{"id":8228,"date":"2022-05-13T14:00:45","date_gmt":"2022-05-13T12:00:45","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8228"},"modified":"2022-05-21T17:42:37","modified_gmt":"2022-05-21T15:42:37","slug":"marketing-digital-la-alternativa-para-potenciar-el-turismo","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/marketing-digital-la-alternativa-para-potenciar-el-turismo\/","title":{"rendered":"Marketing digital, la alternativa para potenciar el turismo\u00a0"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

A la hora de hacer turismo un 90,16% de espa\u00f1oles emplean medios digitales para planificar sus viajes<\/strong>. Esta importante cifra publicada por Evercom \u00a0y la Universidad Complutense de Madrid, define la tendencia en materia publicitaria para el sector del turismo en Espa\u00f1a. Los datos son parte de un estudio denominado \u201cLo que nos une es m\u00e1s que lo que nos separa: tendencias y h\u00e1bitos del consumidor en la nueva era\u201d.<\/p>\n

El marketing digital<\/a> se ha convertido en un factor fundamental para informarse, reservar o contratar servicios tur\u00edsticos.<\/strong> El contenido online que genera este sector es que el que atrae a los usuarios y les lleva a tomar decisiones. Incluso, la investigaci\u00f3n se\u00f1ala que hay una dependencia digital en este nicho. La premisa parte de una encuesta que arroja que 73,33% \u00a0de las personas usan las p\u00e1ginas web<\/a> de las empresas o marcas para reservar o acceder a informaci\u00f3n. Tal es el caso de los hoteles, aerol\u00edneas o agencias de viaje, entre otros.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Es por ello que la industria del turismo apuesta a la digitalizaci\u00f3n entre sus estrategias.<\/strong> Posicionar la marca local en Google es parte de los objetivos. Para conseguirlo hay una mayor predisposici\u00f3n a invertir en web y en medios espec\u00edficos que se relacionen a \u00e1reas concretas de inter\u00e9s (ciudad-regi\u00f3n-pueblo).\u00a0 Es as\u00ed como se nota un alza en la creaci\u00f3n de web de noticias, blogs<\/a> y portales locales con contenido relacionado.<\/p>\n

Alex Serrano, consultor SEO de Publisuites, que para tener \u00e9xito hay que cuidar el contenido.<\/strong> \u201cEs importante considerar una buena frecuencia de publicaci\u00f3n de este contenido local, sin olvidar nunca la calidad de los textos. Adem\u00e1s, \u00a0hay que encontrar webs donde publicar los art\u00edculos que tengan afinidad geogr\u00e1fica para que los enlaces tengan mayor sentido a nivel local. De esta manera ser\u00e1 m\u00e1s sencillo aparecer en las primeras posiciones de las SERP de Google en las b\u00fasquedas locales\u201d, explica.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Por otro lado, el an\u00e1lisis de Evercom destaca el papel de las redes sociales en el turismo.<\/strong> \u201c29,72% de los espa\u00f1oles ya eligen las redes para informarse y realizar sus reservas de viajes. En ese sentido, no podemos perder de vista la importancia que ha adquirido Instagram, que ha comenzado a posicionarse como un canal de reserva relevante\u201d, se\u00f1ala la encuesta.<\/p>\n

Seg\u00fan un informe presentado por Publisuites, en el 2021 el turismo espa\u00f1ol se encontr\u00f3 entre las primeras cinco categor\u00edas que gener\u00f3 mayor venta de post. Esto indica que las marcas apuestan por el SEO y contenido digital local.<\/strong><\/p>\n

Expertos en el Dise\u00f1o de p\u00e1ginas web en Valencia<\/a>, como Estudio Andreoli, se adecuan a las nuevas tecnolog\u00edas. Estos especialistas brindan un servicio completo para el acompa\u00f1amiento en el marketing digital<\/a> de una marca.<\/strong> Asesorarse con este tipo de empresas es una buena idea para mejorar la rentabilidad del negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

A la hora de hacer turismo un 90,16% de espa\u00f1oles emplean medios digitales para planificar sus viajes. Esta importante cifra publicada por Evercom \u00a0y la Universidad Complutense de Madrid, define…<\/p>\n","protected":false},"author":1001014,"featured_media":8229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[590,527,321,339,336,314,594,305,432,595,589,249,587,507,229,394,447,165,593,591,192,395,597,323,592,179,372,586,596,137,588,147],"class_list":{"0":"post-8228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-aerolineas","9":"tag-analisis","10":"tag-digital","11":"tag-digitalizacion","12":"tag-disenowebenvalencia","13":"tag-empresas","14":"tag-encuesta","15":"tag-espana","16":"tag-estudio","17":"tag-evercom","18":"tag-hoteles","19":"tag-instagram","20":"tag-local","21":"tag-marca","22":"tag-marketing","23":"tag-marketingdigital","24":"tag-mercado","25":"tag-online","26":"tag-operadores","27":"tag-paseos","28":"tag-posicionamiento","29":"tag-publicidad","30":"tag-publisuites","31":"tag-redessociales","32":"tag-reservas","33":"tag-seo","34":"tag-servicios","35":"tag-turismo","36":"tag-universidadcomplutensedemadrid","37":"tag-valencia","38":"tag-viajes","39":"tag-web"},"yoast_head":"\nTurismo y marketing digital | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Turismo. 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