{"id":733,"date":"2014-11-18T08:55:01","date_gmt":"2014-11-18T07:55:01","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/blog\/?p=733"},"modified":"2024-10-24T06:58:52","modified_gmt":"2024-10-24T04:58:52","slug":"quiero-una-web-monstruosa-para-vender-mas-te-equivocas","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/quiero-una-web-monstruosa-para-vender-mas-te-equivocas\/","title":{"rendered":"Quiero una web monstruosa para vender m\u00e1s. \u00a1No! Te equivocas."},"content":{"rendered":"<p><em>Quiero una p\u00e1gina web para mi empresa. As\u00ed har\u00e9 crecer mi negocio.<\/em> <strong>Equivocado.<\/strong><br \/>\nUna p\u00e1gina web sin una estrategia de base no sirve de nada. Puede ser la web m\u00e1s bonita del mundo pero si mi p\u00fablico objetivo no llega a ella NO SIRVE DE NADA.<\/p>\n<p>Una de las primera preguntas que suelo hacer a mis nuevos clientes es: \u00bfDe qu\u00e9 te sirve una p\u00e1gina web? La segunda es: \u00bfC\u00f3mo quieres que te encuentren?<\/p>\n<p><span style=\"text-decoration: underline;\">Hacer una pagina web es relativamentesimple<\/span> (echa un vistazo a nuestros cursos de Dise\u00f1o Web), que funcione bien, o sea que cumpla sus objetivos, no es tan f\u00e1cil sin una estrategia de marketing online.<\/p>\n<p>No entraremos en detalles complejos de marketing online, pero si me gustar\u00eda comentar aqu\u00ed cu\u00e1les son las bases m\u00ednimas de una campa\u00f1a web para generar tr\u00e1fico hacia la web.<br \/>\nSe suelen resumir en dos conceptos: email marketing y SEM.<\/p>\n<p><strong>Email marketing<\/strong> no es nada m\u00e1s que una planificaci\u00f3n de env\u00edos de email a una base de datos de potenciales clientes. Se suele empezar con los contactos que tenemos en nuestra agenda y utilizar herramientas como Mailchimp o Campaign Monitor.<br \/>\nEs muy \u00fatil, si sabemos como utilizarla.<\/p>\n<p><strong>El SEM<\/strong> (adwords para entendernos) es la otra pata de una estrategia online b\u00e1sica. Se trata de crear unos banner de texto y displays (gr\u00e1ficos) que salgan cuando el p\u00fablico objetivo busque en Google o est\u00e9 visitando blogs relacionados con el mismo tema.<\/p>\n<p>Estas, generalmente, cuando tenemos que trabajar por peque\u00f1as y medianas marcas son las bases de la comunicaci\u00f3n online, para que la p\u00e1gina del cliente no sea una simple p\u00e1gina \u201cbonita\u201d, sino una herramienta de venta de productos\/servicios.<\/p>\n<p>L\u00f3gicamente luego se puede crear una estrategia m\u00e1s compleja que incluya las Digital PR, RR.SS. y agencias de medios.<\/p>\n<p><strong>As\u00ed que preparaos un buen discurso para el pr\u00f3ximo cliente que os pida una p\u00e1gina web<\/strong>. Y recordar que quien quiere una p\u00e1gina web no la quiere para \u201cser guay\u201d, \u00a1sino que para vender!<\/p>\n<p>Y esta es la pura verdad, aunque el cliente no lo diga \ud83d\ude09<\/p>\n<p>Todas estas reflexiones solemos hacerlas, incluso con alg\u00fan \u201cteatrillo\u201d, durante el curso de Dise\u00f1o Web, y por cierto, \u00a1el pr\u00f3ximo empieza el 21 de Noviembre! Y vosotros \u00bfqu\u00e9 opin\u00e1is? Aprende el <strong><a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\">dise\u00f1o de p\u00e1ginas web en Valencia<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quiero una p\u00e1gina web para mi empresa. As\u00ed har\u00e9 crecer mi negocio. Equivocado. Una p\u00e1gina web sin una estrategia de base no sirve de nada. Puede ser la web m\u00e1s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[142,143,177,178,179,137,147],"class_list":{"0":"post-733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academia","8":"tag-curso","9":"tag-diseno","10":"tag-email-marketing-2","11":"tag-sem","12":"tag-seo","13":"tag-valencia","14":"tag-web"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quiero una web monstruosa para vender m\u00e1s. \u00a1No! 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