{"id":3256,"date":"2016-12-08T09:00:05","date_gmt":"2016-12-08T07:00:05","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=3256"},"modified":"2024-10-04T10:08:34","modified_gmt":"2024-10-04T08:08:34","slug":"quieres-mas-suscriptores-pagina-web-emplea-las-landing-pages","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/quieres-mas-suscriptores-pagina-web-emplea-las-landing-pages\/","title":{"rendered":"\u00bfQuieres m\u00e1s suscriptores en tu p\u00e1gina web? Emplea las landing pages"},"content":{"rendered":"<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3260 size-full\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-quieres-mas-suscriptores-en-tu-pagina-web-emplea-las-landing-pages.jpg\" alt=\"Estudio Andreoli, dise\u00f1o de p\u00e1ginas web, \u00bfQuieres m\u00e1s suscriptores en tu p\u00e1gina web? Emplea las landing pages\" width=\"930\" height=\"628\" srcset=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-quieres-mas-suscriptores-en-tu-pagina-web-emplea-las-landing-pages.jpg 930w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-quieres-mas-suscriptores-en-tu-pagina-web-emplea-las-landing-pages-300x203.jpg 300w, https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-quieres-mas-suscriptores-en-tu-pagina-web-emplea-las-landing-pages-768x519.jpg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>Una buena estrategia para transformar las visitas en clientes, es dise\u00f1ar una landing page. Las llamadas p\u00e1ginas de aterrizaje son excelentes recursos para llamar a la acci\u00f3n y canalizar suscripciones en un blog o <strong>p\u00e1gina web<\/strong>.<\/p><\/blockquote>\n<p>Aunque el tr\u00e1fico es fundamental para medir el posicionamiento de una <a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\" target=\"_blank\" rel=\"noopener\"><strong>p\u00e1gina web<\/strong><\/a>, es la suscripci\u00f3n lo que podr\u00eda garantizar que las personas que entran al sitio se conviertan en usuarios constantes y clientes potenciales. La forma m\u00e1s f\u00e1cil y r\u00e1pida de lograrlo, es haciendo uso efectivo de las landing pages.<\/p>\n<p>Lo primero que hay que saber, es que para que las landing pages funcionen correctamente, deben brindar pocas opciones al lector. Un nombre y un correo electr\u00f3nico, a cambio de obtener beneficios de la <strong>p\u00e1gina web<\/strong> (libros electr\u00f3nicos, acceso a contenido exclusivo, cursos o asesor\u00eda), ser\u00e1n suficientes para establecer un canal de comunicaci\u00f3n que, a posteriori, puede ser empleado para ofrecer productos o servicios.<\/p>\n<p>Las palabras sobran si se cuenta con una buena imagen que ofrezca una muestra tangible de lo que se va a recibir: La portada del E-book, o una representaci\u00f3n gr\u00e1fica del contenido del programa que obtendr\u00e1, si llena el formulario (\u201cAbove the fold\u201d).<\/p>\n<p>El \u201cAbove the fold\u201d debe sorprender, aparecer cuando el cliente menos se lo espere, sin mover el cursor, ni hacer requerimientos extra.<\/p>\n<p>Cuanto menos datos exija, mejor. Lo que s\u00ed se recomienda, es a\u00f1adir peque\u00f1as vi\u00f1etas de texto que resuman los beneficios de rellenar la p\u00e1gina de aterrizaje. No olvides los llamados a la acci\u00f3n (Ap\u00fantame, s\u00ed quiero, reg\u00edstrame, participa ahora, etc.). La intenci\u00f3n es persuadir.<\/p>\n<p>Si quieres incrementar las posibilidades de \u00e9xito, contempla agregar breves historias de otras personas que han aprovechado lo que est\u00e1s ofreciendo. Deben ir acompa\u00f1adas de fotograf\u00edas del usuario, de muy buena calidad.<\/p>\n<p>Aseg\u00farate de no dejar enlaces que puedan generar distracci\u00f3n. La landing page debe tener su espacio protag\u00f3nico, si es posible toda la pantalla.<\/p>\n<p>La mayor ventaja de las landing pages, es que su dise\u00f1o es sencillo y puede realizarse con herramientas que, por lo general, ofrecen pruebas gratuitas como LeadPages, Instapage, Unbounce y Themeforest, entre otras.<\/p>\n<p>Las landing pages pueden utilizarse para campa\u00f1as de <a href=\"https:\/\/www.google.co.ve\/adwords\/\" target=\"_blank\" rel=\"noopener\">Google Adwords<\/a>, nuevos lanzamientos, ventas on-line, pero sobre todo, para sumar prospectos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una buena estrategia para transformar las visitas en clientes, es dise\u00f1ar una landing page. Las llamadas p\u00e1ginas de aterrizaje son excelentes recursos para llamar a la acci\u00f3n y canalizar suscripciones&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197,331],"tags":[160],"class_list":["post-3256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-diseno-web","category-diseno-web-valencia","tag-landing-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQuieres m\u00e1s suscriptores en tu p\u00e1gina web? 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