{"id":8563,"date":"2022-07-08T14:00:35","date_gmt":"2022-07-08T12:00:35","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8563"},"modified":"2022-07-14T10:27:48","modified_gmt":"2022-07-14T08:27:48","slug":"como-crear-una-landing-page-efectiva","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/como-crear-una-landing-page-efectiva\/","title":{"rendered":"C\u00f3mo crear una landing page efectiva"},"content":{"rendered":"<div id=\"attachment_8566\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8566\" class=\"size-large wp-image-8566\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1-1024x683.jpeg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1-300x200.jpeg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1-768x512.jpeg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1-900x600.jpeg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-1.jpeg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8566\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p>Landing page. La mayor\u00eda de las estrategias de marketing digital que se ponen en pr\u00e1ctica en los distintos canales de comunicaci\u00f3n tienen un objetivo en com\u00fan: convertir a los usuarios. <strong>Una herramienta de mucho valor en este proceso es el uso de una landing page o p\u00e1gina de aterrizaje<\/strong>. Se trata de una p\u00e1gina web creada exclusivamente con la finalidad de convertir en leads a las personas que visiten el sitio web de una marca o negocio.<\/p>\n<p><strong>A trav\u00e9s de una landing page se ofrece un contenido \u00fatil que capte la atenci\u00f3n del consumidor.<\/strong> Una vez que el usuario se engancha deber\u00e1 proporcionar sus datos (nombre, tel\u00e9fono o correo electr\u00f3nico). Para ello la plataforma le proporcionar\u00e1 un formulario para poder acceder a la informaci\u00f3n personal.<\/p>\n<p><strong>Los lectores llegar\u00e1n a la landing page a trav\u00e9s de un anuncio u oferta espec\u00edfica que promociona una marca en su contenido.<\/strong> Se ejecuta una llamada de acci\u00f3n que lleve a la p\u00e1gina de aterrizaje donde se entregar\u00e1 mayor detalle de lo anunciado. El llamado puede ser la suscripci\u00f3n a una newsletter, acceder a un video informativo, una oferta, inscripci\u00f3n a un curso, prueba gratuita de un servicio, venta de un producto, solicitar m\u00e1s informaci\u00f3n de un art\u00edculo o servicio, etc.<\/p>\n<p>El usuario al entregar sus datos autoriza a la marca a estar en contacto a trav\u00e9s del correo electr\u00f3nico o n\u00famero de contacto. Este ser\u00e1 el momento en que la marca deber\u00e1 poner en pr\u00e1ctica una buena estrategia de inbound marketing. <strong>Para conseguir una landing page que convierta es importante tomar en cuenta estos factores:<\/strong><\/p>\n<div id=\"attachment_8564\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8564\" class=\"size-large wp-image-8564\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2-1024x682.jpg 1024w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2-300x200.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2-768x512.jpg 768w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2-900x600.jpg 900w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/Como-crear-una-landing-page-efectiva-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-8564\" class=\"wp-caption-text\">Foto: Pexels.com<\/p><\/div>\n<p><strong>1.- Definir el buyer persona a la que va dirigida la p\u00e1gina<\/strong>. Esto es indispensable para aplicar cualquier estrategia de marketing.<\/p>\n<p><strong>2.- Determinar el objetivo de la p\u00e1gina.<\/strong> Hay que establecer si se busca una conversi\u00f3n directa que lleve al usuario a ejecutar una compra o si la funci\u00f3n es conseguir una conversi\u00f3n indirecta que genere leads.<\/p>\n<p><strong>3.- Dise\u00f1ar la p\u00e1gina sin distracciones del objetivo principal.<\/strong> Por ejemplo, no se recomienda anexar varios enlaces que dirijan a los visitantes a otros sitios de la web, ya que crean confusi\u00f3n. Lo mejor es\u00a0 incluir solamente el link que lleve a la oferta promocionada.<\/p>\n<p><strong>4.- El contenido de la p\u00e1gina debe ser coherente con lo que se ofrece en el t\u00edtulo.<\/strong> Tambi\u00e9n, es necesario dejar claro el beneficio al que se accede y resaltar el provecho que le puede sacar a la oferta el usuario al suministrar sus datos en el formulario.<\/p>\n<p><strong>5.- La informaci\u00f3n requerida en la p\u00e1gina de aterrizaje debe ser breve.<\/strong> Hay que ser concisos para evitar la fuga de leads. Esto har\u00e1 que los usuarios que lleguen a la landing page no salgan sin ejecutar la acci\u00f3n. Tambi\u00e9n, hay que evitar preguntas innecesarias, por ejemplo, con solicitar el nombre y no el apellido basta.<\/p>\n<p><strong>6.- Las im\u00e1genes y botones para llamar a la acci\u00f3n deben resaltar del contenido ofrecido.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page. La mayor\u00eda de las estrategias de marketing digital que se ponen en pr\u00e1ctica en los distintos canales de comunicaci\u00f3n tienen un objetivo en com\u00fan: convertir a los usuarios&#8230;.<\/p>\n","protected":false},"author":1001014,"featured_media":8564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[486,436,321,143,585,305,640,742,455,740,394,329,741,337,572,137,381],"class_list":{"0":"post-8563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-anuncios","9":"tag-datos","10":"tag-digital","11":"tag-diseno","12":"tag-disenodepaginaswebenvalencia","13":"tag-espana","14":"tag-estrategia","15":"tag-landingpage","16":"tag-marcas","17":"tag-marketin","18":"tag-marketingdigital","19":"tag-negocios","20":"tag-ofertas","21":"tag-paginaweb","22":"tag-usuarios","23":"tag-valencia","24":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page | Crear una efectiva | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Landing page. 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