{"id":7781,"date":"2022-02-05T14:00:24","date_gmt":"2022-02-05T12:00:24","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=7781"},"modified":"2022-03-01T21:57:52","modified_gmt":"2022-03-01T19:57:52","slug":"diferencias-entre-woocommerce-magento-prestashop-y-shopify","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/diferencias-entre-woocommerce-magento-prestashop-y-shopify\/","title":{"rendered":"Diferencias entre Woocommerce, Magento, Prestashop y Shopify"},"content":{"rendered":"
\"\"

Foto: Pixabay.com<\/p><\/div>\n

Para crear una tienda online<\/a> el mercado tecnol\u00f3gico ofrece diversas plataformas. Las m\u00e1s populares son Woocommerce, Magento, Prestashop y Shopifi.<\/strong> Cada una de ellas tiene sus particularidades y est\u00e1n orientadas a proyectos de diferentes envergaduras. Ac\u00e1 mostramos en qu\u00e9 consiste cada una y sus diferencias m\u00e1s resaltantes. <\/span><\/p>\n

Igualmente, vale destacar que es importante buscar asesor\u00eda especializada antes de tomar decisiones. Estudio Andreoli\u00a0 <\/span><\/a>ofrece un completo servicio para la creaci\u00f3n y <\/span>dise\u00f1o de tiendas online<\/a> en Valencia<\/span>. <\/span><\/p>\n

Woocommerce<\/span><\/b><\/p>\n

Es un plugin gratuito y sencillo desarrollado por la empresa Woothemes (aunque pertenece a Automattic). \u00a0<\/span>Est\u00e1 especialmente creado para quienes desarrollaron su web con WordPress<\/strong>. Ofrece todas las funcionalidades de una tienda online en esa plataforma. Con su instalaci\u00f3n se puede crear un e-commerce con todos los beneficios de WordPress.<\/span><\/p>\n

Est\u00e1 pensado para proyectos peque\u00f1os, pero es posible crear proyectos medianos con gran cantidad de productos.\u00a0 <\/span>Tiene la facilidad de incluir un blog dentro de la p\u00e1gina web sin problemas.<\/strong> Con Magento, Shopify o Prestashop es necesario contar con dos gestores para incluir un blog de WordPress. <\/span><\/p>\n

Sus e-commerce son responsive, es decir, que la tienda se adaptar\u00e1 a todas las pantallas y dispositivos existentes. Este punto es muy importante ya que cada vez son m\u00e1s los usuarios que utilizan sus dispositivos m\u00f3viles para efectuar sus compras.<\/strong><\/span><\/p>\n

Magento<\/span><\/b><\/p>\n

Esta herramienta requiere conocimientos espec\u00edficos para su manejo e instalaci\u00f3n. Son much\u00edsimas las opciones de configuraci\u00f3n que posee. Tiene un nivel t\u00e9cnico elevado.<\/strong> Es la plataforma con m\u00e1s larga trayectoria. Marcas como Nike la utilizan. <\/span>Se integra con ERP y las redes sociales (incluido Marketplaces).<\/p>\n

Tiene una distribuci\u00f3n de c\u00f3digo abierto, pero ofrece diferentes soluciones de pago.<\/strong> Tiene la funci\u00f3n de que se hagan <\/span>promociones, tarjetas y c\u00f3digos de obsequio aplicables a la compra en l\u00ednea. Whislists y automatizaci\u00f3n de email marketing. Es una plataforma costosa, as\u00ed que puede ser conveniente solo para grandes empresas.<\/p>\n

\"\"

Foto: Pixabay.com<\/p><\/div>\n

Prestashop<\/span><\/b><\/p>\n

Es una plataforma de c\u00f3digo abierto francesa creada en el a\u00f1o 2008. Su programaci\u00f3n se basa en lenguaje PHP<\/strong>. Para su uso se debe tener un conocimiento medio en programaci\u00f3n, pues \u00a0<\/span>en muchas ocasiones su funcionamiento no <\/span>es\u00a0 <\/span>intuitivo. Se descarga y utiliza de manera gratuita. <\/span><\/p>\n

Posee herramientas para SEO, una v<\/span>ersi\u00f3n m\u00faltiples idiomas y tiene la opci\u00f3n de ventas internacionales<\/strong>. Se integra gratis a m\u00e9todos de pago como PayPal. Es dif\u00edcil de configurarla al gusto sino se poseen conocimientos de programaci\u00f3n. Ofrece la alternativa de servicio t\u00e9cnico para ello, pero no es gratis.<\/p>\n

Shopify<\/span><\/b><\/p>\n

Esta es la \u00fanica de las cuatro plataformas que no es de c\u00f3digo abierto. <\/span>Es muy sencilla, pues\u00a0 permite dise\u00f1ar la tienda online al gusto y sin la necesidad de tener conocimientos de programaci\u00f3n. Se limita a cargar los productos en el e-commerce y la gesti\u00f3n de pedidos y clientes<\/span><\/strong><\/p>\n

Su capacidad de adaptaci\u00f3n y respuesta es la m\u00e1s limitada. Las funciones que puedes a\u00f1adir son mucho menores. <\/span>Los procesos de pago son personalizables. Cuenta con una App para gestionar la tienda virtual<\/a> desde el m\u00f3vil<\/strong>. Ofrece un servicio de atenci\u00f3n al cliente de 24 horas, todos los d\u00edas gracias a su chat y tel\u00e9fono. Entre las desventajas figura que los datos de compras y clientes del negocio estar\u00e1n en manos de una empresa ajena.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Para crear una tienda online el mercado tecnol\u00f3gico ofrece diversas plataformas. Las m\u00e1s populares son Woocommerce, Magento, Prestashop y Shopifi. Cada una de ellas tiene sus particularidades y est\u00e1n orientadas…<\/p>\n","protected":false},"author":1001014,"featured_media":7782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[321,324,400,314,402,229,380,182,403,300,401,398,399,381,200],"class_list":{"0":"post-7781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nueva-tecnologia","8":"tag-digital","9":"tag-disenodetiendasonlineenvalencia","10":"tag-e-commerce","11":"tag-empresas","12":"tag-magento","13":"tag-marketing","14":"tag-plataformas","15":"tag-prestashop","16":"tag-shopify","17":"tag-tecnologia","18":"tag-tienda","19":"tag-tiendaonline","20":"tag-tiendavirtual","21":"tag-ventas","22":"tag-woocommerce"},"yoast_head":"\nWoocommerce, Magento, Prestashop y Shopify | Andreoli Estudio\u2122<\/title>\n<meta name=\"description\" content=\"Woocommerce, Magento, Prestashop y Shopify. \u00bfQu\u00e9 caracter\u00edsticas tiene cada plataforma? 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