{"id":8283,"date":"2022-05-23T14:00:35","date_gmt":"2022-05-23T12:00:35","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8283"},"modified":"2022-05-29T12:19:54","modified_gmt":"2022-05-29T10:19:54","slug":"funciona-el-marketing-en-tiempo-real","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/funciona-el-marketing-en-tiempo-real\/","title":{"rendered":"\u00bfFunciona el marketing en tiempo real?"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Marketing en tiempo real. Las redes sociales suelen ser el canal ideal de las marcas para poner en pr\u00e1ctica nuevas estrategias de marketing digital<\/a><\/strong>. El f\u00e1cil acceso a las plataformas a trav\u00e9s de los m\u00f3viles hace que las personas dediquen gran tiempo a este medio.\u00a0 Adem\u00e1s, las redes sociales son el escenario perfecto para hacer viral alguna noticia o evento.<\/p>\n

El impacto que crea una noticia se puede medir por la reacci\u00f3n que genera en los usuarios.<\/strong> Se analiza seg\u00fan la cantidad de comentarios o las veces que se comparte dicha informaci\u00f3n. Es en ese momento, cuando una marca que quiere realizar marketing en tiempo real emplea alguna estrategia publicitaria en sus canales haciendo menci\u00f3n al suceso.<\/p>\n

El real time marketing (marketing en tiempo real) a diferencia del marketing tradicional no se planifica<\/strong>. Son acciones que se toman en el momento en relaci\u00f3n a un acontecimiento relevante.\u00a0 La estrategia consiste en reaccionar ante eventos que son tendencia com\u00fanmente en las redes sociales.<\/p>\n

La forma de aprovechar el marketing en tiempo real o real time marketing es hacer publicidad a la marca de forma discreta y no invasiva<\/strong>. Esto significa dar mayor importancia al tema tendencia. El objetivo principal es crear interacci\u00f3n con el p\u00fablico y a la vez lograr posicionar a la marca dentro de la red. El tiempo de reacci\u00f3n debe ser r\u00e1pido. Las opiniones en las redes sociales cambian en muy poco tiempo.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Esta estrategia de marketing da muy buenos resultados cuando es aplicada correcta y oportunamente.<\/strong> Las marcas que utilizan el marketing en tiempo real deben contar con un equipo creativo de social media que se encargue de estar al d\u00eda con las tendencias. Que est\u00e9n preparados para aportar contenidos \u00fanicos y relevantes en corto tiempo.<\/p>\n

Esta estrategia debe \u00a0ser capaz de brindar respuestas r\u00e1pidas a la audiencia que interact\u00faa con la marca. La plataforma m\u00e1s usada para esta herramienta es Twitter<\/strong>. En esta red los usuarios est\u00e1n constantemente interactuando en tiempo real. Lo hacen \u00a0a trav\u00e9s de mensajes, lo que facilita captar su atenci\u00f3n.<\/p>\n

El marketing en tiempo real otorga muchas ventajas.\u00a0<\/strong> Se pueden aprovechar temas en tendencia para crear campa\u00f1as gr\u00e1ficas creativas o escritas con las que la audiencia est\u00e1 m\u00e1s propensa a interactuar. Las marcas son m\u00e1s relevantes en las redes y se diferencian de la competencia.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

A menudo,\u00a0 la din\u00e1mica de interacci\u00f3n inmediata suele tener un estilo fresco o humor\u00edstico.<\/strong> Este ambiente relajado crea una relaci\u00f3n m\u00e1s cercana con el p\u00fablico objetivo. Tambi\u00e9n, permite conocer a los consumidores seg\u00fan sus reacciones y de esta forma optimizar estrategias\u00a0 futuras.<\/p>\n

Un reciente ejemplo de un buen marketing en tiempo real lo realiz\u00f3 la franquicia de comida r\u00e1pida Kentucky en Espa\u00f1a.<\/strong> Lanz\u00f3 una campa\u00f1a a trav\u00e9s de la plataforma twitter\u00a0 basada en la tormenta de polvo sahariana que cubri\u00f3 al pa\u00eds en marzo. La marca anim\u00f3 a los espa\u00f1oles a pintar el logo de KFC con sus manos en sus autos empolvados. \u00bfLa recompensa? Recibir dos tiras de pollo originales gratis en cualquiera de los 76 restaurantes de Kentucky Auto en toda la naci\u00f3n. KFC recolect\u00f3 m\u00e1s de 9,5 millones de impresiones, 740.350 interacciones en las primeras 48 horas y logr\u00f3 que m\u00e1s de 1000 espa\u00f1oles acudieran al llamado.<\/p>\n

Expertos en el dise\u00f1o de p\u00e1ginas web en Valencia,<\/a> como Estudio Andreoli, se adecuan a las nuevas tecnolog\u00edas.<\/strong> Estos especialistas brindan un servicio completo para el acompa\u00f1amiento en el marketing digital<\/a> de una marca. Asesorarse con este tipo de empresas es una buena idea para mejorar la rentabilidad del negocio.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing en tiempo real. Las redes sociales suelen ser el canal ideal de las marcas para poner en pr\u00e1ctica nuevas estrategias de marketing digital. El f\u00e1cil acceso a las plataformas…<\/p>\n","protected":false},"author":1001014,"featured_media":8284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[321,585,314,305,433,571,328,455,229,624,344,625,329,395,626,323,482,137,381,147],"class_list":{"0":"post-8283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-digital","9":"tag-disenodepaginaswebenvalencia","10":"tag-empresas","11":"tag-espana","12":"tag-estrategias","13":"tag-interaccion","14":"tag-internet","15":"tag-marcas","16":"tag-marketing","17":"tag-marketingentiemporeal","18":"tag-medios","19":"tag-mercadeo","20":"tag-negocios","21":"tag-publicidad","22":"tag-realtimemarketing","23":"tag-redessociales","24":"tag-tiemporeal","25":"tag-valencia","26":"tag-ventas","27":"tag-web"},"yoast_head":"\nMarketing en tiempo real | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Marketing en tiempo real. 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