{"id":8054,"date":"2022-04-20T14:00:50","date_gmt":"2022-04-20T12:00:50","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=8054"},"modified":"2022-04-23T17:32:57","modified_gmt":"2022-04-23T15:32:57","slug":"los-crm-mas-usados-sus-pro-y-sus-contra","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/los-crm-mas-usados-sus-pro-y-sus-contra\/","title":{"rendered":"Los CRM m\u00e1s usados, sus pro y sus contra"},"content":{"rendered":"
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Foto: Pixabay.com<\/p><\/div>\n

CRM. El concepto de Customer Relationship Management (CRM) cobra mayor auge.<\/strong> La herramienta\u00a0 que surgi\u00f3 en el a\u00f1o 2000 cada vez m\u00e1s forma parte de las estrategias de marketing de cualquier empresa.\u00a0 Compa\u00f1\u00edas emergentes, Aut\u00f3nomos o Pymes dan mayor\u00a0 importancia a la experiencia del cliente. La gran variedad de plataformas de CRM existentes en el mercado ofrecen herramientas que simplifican las tareas de las empresas para conseguir leads m\u00e1s efectivos.<\/p>\n

Las plataformas CRM rastrean, almacenan y administran todo tipo de informaci\u00f3n de compradores actuales y potenciales clientes que interact\u00faan con una empresa.<\/strong> Datos que le permitan a la compa\u00f1\u00eda hacer seguimiento y segmentaci\u00f3n de clientela para potenciar las ventas.\u00a0 Recoge informaci\u00f3n como emails, direcci\u00f3n, n\u00famero de tel\u00e9fono, historial de visitas a la web o RRSS, compras y preferencias, entre otros.<\/p>\n

Un buen CRM adem\u00e1s de cumplir con las funciones b\u00e1sicas (administrar datos y llevar historial de interacciones) debe ser capaz de aumentar el capital de la empresa, captar nuevos leads y dar las proyecciones de futuras ventas.\u00a0 Para la gesti\u00f3n de las relaciones con los clientes hay dos tipos de software. CRM local (CRM On Premise) que se instala en una servidor f\u00edsico y el CRM en la nube (CRM Cloud ) que es el m\u00e1s utilizado ya que se puede acceder desde cualquier lugar y dispositivo.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Algunas plataformas especializadas en CRM son:<\/h3>\n

– Pipedrive.<\/strong> Es una plataforma muy recomendada, dise\u00f1ada para Pymes. Tiene buen record de cierres de ventas. Cuenta con herramientas avanzadas como chatbots para sitios web. Entre los Pro destaca que es de interfaz sencilla y tiene App para m\u00f3viles. Como contra, tiene escasas opciones de personalizaci\u00f3n.<\/p>\n

– Salesforce.<\/strong>\u00a0 Es una soluci\u00f3n de CRM en la nube muy utilizada en Espa\u00f1a y el mundo. El crecimiento reportado por los usuarios en bastante bueno (27%). Salesforce es utilizado por peque\u00f1as, medianas y grandes empresas. Como Pros resaltan las amplias opciones de personalizaci\u00f3n y funciones avanzadas. Un contra ser\u00eda que se requiere de conocimiento previo para manejar el software.<\/p>\n

– Hubspot.<\/strong> Es un CRM basado en la nube enfocado para Pymes y que permite a\u00f1adir Apps de terceros. Como pros es de interfaz f\u00e1cil y software simple. Tiene en contra que est\u00e1 dise\u00f1ada solo para negocios peque\u00f1os, carece de funciones avanzadas y pocas alternativas de personalizaci\u00f3n.<\/p>\n

Otras Plataformas muy completas que ofrecen CRM son:<\/strong><\/p>\n

    \n
  • Zoho CRM.<\/strong> Gesti\u00f3n de marketing, ventas y soporte.<\/li>\n
  • Zendesk.<\/strong> Este Software es flexible y adaptable para cualquier tipo de empresa.<\/li>\n
  • Holded.<\/strong> Software de gesti\u00f3n de empresas que incluye CRM.<\/li>\n
  • \u00a0Microsoft Dynamics 365.<\/strong> Es la soluci\u00f3n ERP y CRM en la nube de Microsoft.<\/li>\n<\/ul>\n

    Andreoli Estudio es una boutique especializada en el marketing digital.<\/strong> Estos expertos en el dise\u00f1o de tiendas online en Valencia pueden ofrecerle un servicio garantizado. Aqu\u00ed les dar\u00e1n la asesor\u00eda y acompa\u00f1amiento indicado para su empresa en el mundo tecnol\u00f3gico.<\/p>\n","protected":false},"excerpt":{"rendered":"

    CRM. El concepto de Customer Relationship Management (CRM) cobra mayor auge. La herramienta\u00a0 que surgi\u00f3 en el a\u00f1o 2000 cada vez m\u00e1s forma parte de las estrategias de marketing de…<\/p>\n","protected":false},"author":1001014,"featured_media":7657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,445,131],"tags":[430,335,241,333,321,314,305,320,328,394,393,423,137,381],"class_list":{"0":"post-8054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-noticias","9":"category-nueva-tecnologia","10":"tag-asesoria","11":"tag-clientes","12":"tag-consejos","13":"tag-crm","14":"tag-digital","15":"tag-empresas","16":"tag-espana","17":"tag-herramientas","18":"tag-internet","19":"tag-marketingdigital","20":"tag-plataforma","21":"tag-software","22":"tag-valencia","23":"tag-ventas"},"yoast_head":"\nCRM | Los m\u00e1s usados | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"CRM. 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