{"id":8667,"date":"2022-07-29T14:00:47","date_gmt":"2022-07-29T12:00:47","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8667"},"modified":"2022-08-04T07:57:18","modified_gmt":"2022-08-04T05:57:18","slug":"ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/","title":{"rendered":"Ventajas de pasar de la estrategia multicanal a omnicanal"},"content":{"rendered":"<div id=\"attachment_8668\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8668\" class=\"size-full wp-image-8668\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-1.jpg\" alt=\"\" width=\"960\" height=\"301\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-1.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-1-300x94.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-1-768x241.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-8668\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p>Toda marca busca fidelizar a sus clientes. Para ello es indispensable ofrecer una experiencia \u00f3ptima durante todo el proceso de compra. <strong>En el marketing multicanal los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.<\/strong><\/p>\n<p><strong>Muchas empresas emplean el marketing multicanal.<\/strong> A menudo, suelen obtener buenos resultados. Sin embargo,\u00a0 seg\u00fan datos de Forbes,\u00a0 aquellas que se han cambiado a la soluci\u00f3n omnicanal han multiplicado sus ventas considerablemente.<\/p>\n<p>El marketing omnicanal busca integrar y asegurar la comunicaci\u00f3n de los consumidores con la marca en todos los canales que esta utiliza. El objetico es que el proceso de compra fluya de forma natural en las distintas plataformas, aplicaciones o tiendas offline y online. <strong>Estas son algunas de las muchas ventajas del marketing omnicanal:<\/strong><\/p>\n<div id=\"attachment_8670\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8670\" class=\"size-full wp-image-8670\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2-900x600.jpg 900w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-8670\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>1.- Los consumidores eligen el canal de su preferencia para interactuar con la marca.<\/strong> Cada persona es distinta y por lo tanto tienen diferentes gustos a la hora de conectar. Algunos prefieren hacer compras directamente en una web, desde una aplicaci\u00f3n, en la tienda f\u00edsica, comunicarse v\u00eda email o v\u00eda WhatsApp. As\u00ed que poner a disposici\u00f3n de potenciales clientes distintas formas para comunicarse con la marca aumenta las probabilidades de cerrar una venta exitosa.<\/p>\n<p><strong>2.- Permite brindar un servicio adaptado a cada canal.<\/strong> Tener distintos canales para promocionar y vender productos o servicios ofrece la ventaja de desarrollar estrategias diferentes para cada canal. Optimizar la experiencia en cada uno, pero que al mismo tiempo se complementen.<\/p>\n<p>Por ejemplo, se puede ofrecer descuentos por compras en la p\u00e1gina web que pueden ser canjeados en la tienda f\u00edsica. O promocionar en la tienda f\u00edsica o en las redes sociales ofertas de productos validos por compras en la aplicaci\u00f3n.<\/p>\n<p>El marketing omnicanal tambi\u00e9n permite conectar con la audiencia a trav\u00e9s de un mismo contenido, pero ofrecido en formatos distintos seg\u00fan\u00a0 el estilo de cada plataforma.<\/p>\n<div id=\"attachment_8672\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8672\" class=\"size-full wp-image-8672\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-3.jpg\" alt=\"\" width=\"960\" height=\"639\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-3.jpg 960w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-3-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-3-768x511.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-3-900x600.jpg 900w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-8672\" class=\"wp-caption-text\">Foto: Pixabay.com<\/p><\/div>\n<p><strong>3.- Atenci\u00f3n personalizada.<\/strong> Contar con un servicio de Chat en l\u00ednea o incluir un link en cualquiera de las plataformas que los lleve a un chat de WhatsApp es valorado por los consumidores. Esto permitir\u00e1 a los potenciales clientes aclarar dudas sobre un producto o su existencia. Del mismo modo ofrecer un servicio post venta que informe v\u00eda email o WhatsApp el estado de envi\u00f3 de un producto transmite confianza.<\/p>\n<p><strong>4.- Ayuda a la marca a conocer las necesidades del buyer persona.<\/strong> De acuerdo a las interacciones en cada canal se puede recopilar las preferencias del p\u00fablico objetivo, segmentar y dise\u00f1ar estrategias de marketing m\u00e1s eficientes que aumenten las tasas de conversi\u00f3n.<\/p>\n<p><strong>Expertos en el Dise\u00f1o de p\u00e1ginas web en Valencia, como Estudio Andreoli, se adecuan a las nuevas tecnolog\u00edas.<\/strong> Estos especialistas brindan un servicio completo para el acompa\u00f1amiento en el <a href=\"https:\/\/www.andreoliestudio.com\/consultoria-estrategica-de-marketing-digital\/\">marketing digital<\/a> de una marca. Asesorarse con este tipo de empresas es una buena idea para mejorar la rentabilidad del negocio.