores consejos para poner en pr\u00e1ctica en la plataforma. Se tratar\u00e1n conceptos b\u00e1sicos sobre el uso de los pinners y sobre el papel de los creadores de contenido.<\/strong><\/p>\n

La actividad tambi\u00e9n contar\u00e1 con el testimonio de cinco creadores de contenido Pinterest y de seis brand managers<\/strong>. Adem\u00e1s, se dar\u00e1n a conocer los resultados de la encuesta realizada por Territory para conocer qu\u00e9 motiva a los creadores de contenido y a consumidores en toda Europa a utilizar Pinterest. Preguntas claves como: cu\u00e1l es el contenido m\u00e1s relevante de la plataforma o cu\u00e1l es el diferencial de Pinterest sobre otras plataformas como Instagram o TikTok, ser\u00e1n respondidas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pinterest, nacida en el 2010, es una de las plataformas m\u00e1s importante a nivel mundial. Se trata de una de las m\u00e1s populares en el grupo de los millennials. 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