{"id":8772,"date":"2022-08-21T14:00:07","date_gmt":"2022-08-21T12:00:07","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8772"},"modified":"2022-08-25T10:43:30","modified_gmt":"2022-08-25T08:43:30","slug":"shopping-ads-la-funcion-de-tiktok-para-publicitar","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/shopping-ads-la-funcion-de-tiktok-para-publicitar\/","title":{"rendered":"Shopping Ads, la funci\u00f3n de TikTok para publicitar"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Shopping Ads. Para muchos entrar a navegar en las redes sociales es algo similar a ir a un Mall a vitrinear. En estos sitios se encuentran presentes diversas marcas, usuarios que comparten contenido org\u00e1nico y promocionan sus productos o servicios. Es por ello que cada vez m\u00e1s se ofrece dentro de estas aplicaciones distintas opciones para que empresas y emprendedores comercialicen dentro.<\/p>\n

Recientemente, TikTok, quien cuenta con una comunidad gigante, dio a conocer su nuevo formato \u201cShopping Ads\u201d<\/strong>. Se trata de una funci\u00f3n que pretende agilizar el proceso de compra y descubrimiento de productos. La red social de origen chino present\u00f3 esta nueva herramienta inteligente para beneficiar a las marcas, para que aumenten el alcance de sus campa\u00f1as.<\/p>\n

La novedosa funci\u00f3n de\u00a0 TikTok impulsa a las organizaciones a desarrollar su creatividad.<\/strong> La idea es que se logre impactar y tambi\u00e9n entretener a la audiencia. El entretenimiento\u00a0 es el objetivo principal de la plataforma.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

\u201cShopping Adds\u201d est\u00e1 integrado por tres formatos publicitarios.<\/strong> Estos son: anuncios de compra en v\u00eddeo, anuncios de listado de cat\u00e1logo y anuncios de compra en vivo. En cualquiera de los formatos se podr\u00e1 presentar la campa\u00f1a como un video superpuesto. A continuaci\u00f3n la descripci\u00f3n de los formatos donde las marcas y los creadores de contenido que colaboren con ellas podr\u00e1n crear campa\u00f1as creativas:<\/p>\n

1.- Video Shopping Ads (Anuncios de compra en v\u00eddeo).<\/strong> Con esta opci\u00f3n se tiene la posibilidad de aumentar las conversiones. Consiste en destacar videos publicitarios de sus productos en el feed de TikTok (para ti). Aparecer\u00e1n de forma superpuesta (tama\u00f1o peque\u00f1o) en los videos de la p\u00e1gina principal para captar la atenci\u00f3n de los usuarios mientras navegan. La prueba de este formato estar\u00e1 disponible en todos los pa\u00edses.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

2.- Anuncios por cat\u00e1logo.<\/strong> Este formato permite a las marcas ingresar el cat\u00e1logo de sus productos a trav\u00e9s de un video miniatura en la secci\u00f3n \u201cpara ti\u201d de la plataforma. Podr\u00e1n dar a conocer su listado de art\u00edculos como \u201cProductos recomendados” o “Productos relacionados\u201d. Por los momentos este formato se encuentra en fase de prueba solo en los Estados Unidos.<\/p>\n

3.- Anuncios de compra en vivo.<\/strong> Los videos publicitarios en miniatura ser\u00e1n colocados durante las transmisiones en vivo. Se busca impulsar la acci\u00f3n de compra del p\u00fablico objetivo a trav\u00e9s de lives relacionados con los productos a publicitar. Las pruebas de este formato estar\u00e1n disponibles en Reino Unido, Indonesia, Malasia, Filipinas, Singapur, Tailandia, Vietnam y algunas cuentas invitadas de Estados Unidos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shopping Ads. Para muchos entrar a navegar en las redes sociales es algo similar a ir a un Mall a vitrinear. En estos sitios se encuentran presentes diversas marcas, usuarios…<\/p>\n","protected":false},"author":1001014,"featured_media":8775,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[486,473,726,338,321,314,822,790,455,229,329,446,198,395,753,323,372,349,381,510],"class_list":{"0":"post-8772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-anuncios","9":"tag-campanas","10":"tag-comunidad","11":"tag-contenido","12":"tag-digital","13":"tag-empresas","14":"tag-funcion","15":"tag-herramienta","16":"tag-marcas","17":"tag-marketing","18":"tag-negocios","19":"tag-noticias","20":"tag-productos","21":"tag-publicidad","22":"tag-publicitar","23":"tag-redessociales","24":"tag-servicios","25":"tag-tiktok","26":"tag-ventas","27":"tag-videos"},"yoast_head":"\nShopping Ads en Tiktok | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Shopping Ads. 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