{"id":3107,"date":"2016-11-25T09:50:17","date_gmt":"2016-11-25T07:50:17","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=3107"},"modified":"2016-11-19T10:28:37","modified_gmt":"2016-11-19T08:28:37","slug":"creaste-pagina-web-inicia-la-promocion-online","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/creaste-pagina-web-inicia-la-promocion-online\/","title":{"rendered":"\u00bfCreaste tu p\u00e1gina web?, inicia la promoci\u00f3n online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1029 size-full\" title=\"Andreoli, creaste tu p\u00e1gina web, empieza la promoci\u00f3n online\" src=\"https:\/\/www.andreoliestudio.com\/wp-content\/uploads\/andreoli-creaste-tu-pagina-web-inicia-la-promocion-online.jpg\" alt=\"Andreoli, creaste tu p\u00e1gina web, empieza la promoci\u00f3n online\" width=\"930\" height=\"525\" \/>Si seguiste nuestros consejos, ya deber\u00edas tener en marcha tu <a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\"><strong>p\u00e1gina web<\/strong> <\/a>o tienda online. El siguiente paso, es crear una <a href=\"https:\/\/www.andreoliestudio.com\/marketing-online-para-las-empresas\/\">estrategia de marketing<\/a> digital con la que puedas hacer frente a las exigencias de los usuarios de Internet (cr\u00e9eme que son millones).<\/p>\n<p>Hoy d\u00eda tener un espacio f\u00edsico no es suficiente, as\u00ed como tampoco invertir en campa\u00f1as de publicidad convencional en radio, prensa o televisi\u00f3n. La era digital exige dar pasos firmes hacia el posicionamiento en las redes sociales y la adaptaci\u00f3n de la\u00a0<a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\"><strong>p\u00e1gina web<\/strong><\/a>\u00a0a los dispositivos tecnol\u00f3gicos, pensando en la <strong>usabilidad<\/strong> y el <strong>dise\u00f1o responsivo<\/strong>.<\/p>\n<blockquote><p>El <strong>cliente de hoy compra las 24 horas del d\u00eda<\/strong>, con distintos m\u00e9todos de pago y en cualquier lugar del mundo. Hay que estar preparados para ello.<\/p><\/blockquote>\n<p>Con las comunidades virtuales ha sucedido algo muy particular e interesante, y es que han transformado el modo de interacci\u00f3n entre las personas. Con una buena segmentaci\u00f3n y el desarrollo de efectivas ventanas de di\u00e1logo, es posible estrechar lazos de confianza y cercan\u00eda entre la marca y el consumidor, que son dif\u00edciles de romper, especialmente si ese consumidor es un asiduo visitante de\u00a0<a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\"><strong>p\u00e1ginas web<\/strong><\/a>.<\/p>\n<p>No vamos a enga\u00f1arte diciendo que es sencillo abordar un plan de marketing digital de una manera eficaz, pero con investigaci\u00f3n y ayuda profesional podr\u00e1s establecer tu ruta al \u00e9xito.<\/p>\n<blockquote><p>Debes empezar por <strong>analizar la tendencia del sector,<\/strong> el comportamiento del mercado, la situaci\u00f3n econ\u00f3mica y el tipo de productos que quieres mostrar en las redes. A partir de all\u00ed, es fundamental idear una lista de objetivos y t\u00e1cticas que responda a las siguientes interrogantes: qu\u00e9 buscas, a qui\u00e9n te diriges y c\u00f3mo llegar a \u00e9l.<\/p><\/blockquote>\n<p>Seguidamente, debes elegir las acciones a tomar para aproximarte al p\u00fablico, y eso incluye producci\u00f3n de v\u00eddeos, elaboraci\u00f3n de artes gr\u00e1ficos, establecimiento de palabras clave, configuraci\u00f3n de diferentes plataformas, adaptaci\u00f3n del tono de comunicaci\u00f3n, \u00a0programaci\u00f3n y dise\u00f1o web, promoci\u00f3n en los buscadores y muchas m\u00e1s.<\/p>\n<h2><strong>Actualizaci\u00f3n de tu p\u00e1gina web<\/strong><\/h2>\n<p>Obligatoriamente, debes mantener tu\u00a0<a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\"><strong>p\u00e1gina web<\/strong><\/a>\u00a0actualizada, con dominio propio y contenido de inter\u00e9s.<\/p>\n<h2><strong>Medici\u00f3n\u00a0de la\u00a0p\u00e1gina web<\/strong><\/h2>\n<p>La medici\u00f3n es un aspecto que no debes olvidar. Herramientas como <a href=\"https:\/\/www.google.es\/analytics\/\" target=\"_blank\">Google Analytics<\/a>, te permitir\u00e1n llevar el conteo de los clics efectuados, las secciones m\u00e1s buscadas y hasta el origen del tr\u00e1fico hacia tu\u00a0<a href=\"https:\/\/www.andreoliestudio.com\/diseno-paginas-web\/\"><strong>p\u00e1gina web<\/strong><\/a><strong>. <\/strong><\/p>\n<h2><strong>Canales populares<\/strong><\/h2>\n<p>Si en el camino notas que la estrategia no funciona como esperabas, no te desanimes. Puedes replantear, mejorar y optar por una diversidad de medios de diferentes soportes para ubicarte en los canales m\u00e1s populares (<a href=\"http:\/\/facebook.com\" target=\"_blank\">facebook<\/a>, <a href=\"http:\/\/youtube.com\" target=\"_blank\">youtube<\/a>, <a href=\"http:\/\/pinterest.com\" target=\"_blank\">pinterest<\/a>).<\/p>\n<p>Que si hay <strong>riesgos y problemas<\/strong>, s\u00ed, como todo en la vida, <strong>pero de eso te hablaremos en el siguiente post<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si seguiste nuestros consejos, ya deber\u00edas tener en marcha tu p\u00e1gina web o tienda online. El siguiente paso, es crear una estrategia de marketing digital con la que puedas hacer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[215,231,236],"class_list":{"0":"post-3107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tiendas-online","8":"tag-crear-paginas-web","9":"tag-marketing-online","10":"tag-promocion-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCreaste tu p\u00e1gina web?, inicia la promoci\u00f3n online - Estudio Andreoli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andreoliestudio.com\/noticias\/creaste-pagina-web-inicia-la-promocion-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCreaste tu p\u00e1gina web?, inicia la promoci\u00f3n online - Estudio Andreoli\" \/>\n<meta property=\"og:description\" content=\"Si seguiste nuestros consejos, ya deber\u00edas tener en marcha tu p\u00e1gina web o tienda online. 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