{"id":7654,"date":"2022-01-14T14:00:10","date_gmt":"2022-01-14T12:00:10","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=7654"},"modified":"2022-02-02T16:58:16","modified_gmt":"2022-02-02T14:58:16","slug":"erp-y-crm-que-son","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/erp-y-crm-que-son\/","title":{"rendered":"ERP y CRM qu\u00e9 son"},"content":{"rendered":"
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Foto: Pixabay.com<\/p><\/div>\n

Adaptarse a la era digital ya no es un lujo o capricho sino una necesidad. Es por ello que continuamente las empresas est\u00e1n evaluando qu\u00e9 sistemas les conviene para dar pasos en positivo en materia de gesti\u00f3n tecnol\u00f3gica que se traduzca en m\u00e1s clientes satisfechos y mayores ganancias. Los ERP y los CRM tienen los mencionados objetivos<\/strong>.<\/p>\n

Las siglas CRM significan en ingl\u00e9s \u201cCustomer Relationship Management\u201d, que se traduce como Sistema de Gesti\u00f3n de las Relaciones con el Cliente<\/strong>. Y las ERP son las siglas en ingl\u00e9s para \u201cEnterprise Resource Planning\u201d, que en espa\u00f1ol se interpreta como Sistema de Planificaci\u00f3n de Recursos Empresariales.<\/p>\n

Un CRM es un software que cumple funciones de administrar, centralizar y recopilar en una base de datos (\u00fanica) la informaci\u00f3n referida a la interacci\u00f3n comercial entre el cliente y la empresa.\u00a0 Es un sistema \u201cfront-office\u201d, pues est\u00e1 centrado en el cliente.<\/strong> De esta forma, con un CRM se pueden trazar objetivos y estrategias para vender y llegar a la clientela.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

La herramienta puede identificar incluso los clientes potenciales para la compa\u00f1\u00eda, aquellos que son m\u00e1s valiosos.<\/strong> En t\u00e9rminos pr\u00e1cticos guarda los correos y las interacciones de los compradores\u00a0 con la organizaci\u00f3n. Igualmente, realiza un seguimiento y automatiza los procesos de ventas. Adem\u00e1s, \u00a0las CRM crean segmentos adaptados a los objetivos\u00a0 de marketing, elabora un buyer persona (representaci\u00f3n ficticia del cliente ideal), rastreo comercial y hace procesos individualizados para cada cliente.<\/p>\n

Por su parte, cuando se habla de un ERP se refieren a un software que hace que las empresas puedan controlar, gestionar y evaluar todas sus \u00e1reas de manera modular. En este caso es un sistema “back office”, porque trabaja en los procedimientos y rutinas internas de la empresa, pero no en la relaci\u00f3n con los clientes<\/strong>. Este programa tiene como funci\u00f3n controlar todos los procesos internos de la compa\u00f1\u00eda.<\/p>\n

Con un ERP se puede gestionar el intercambio informativo entre los departamentos de una compa\u00f1\u00eda y controlarlos, a la vez que incentiva la reducci\u00f3n en costos de producci\u00f3n<\/strong>. Con \u00e9l se puede controlar inventarios, supervisar ventas y administrar la contabilidad. Act\u00faa en m\u00faltiples \u00e1reas a la vez como finanzas, recursos humanos, compras, inventarios y otros. Promueve la integraci\u00f3n de los departamentos, agiliza los procesos internos y mejora la productividad.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

Tanto un CRM como un ERP son valiosos en la gesti\u00f3n empresarial<\/strong>. Incluso, se pueden tener ambos y estos son compatibles. Sus usos seg\u00fan el tama\u00f1o de la empresa est\u00e1n entre sus diferencias. Por ejemplo, un CRM se adecua a los aut\u00f3nomos tanto como a las Pymes, pues su fin es el cliente. Sin embargo, un ERP est\u00e1 ideado para gestionar integralmente empresas medianas y grandes.<\/p>\n

Para quienes desean incluir estos softwares siempre es recomendable consultar primero a un experto.<\/strong> \u00a0Por su parte, Andreoli Estudio<\/a>, especialistas en el dise\u00f1o web en Valencia<\/strong> y dise\u00f1o de tiendas online<\/strong>, est\u00e1n a la disposici\u00f3n para asesor\u00edas y servicios en materia de marketing en esta era digital<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adaptarse a la era digital ya no es un lujo o capricho sino una necesidad. Es por ello que continuamente las empresas est\u00e1n evaluando qu\u00e9 sistemas les conviene para dar…<\/p>\n","protected":false},"author":1001014,"featured_media":7657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[322,319,335,338,333,321,339,143,336,314,332,334,320,229,337,341,340,300],"class_list":{"0":"post-7654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nueva-tecnologia","8":"tag-aplicaciones","9":"tag-automatizacion","10":"tag-clientes","11":"tag-contenido","12":"tag-crm","13":"tag-digital","14":"tag-digitalizacion","15":"tag-diseno","16":"tag-disenowebenvalencia","17":"tag-empresas","18":"tag-erp","19":"tag-gestion","20":"tag-herramientas","21":"tag-marketing","22":"tag-paginaweb","23":"tag-pymes","24":"tag-rentabilidad","25":"tag-tecnologia"},"yoast_head":"\nERP y CRM | \u00bfQu\u00e9 son y para qu\u00e9 se utilizan ? | ANDREOLI ESTUDIO\u2122<\/title>\n<meta name=\"description\" content=\"ERP y CRM. 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