{"id":7976,"date":"2022-03-22T14:00:39","date_gmt":"2022-03-22T12:00:39","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=7976"},"modified":"2022-04-03T18:50:46","modified_gmt":"2022-04-03T16:50:46","slug":"colores-y-las-empresas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/colores-y-las-empresas\/","title":{"rendered":"Colores y las empresas"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Color. Uno de los elementos a tener en cuenta al momento de constituir una empresa es la elecci\u00f3n del color. El color corporativo que representar\u00e1 la imagen de la empresa debe ser parte\u00a0 de las estrategias de la marca para conseguir sus objetivos<\/strong>. Est\u00e1 demostrado cient\u00edficamente que los colores transmiten emociones y reacciones en las personas. En el marketing el color est\u00e1 presente en cada elemento que da a conocer una marca. Desde el logo, im\u00e1genes de publicidad o p\u00e1gina web por ejemplo.<\/p>\n

A trav\u00e9s del dise\u00f1o y el color se crea la identidad de una marca<\/strong>. Esto la va a diferenciar de la competencia. Para seleccionar el color adecuado se deben tener en cuenta los valores y el mensaje que desea transmitir \u00a0la empresa. De esta manera se captar\u00e1 la atenci\u00f3n del p\u00fablico al que se quiere llegar.<\/p>\n

Basarse en estudios de la psicolog\u00eda de los colores facilitar\u00e1 determinar a qu\u00e9 tipo de colores son m\u00e1s receptivos los usuarios seg\u00fan su g\u00e9nero o edad. Conocer el significado de los colores es una herramienta que permitir\u00e1 optimizar la imagen de la marca si genera las emociones adecuadas.<\/strong><\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

A continuaci\u00f3n el significado de los colores m\u00e1s utilizados en el marketing:<\/h3>\n

Rojo: <\/strong>est\u00e1 asociado a emociones fuertes como el amor, el enojo o el peligro. Es un color que capta de inmediato la atenci\u00f3n del consumidor. Generalmente se usa para promocionar ofertas. Es com\u00fan verlo en empresas de alimentos, bebidas o entretenimiento.<\/p>\n

Azul:<\/strong> este color transmite muchas emociones como la calma, seguridad, salud, limpieza y honestidad. Es frecuente verlo en empresas de belleza, salud, entidades bancarias, aseguradoras, aerol\u00edneas, etc.<\/p>\n

Amarillo: <\/strong>representa calidez, brillo, riquezas, energ\u00eda y felicidad. Es un color muy llamativo por lo que debe usarse moderadamente. Lo utilizan empresas de distintas \u00e1reas o servicios.<\/p>\n

Naranja:<\/strong> este color hace referencia a lo positivo, el entusiasmo, la felicidad y el optimismo. Es generalmente empleado en compa\u00f1\u00edas de entretenci\u00f3n, ocio, diversi\u00f3n o que pretenden trasmitir cercan\u00eda.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Verde:<\/strong> este color se relaciona con lo natural, la ecolog\u00eda, el progreso, la juventud, la educaci\u00f3n y la creatividad. Lo utilizan marcas vinculadas a la educaci\u00f3n, el arte, los productos ecol\u00f3gicos, etc.<\/p>\n

Rosa: <\/strong>asociado a lo delicado, femenino y dulce. Com\u00fanmente, se aprecia en marcas cuyo producto o servicio va dirigido al g\u00e9nero femenino.<\/p>\n

Gris: <\/strong>transmite sencillez, elegancia, exclusividad y fuerza. Este color lo utilizan marcas de veh\u00edculos, joyer\u00eda, electr\u00f3nica, etc.<\/p>\n

Negro: <\/strong>este color como el gris representa elegancia y poder. Es usado frecuentemente en marcas de alta categor\u00eda.<\/p>\n

Antes de escoger los colores y el dise\u00f1o de una marca es fundamental asesorarse con expertos como Estudio Andreoli<\/a><\/strong>. Estos especialistas\u00a0 brindan\u00a0 un servicio completo de asesor\u00eda y dise\u00f1o de tiendas online en Valencia<\/a>, marketing y mucho m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Color. Uno de los elementos a tener en cuenta al momento de constituir una empresa es la elecci\u00f3n del color. El color corporativo que representar\u00e1 la imagen de la empresa…<\/p>\n","protected":false},"author":1001014,"featured_media":7972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[430,225,143,385,400,305,433,507,229,329,198,395,137,381],"class_list":{"0":"post-7976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-asesoria","9":"tag-color","10":"tag-diseno","11":"tag-disenodetiendasonline","12":"tag-e-commerce","13":"tag-espana","14":"tag-estrategias","15":"tag-marca","16":"tag-marketing","17":"tag-negocios","18":"tag-productos","19":"tag-publicidad","20":"tag-valencia","21":"tag-ventas"},"yoast_head":"\nColor corporativo y su significado | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Color corporativo. 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