{"id":8614,"date":"2022-07-21T14:00:07","date_gmt":"2022-07-21T12:00:07","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8614"},"modified":"2022-07-25T20:53:19","modified_gmt":"2022-07-25T18:53:19","slug":"las-metricas-clave-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/las-metricas-clave-del-marketing-digital\/","title":{"rendered":"Las m\u00e9tricas clave del marketing digital"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Para saber si una estrategia de marketing digital es efectiva hay que analizar ciertos datos. Para ello existen las denominadas m\u00e9tricas. Estas permiten conocer la efectividad de las acciones publicitarias de una marca. Son diversos los datos que se miden y cada uno de ellos es determinante para la toma de decisiones.<\/strong><\/p>\n

Las m\u00e9tricas se expresan num\u00e9ricamente.<\/strong> Estos valores dan indicativos para comparar y calcular la eficacia estrat\u00e9gica empleada. Cada canal o medio digital tiene sus propias valoraciones. Por ello es importante conocerlos a profundidad y saber cu\u00e1les m\u00e9tricas son imprescindibles para saber si se hizo el trabajo correctamente. Si se cumplieron los objetivos y que cambios o no efectuar. En el mundo digital a estos indicadores se les llama KPIs (Key Performance Indicator).<\/p>\n

Como ya se se\u00f1al\u00f3 el tipo de m\u00e9trica depender\u00e1 del canal digital usado.<\/strong> Aqu\u00ed se hallan p\u00e1ginas web, redes sociales, canales pagos, etc. Los tipos m\u00e1s comunes son:<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

M\u00e9tricas de social media.<\/strong> Miden las campa\u00f1as que se lanzan en redes sociales (Instagram, Facebook, Twitter, TikTok, etc.) aqu\u00ed se buscan datos como viralidad, interacci\u00f3n, share, entre otros.<\/p>\n

M\u00e9trica para el tr\u00e1fico web.<\/strong> Aqu\u00ed se buscan cuantificar las visitas de la p\u00e1gina web, rebote, post vistos, usuarios, etc.<\/p>\n

M\u00e9tricas PPC.<\/strong> Aqu\u00ed se valora el resultado de una inversi\u00f3n publicitaria online, costos por clic, conversi\u00f3n, entre otros.<\/p>\n

El an\u00e1lisis de las m\u00e9tricas est\u00e1 \u00edntimamente ligado al logro de objetivos.<\/strong> Por ello es importante que estos est\u00e9n bien planteados y orientados. De esta manera, se sabe si se va en la direcci\u00f3n correcta o no. Aqu\u00ed algunos tipos de m\u00e9tricas clave en el marketing digital:<\/p>\n

1.- Visitantes.<\/strong> El n\u00famero de visitantes de una web determina si hay un impacto o no en las estrategias de marketing. Aqu\u00ed se establecen comparaciones entre periodos, adem\u00e1s de la efectividad de las p\u00e1ginas y su contenido publicado.\u00a0 Las p\u00e1ginas vistas, usuarios y tiempo de permanencia.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

2.- Usuarios nuevos y recurrentes.<\/strong> Cuando se calcula el porcentaje de visitantes que vuelven continuamente a la p\u00e1gina es un gran indicativo de si gusta o no.<\/p>\n

3.- Permanencia en la web.<\/strong> Cu\u00e1nto tarda un visitante en tu web o en las p\u00e1ginas y art\u00edculos es de gran ayuda. Aqu\u00ed se sabe si se cumple con la expectativa del usuario.<\/p>\n

4.- El rebote.<\/strong> Es similar a la m\u00e9trica anterior. Determina cuantas personas entran y salen inmediatamente de la web sin interactuar.<\/p>\n

5.- Edad y sexo de la audiencia.<\/strong> Esto es clave para saber si se est\u00e1 llegando al p\u00fablico objetivo de una marca. Sirve para construir el buyer.<\/p>\n

6.- Conversi\u00f3n.<\/strong> Mide el cumplimiento del objetivo trazado. Es decir, si se quer\u00eda aumentar, la interacci\u00f3n, videos, compras directas, ventas, suscripciones, etc.<\/p>\n

Expertos en el Dise\u00f1o de p\u00e1ginas web en Valencia<\/a>, como Estudio Andreoli, se adecuan a las nuevas tecnolog\u00edas<\/strong>. Estos especialistas brindan un servicio completo para el acompa\u00f1amiento en el marketing digital de una marca. Asesorarse con este tipo de empresas es una buena idea para mejorar la rentabilidad del negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para saber si una estrategia de marketing digital es efectiva hay que analizar ciertos datos. Para ello existen las denominadas m\u00e9tricas. Estas permiten conocer la efectividad de las acciones publicitarias…<\/p>\n","protected":false},"author":1001014,"featured_media":8619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[527,761,486,491,473,605,585,305,609,640,328,455,229,394,760,764,759,329,395,763,323,762,572,137,381],"class_list":{"0":"post-8614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-analisis","9":"tag-analisisdedatos","10":"tag-anuncios","11":"tag-audiencia","12":"tag-campanas","13":"tag-consumo","14":"tag-disenodepaginaswebenvalencia","15":"tag-espana","16":"tag-estadisticas","17":"tag-estrategia","18":"tag-internet","19":"tag-marcas","20":"tag-marketing","21":"tag-marketingdigital","22":"tag-medicion","23":"tag-mediosdigitales","24":"tag-metricas","25":"tag-negocios","26":"tag-publicidad","27":"tag-rebote","28":"tag-redessociales","29":"tag-traficoweb","30":"tag-usuarios","31":"tag-valencia","32":"tag-ventas"},"yoast_head":"\nM\u00e9tricas del marketing digital | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas del marketing digital. 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