{"id":8345,"date":"2023-12-26T14:00:11","date_gmt":"2023-12-26T12:00:11","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8345"},"modified":"2024-02-12T11:46:10","modified_gmt":"2024-02-12T09:46:10","slug":"que-es-el-blended-marketing","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/que-es-el-blended-marketing\/","title":{"rendered":"Blended marketing, una eficaz combinaci\u00f3n de publicidad online y offline"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Blended Marketing. Las tendencias de consumo cada vez m\u00e1s se inclinan por las compras online. Por lo tanto, las marcas contin\u00faan potenciando sus estrategias de marketing digital para desarrollarlas en las distintas plataformas disponibles. Sin embargo, no se puede dejar a un lado las estrategias de marketing\u00a0 tradicionales.<\/strong> Todas tienen sus beneficios y son fundamentales para dar visibilidad y reconocimiento a una marca.<\/p>\n

El blended marketing es la combinaci\u00f3n de ambos m\u00e9todos de marketing (online y offline).<\/strong> A pesar de que cada estrategia se aplica de forma distinta, juntas se complementan. El Blended marketing no le da m\u00e1s valor a un solo canal, m\u00e1s bien integra las estrategias para mejorar la experiencia de los usuarios.<\/p>\n

La combinaci\u00f3n de estrategias del blended se adapta a las nuevas demandas tecnol\u00f3gicas\u00a0 y de los consumidores<\/strong>. Al mismo tiempo, \u00a0busca transmitir un mensaje coherente con el concepto y estilo de una marca. Adem\u00e1s, la informaci\u00f3n se adapta al medio que se utilice para ser difundida.<\/p>\n

 <\/p>\n

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 <\/p>\n

Uno de los principales objetivos del blended marketing es llegar a un gran n\u00famero de personas a trav\u00e9s de diversos canales. El marketing tradicional, aunque suele ser m\u00e1s costoso que el digital, genera muy buenos resultados.<\/strong><\/p>\n

La publicidad cl\u00e1sica va dirigida al p\u00fablico en general y la solemos ver por ejemplo, en las tiendas retail y supermercados. Las vallas promocionales captan la atenci\u00f3n del consumidor eficazmente en los establecimientos. Otros medios tradicionales como la televisi\u00f3n y la radio permiten un intercambio m\u00e1s personal.<\/strong><\/p>\n

Generalmente, no se utiliza la misma publicidad en las estrategias online y offline.\u00a0<\/strong> En estos casos el nivel creativo de la empresa debe ser mayor. En las estrategias digitales las campa\u00f1as se basan en la recolecci\u00f3n de datos y el comportamiento del buyer.<\/p>\n

Las estrategias digitales buscan segmentar y ampliar la comunicaci\u00f3n entre la marca y los posibles clientes. El canal m\u00e1s usado para llegar al p\u00fablico son las redes sociales.<\/strong> El alcance que ofrecen estas plataformas permite reconocer los patrones de compras.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

El marketing mixto aparte de generar mayor visibilidad de la marca, ofrece muchas otras ventajas<\/strong>. Por ejemplo, al ser multicanal tendr\u00e1 mayor impacto en relaci\u00f3n con la competencia. Permite combinar estrategias de campa\u00f1as, como promociones que inicien en l\u00ednea y terminen en el establecimiento.<\/p>\n

Estos sistemas mixtos de marketing permiten dise\u00f1ar m\u00faltiples estrategias y por lo tanto tener mayor posibilidad de concretar ventas. Tambi\u00e9n, el blended permite medir y comparar la eficacia de las distintas campa\u00f1as.<\/strong> Este punto es muy importante para dise\u00f1ar futuras campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blended Marketing. Las tendencias de consumo cada vez m\u00e1s se inclinan por las compras online. Por lo tanto, las marcas contin\u00faan potenciando sus estrategias de marketing digital para desarrollarlas en…<\/p>\n","protected":false},"author":1001014,"featured_media":13395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,131],"tags":[486,649,650,473,820,829,335,314,640,433,328,455,229,344,625,783,165,395,1441,323,518,651,381],"class_list":{"0":"post-8345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-nueva-tecnologia","9":"tag-anuncios","10":"tag-blended","11":"tag-blendedmarketing","12":"tag-campanas","13":"tag-canales","14":"tag-cine","15":"tag-clientes","16":"tag-empresas","17":"tag-estrategia","18":"tag-estrategias","19":"tag-internet","20":"tag-marcas","21":"tag-marketing","22":"tag-medios","23":"tag-mercadeo","24":"tag-multicanal","25":"tag-online","26":"tag-publicidad","27":"tag-radio","28":"tag-redessociales","29":"tag-television","30":"tag-tradicional","31":"tag-ventas"},"yoast_head":"\nBlended Marketing | Andreoli Estudio\u2122, dise\u00f1o web en Valencia<\/title>\n<meta name=\"description\" content=\"Blended Marketing. 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