{"id":16068,"date":"2024-03-02T14:00:18","date_gmt":"2024-03-02T12:00:18","guid":{"rendered":"https:\/\/www.andreoliestudio.com\/?p=16068"},"modified":"2024-03-05T20:49:12","modified_gmt":"2024-03-05T18:49:12","slug":"recomendaciones-para-que-el-marketing-online-llegue-a-audiencias-locales","status":"publish","type":"post","link":"https:\/\/www.andreoliestudio.com\/en\/noticias\/recomendaciones-para-que-el-marketing-online-llegue-a-audiencias-locales\/","title":{"rendered":"Recomendaciones para que el marketing online llegue a audiencias locales"},"content":{"rendered":"
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Foto: Pexels.com<\/p><\/div>\n

Es cierto que la globalizaci\u00f3n es parte de esta era. Sin embargo, cuando se trata de empresas dirigidas a clientes locales, esto no se puede obviar al hacer marketing digital<\/a><\/strong>. De nada valdr\u00e1 emplear buenas estrategias sino est\u00e1n focalizadas a conectar con la audiencia meta.<\/p>\n

Para que el marketing online sea local<\/a> la principal recomendaci\u00f3n es adaptarse a la regi\u00f3n en cuesti\u00f3n.<\/strong> Para ello se debe realizar una investigaci\u00f3n que permita conocer al p\u00fablico objetivo. Demograf\u00eda, intereses, \u00a0canales que m\u00e1s utilizan, preferencias, requerimientos \u00a0y datos relevantes de esa audiencia espec\u00edfica que permitan que las campa\u00f1as sean efectivas en ese contexto.<\/p>\n

Una vez que se cuenta con la informaci\u00f3n necesaria del p\u00fablico, lo siguiente ser\u00e1 generar contenido relevante para los clientes locales.\u00a0 Este debe ser localizado. Para ello se pueden hacer referencias a eventos comunitarios y a su cultura. Establecer colaboraciones con influencers o especialistas del lugar<\/a> es una gran idea que elevar\u00e1 el alcance y la credibilidad del negocio<\/strong>.<\/p>\n

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Foto: Pexels.com<\/p><\/div>\n

La estrategia de posicionamiento SEO<\/a> tambi\u00e9n tiene que ser local.<\/strong> Esta debe llegar a la zona geogr\u00e1fica m\u00e1s cercana a la establecida. Para ello tienen que emplearse palabras clave vinculadas al mercado de la comunidad. Optimizar el sitio web en este sentido es prioridad. Tambi\u00e9n, sirve apuntarse a directorios locales y pedir a los clientes de la zona que dejen rese\u00f1as sobre el servicio o producto que comercializa la empresa. Esto permite resultados m\u00e1s efectivos en las b\u00fasquedas de la localidad.<\/p>\n

Las redes sociales resultan muy eficaces para conectar con una comunidad espec\u00edfica.<\/strong> Tener cuentas de la empresa en las principales plataformas que usan en la regi\u00f3n donde se est\u00e1 es muy positivo. Para sacar provecho el contenido debe ser relevante y adem\u00e1s interactuar de manera frecuente con los seguidores. Usar los hashtags que son tendencia en el \u00e1rea tambi\u00e9n elevar\u00e1 la visibilidad de la compa\u00f1\u00eda.<\/p>\n

La herramienta Google My Business es muy valiosa cuando se busca localizar la informaci\u00f3n en l\u00ednea.<\/strong> Permite administrar de forma sencilla la informaci\u00f3n del negocio, la interacci\u00f3n con clientes y conocer datos sobre la presencia en internet del negocio. Para aprovecharla es imprescindible mantener el perfil actualizado y responder oportunamente al p\u00fablico.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Es cierto que la globalizaci\u00f3n es parte de esta era. Sin embargo, cuando se trata de empresas dirigidas a clientes locales, esto no se puede obviar al hacer marketing digital….<\/p>\n","protected":false},"author":1001014,"featured_media":16072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331,276,193,1471,184],"tags":[491,191,335,726,338,1575,355,314,305,433,328,587,455,229,553,1574,760,1577,471,337,743,1576,395,1094,323,1578,179,137,147],"class_list":{"0":"post-16068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-diseno-web-valencia","8":"category-marketing","9":"category-posicionamiento-seo","10":"category-redes-sociales","11":"category-tiendas-online","12":"tag-audiencia","13":"tag-buscadores","14":"tag-clientes","15":"tag-comunidad","16":"tag-contenido","17":"tag-contenidolocal","18":"tag-disenoweb","19":"tag-empresas","20":"tag-espana","21":"tag-estrategias","22":"tag-internet","23":"tag-local","24":"tag-marcas","25":"tag-marketing","26":"tag-marketingonline","27":"tag-marketingonlinelocal","28":"tag-medicion","29":"tag-mygooglebusimess","30":"tag-paginaswebenvalencia","31":"tag-paginaweb","32":"tag-posicionamientoseo","33":"tag-proximidad","34":"tag-publicidad","35":"tag-publico","36":"tag-redessociales","37":"tag-regional","38":"tag-seo","39":"tag-valencia","40":"tag-web"},"yoast_head":"\nClientes locales | Andreoli Estudio\u2122 Dise\u00f1o Web Valencia<\/title>\n<meta name=\"description\" content=\"Clientes locales. 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