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda marca busca fidelizar a sus clientes. Para ello es indispensable ofrecer una experiencia \u00f3ptima durante todo el proceso de compra. En el marketing multicanal los consumidores tienen una experiencia&#8230;<\/p>\n","protected":false},"author":1001014,"featured_media":8670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[322,778,335,776,785,585,314,305,433,786,455,229,394,783,329,784,356,395,323,358,137,381],"class_list":{"0":"post-8667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-aplicaciones","9":"tag-buyer","10":"tag-clientes","11":"tag-conversion","12":"tag-digitel","13":"tag-disenodepaginaswebenvalencia","14":"tag-empresas","15":"tag-espana","16":"tag-estrategias","17":"tag-forbes","18":"tag-marcas","19":"tag-marketing","20":"tag-marketingdigital","21":"tag-multicanal","22":"tag-negocios","23":"tag-omnicanal","24":"tag-paginasweb","25":"tag-publicidad","26":"tag-redessociales","27":"tag-tecnologias","28":"tag-valencia","29":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web<\/title>\n<meta name=\"description\" content=\"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web\" \/>\n<meta property=\"og:description\" content=\"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Estudio Andreoli\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helloandreoli\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T12:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-04T05:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Estudio Andreoli Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helloandreoli\" \/>\n<meta name=\"twitter:site\" content=\"@helloandreoli\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estudio Andreoli Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\"},\"author\":{\"name\":\"Estudio Andreoli Editor\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/8610af0351c77db56d2b52a74839d7e8\"},\"headline\":\"Ventajas de pasar de la estrategia multicanal a omnicanal\",\"datePublished\":\"2022-07-29T12:00:47+00:00\",\"dateModified\":\"2022-08-04T05:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\",\"keywords\":[\"Aplicaciones\",\"Buyer\",\"Clientes\",\"Conversi\u00f3n\",\"Digitel\",\"Dise\u00f1odeP\u00e1ginasWebenValencia\",\"Empresas\",\"Espa\u00f1a\",\"Estrateg\u00edas\",\"Forbes\",\"Marcas\",\"marketing\",\"MarketingDigital\",\"Multicanal\",\"Negocios\",\"Omnicanal\",\"P\u00e1ginasWeb\",\"Publicidad\",\"RedesSociales\",\"Tecnolog\u00edas\",\"valencia\",\"Ventas\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\",\"url\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\",\"name\":\"Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web\",\"isPartOf\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\",\"datePublished\":\"2022-07-29T12:00:47+00:00\",\"dateModified\":\"2022-08-04T05:57:18+00:00\",\"description\":\"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage\",\"url\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\",\"contentUrl\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg\",\"width\":960,\"height\":640,\"caption\":\"Foto: Pixabay.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andreoliestudio.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ventajas de pasar de la estrategia multicanal a omnicanal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#website\",\"url\":\"https:\/\/www.andreoliestudio.com\/\",\"name\":\"Estudio de dise\u00f1o gr\u00e1fico en Valencia, Branding | Andreoli Estudio\",\"description\":\"Estudio de dise\u00f1o gr\u00e1fico, Branding, Dise\u00f1o de p\u00e1ginas web en Valencia\",\"publisher\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/#organization\"},\"alternateName\":\"Andreoli\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andreoliestudio.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#organization\",\"name\":\"Andreoli Estudio\",\"alternateName\":\"Andreoli\",\"url\":\"https:\/\/www.andreoliestudio.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/08\/favicon-andreoli-estudio.jpg\",\"contentUrl\":\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/08\/favicon-andreoli-estudio.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Andreoli Estudio\"},\"image\":{\"@id\":\"https:\/\/www.andreoliestudio.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/helloandreoli\",\"https:\/\/x.com\/helloandreoli\",\"http:\/\/es.linkedin.com\/in\/andreolistefano\",\"https:\/\/www.youtube.com\/user\/helloandreoli\",\"https:\/\/www.instagram.com\/estudioandreoli\/\",\"https:\/\/www.behance.net\/andreoli\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/8610af0351c77db56d2b52a74839d7e8\",\"name\":\"Estudio Andreoli Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2b524cc2b77f4d0e167db7406085ed440da042e0f6b3a8877a43f86c1fb5734?