{"id":8728,"date":"2022-08-12T13:43:13","date_gmt":"2022-08-12T11:43:13","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8728"},"modified":"2022-10-04T11:20:17","modified_gmt":"2022-10-04T09:20:17","slug":"el-atractivo-de-twitch-para-las-empresas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/el-atractivo-de-twitch-para-las-empresas\/","title":{"rendered":"El atractivo de Twitch para las empresas"},"content":{"rendered":"

\"\"Twitch es la plataforma streaming m\u00e1s popular entre el p\u00fablico joven y los fan\u00e1ticos de los videojuegos.<\/strong> El Engagement que genera se evidencia al tener 8 millones de streamers mensuales. Adem\u00e1s, posee m\u00e1s de 31 millones de audiencia diaria activa (seg\u00fan datos de Twitch).<\/p>\n

Aunque Twitch ofrece variedad de contenido en su categor\u00eda IRL, el fuerte sigue siendo las transmisiones de partidas de videojuegos. Es un sitio donde los usuarios invierten en promedio 1.5 horas diarias<\/strong>. All\u00ed millones de personas crean contenido de entretenimiento. Eventos exitosos, como por ejemplo los que crea el popular streamer espa\u00f1ol Ibai Llanos hace que las marcas pongan el foco en esta plataforma.<\/p>\n

Twitch atrae una audiencia interactiva.<\/strong> Esta interacci\u00f3n representa una buena oportunidad para las marcas de llegar a un p\u00fablico bastante receptivo. Tambi\u00e9n, hay que tomar\u00a0 en cuenta que el tipo de campa\u00f1a publicitaria que se comparte en la plataforma no es la tradicional.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

Twitch es una alternativa a la televisi\u00f3n.<\/strong> Con ella las empresas pueden emplear estrategias personalizadas para conectar con las personas. Aunque las marcas pueden crear su propio canal y contenido org\u00e1nico en esta plataforma streaming, la estrategia m\u00e1s acertada es el marketing de influencer. Los streamers forman una comunidad con la que interact\u00faan en tiempo real y que pueden convencer de ver una publicidad.<\/p>\n

Los seguidores estiman mucho a sus presentadores favoritos.<\/strong> Una muestra de ello son las donaciones monetarias para apoyar sus contenidos. As\u00ed que las recomendaciones que realicen los streamers seguramente ser\u00e1n valoradas por el p\u00fablico.<\/p>\n

El modelo de negocio de la plataforma de transmisiones en vivo se basa en el dinero recogido por las suscripciones, donaciones y anuncios in-stream.<\/strong> Los anuncios publicitarios se transmiten solo en los streams de streamers que est\u00e9n verificados como afiliados. Para ello deben cumplir con determinadas condiciones, entre ellas contar con un m\u00ednimo de seguidores.<\/p>\n

\"\"

Foto: Pexels.com<\/p><\/div>\n

Cuando una marca decide colaborar con un influencer no tendr\u00e1 problema en el alcance de sus campa\u00f1as. Lo m\u00e1s importante ser\u00e1 elegir el presentador m\u00e1s a fin a los valores de la empresa<\/strong>. De esta forma conseguir\u00e1 conectar con sus potenciales clientes.<\/p>\n

Twitch ofrece a quienes deciden promocionarse dentro de la plataforma opciones para poner en pr\u00e1ctica sus objetivos y obtener los mejores beneficios del servicio. A trav\u00e9s del an\u00e1lisis del briefing el equipo ayuda a la marca a encontrar el streamer adecuado<\/strong>. Posteriormente, pueden hacer publicidad b\u00e1sica como video preroll de activaciones con streamers, hacer patrocinios y poder ejecutar anuncios espec\u00edficos customizados.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Twitch es la plataforma streaming m\u00e1s popular entre el p\u00fablico joven y los fan\u00e1ticos de los videojuegos. El Engagement que genera se evidencia al tener 8 millones de streamers mensuales….<\/p>\n","protected":false},"author":1001014,"featured_media":8733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[486,810,809,473,314,800,812,511,552,455,229,165,393,395,811,807,801,808,483,470,485],"class_list":["post-8728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-anuncios","tag-beneficios","tag-briefing","tag-campanas","tag-empresas","tag-envivo","tag-fanaticos","tag-influencers","tag-juegos","tag-marcas","tag-marketing","tag-online","tag-plataforma","tag-publicidad","tag-recomendaciones","tag-streamer","tag-streaming","tag-transmision","tag-twitch","tag-video","tag-videojuegos"],"yoast_head":"\nPlataforma Streaming Twitch | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Plataforma Streaming. 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