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2b524cc2b77f4d0e167db7406085ed440da042e0f6b3a8877a43f86c1fb5734?s=96&d=mm&r=g\",\"caption\":\"Estudio Andreoli Editor\"},\"url\":\"https:\/\/www.andreoliestudio.com\/en\/noticias\/author\/nadia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web","description":"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/","og_locale":"en_US","og_type":"article","og_title":"Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web","og_description":"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.","og_url":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/","og_site_name":"Estudio Andreoli","article_publisher":"https:\/\/www.facebook.com\/helloandreoli","article_published_time":"2022-07-29T12:00:47+00:00","article_modified_time":"2022-08-04T05:57:18+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg","type":"image\/jpeg"}],"author":"Estudio Andreoli Editor","twitter_card":"summary_large_image","twitter_creator":"@helloandreoli","twitter_site":"@helloandreoli","twitter_misc":{"Written by":"Estudio Andreoli Editor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#article","isPartOf":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/"},"author":{"name":"Estudio Andreoli Editor","@id":"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/8610af0351c77db56d2b52a74839d7e8"},"headline":"Ventajas de pasar de la estrategia multicanal a omnicanal","datePublished":"2022-07-29T12:00:47+00:00","dateModified":"2022-08-04T05:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/"},"wordCount":536,"commentCount":0,"publisher":{"@id":"https:\/\/www.andreoliestudio.com\/#organization"},"image":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg","keywords":["Aplicaciones","Buyer","Clientes","Conversi\u00f3n","Digitel","Dise\u00f1odeP\u00e1ginasWebenValencia","Empresas","Espa\u00f1a","Estrateg\u00edas","Forbes","Marcas","marketing","MarketingDigital","Multicanal","Negocios","Omnicanal","P\u00e1ginasWeb","Publicidad","RedesSociales","Tecnolog\u00edas","valencia","Ventas"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/","url":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/","name":"Marketing multicanal | Andreoli Estudio\u2122 Dise\u00f1o web","isPartOf":{"@id":"https:\/\/www.andreoliestudio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage"},"image":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg","datePublished":"2022-07-29T12:00:47+00:00","dateModified":"2022-08-04T05:57:18+00:00","description":"Marketing multicanal. Los consumidores tienen una experiencia de compra dividida cuando pasan de un canal a otro.","breadcrumb":{"@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#primaryimage","url":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg","contentUrl":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal-2.jpg","width":960,"height":640,"caption":"Foto: Pixabay.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.andreoliestudio.com\/noticias\/ventajas-de-pasar-de-la-estrategia-multicanal-a-omnicanal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andreoliestudio.com\/en\/"},{"@type":"ListItem","position":2,"name":"Ventajas de pasar de la estrategia multicanal a omnicanal"}]},{"@type":"WebSite","@id":"https:\/\/www.andreoliestudio.com\/#website","url":"https:\/\/www.andreoliestudio.com\/","name":"Estudio de dise\u00f1o gr\u00e1fico en Valencia, Branding | Andreoli Estudio","description":"Estudio de dise\u00f1o gr\u00e1fico, Branding, Dise\u00f1o de p\u00e1ginas web en Valencia","publisher":{"@id":"https:\/\/www.andreoliestudio.com\/#organization"},"alternateName":"Andreoli","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andreoliestudio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.andreoliestudio.com\/#organization","name":"Andreoli Estudio","alternateName":"Andreoli","url":"https:\/\/www.andreoliestudio.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andreoliestudio.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/08\/favicon-andreoli-estudio.jpg","contentUrl":"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/2024\/08\/favicon-andreoli-estudio.jpg","width":1080,"height":1080,"caption":"Andreoli Estudio"},"image":{"@id":"https:\/\/www.andreoliestudio.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/helloandreoli","https:\/\/x.com\/helloandreoli","http:\/\/es.linkedin.com\/in\/andreolistefano","https:\/\/www.youtube.com\/user\/helloandreoli","https:\/\/www.instagram.com\/estudioandreoli\/","https:\/\/www.behance.net\/andreoli"]},{"@type":"Person","@id":"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/8610af0351c77db56d2b52a74839d7e8","name":"Estudio Andreoli Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andreoliestudio.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2b524cc2b77f4d0e167db7406085ed440da042e0f6b3a8877a43f86c1fb5734?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2b524cc2b77f4d0e167db7406085ed440da042e0f6b3a8877a43f86c1fb5734?s=96&d=mm&r=g","caption":"Estudio Andreoli Editor"},"url":"https:\/\/www.andreoliestudio.com\/en\/noticias\/author\/nadia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/posts\/8667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/users\/1001014"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/comments?post=8667"}],"version-history":[{"count":1,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/posts\/8667\/revisions"}],"predecessor-version":[{"id":8674,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/posts\/8667\/revisions\/8674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/media\/8670"}],"wp:attachment":[{"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/media?parent=8667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/categories?post=8667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andreoliestudio.com\/en\/wp-json\/wp\/v2\/tags?post=8667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}